BKT: Builds Global Empire via Quality Consciousness
This OTR tire giant has achieved more than the thinkable, and there seems to be no end of the road!
Balkrishna Industries, or rather BKT, as we fondly prefer to call it! Well, the name evokes grandeur, quality, innovation, success, and above all, a long lasting legacy! However, when we delve into the script of this success story, the famous saying ‘Successful People Don't Do Different Things, They Do Things Differently' gets reaffirmed.
Around a quarter century back, the late 80s to be more precise, a majority of tire manufacturers in India were channelizing their expertise on Highway tires for mass use. But BKT had other ideas. The company directed its focus towards Off-Highway Tyres (OHTs) and soon embarked on a journey that made it a pioneer in this segment. BKT's OHT tires, manufactured with state-of-the-art technology, were qualitative, tough, and durable; attributes that made them an instant hit in overseas markets.
Balkrishna Industries, or rather BKT, as we fondly prefer to call it! Well, the name evokes grandeur, quality, innovation, success, and above all, a long lasting legacy! However, when we delve into the script of this success story, the famous saying ‘Successful People Don't Do Different Things, They Do Things Differently' gets reaffirmed.
Around a quarter century back, the late 80s to be more precise, a majority of tire manufacturers in India were channelizing their expertise on Highway tires for mass use. But BKT had other ideas. The company directed its focus towards Off-Highway Tyres (OHTs) and soon embarked on a journey that made it a pioneer in this segment. BKT's OHT tires, manufactured with state-of-the-art technology, were qualitative, tough, and durable; attributes that made them an instant hit in overseas markets.
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NBM&CW November 2013
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