BKT Dominates Off-highway Tyres Segment
Balkrishna Tyres Limited or rather BKT, as it is fondly propounded among the industry stakeholders, flagged off its journey in the late 80s, and never looked back since then. Unlike others, it embarked upon doing things differently instead of doing different things. Getting off the league from 'highway tyres', BKT directed its focus on Off-Highway Tyres (OHTs) and moved on carve out a niche for itself. Today, having established its presence in 130 countries across five continents in the industrial, construction, and agricultural tyre segments; the company generates 90% of its revenue from the overseas markets.
This is a premium article available exclusively for our subscribers.
If you are already a subscriber, please Login
If not, subscribe now and get access to well researched articles & reports on infrastructure construction, equipment & machinery, innovations & technology, project reports, case studies, and more. All this by simply paying just ₹200/- for a month of complete portal access, or a discounted rate of ₹1000/- for a full year of access.
NBM&CW December 2014