the circular economy in the modern business landscape
“We are committed to addressing the unique challenges faced by the waste recycling industry in India through innovative solutions, advanced technologies, and strategic partnerships.”
Swaminathan Dhandapani - CEO, etrack Crushers

At Keestrack Group, we understand the growing importance of the circular economy in the modern business landscape. We actively adapt and promote sustainability and our focus is on reducing waste at every stage of design and manufacturing, so that we are able to maximize the product lifecycle. All products are designed for durability, repairability and upgradability. Further, all machines are modular and can be easily upgraded or their parts replaced to ensure longer product lifespans and simplified maintenance.

Cost-effective alternatives

We are progressing towards the use materials with lower environmental impact in our manufacturing processes. This involves selecting materials that are recyclable, renewable, or sourced sustainably. Further, globally as Keestrack group and our partners have been successfully refurbishing and redistributing used equipment which not only reduces waste but also provides opportunities for customers to access cost-effective alternatives to buying new equipment.

With our telematic and digital solutions, we can monitor equipment and ensure predictive maintenance, and performance optimization. This helps extend the operational life of our products and reduces the need for premature replacements.

Our focus on educating our employees and partners about the benefits of the circular economy enables a shared commitment to responsible consumption and production practices.

the circular economy in the modern business landscape

Tackling challenges

India’s waste management landscape presents a complex array of challenges, including rapid urbanization, inadequate waste infrastructure, and increasing waste generation. To tackle these challenges, we have developed a comprehensive approach tailored to the Indian context:

Technology Innovation: We offer a range of state-of-the-art waste recycling equipment that maximizes efficiency and reduces environmental impact. Our shredders, screeners, and sorting systems are designed to handle various types of waste materials efficiently, enabling better resource recovery and minimizing landfill disposal.

Customized Solutions: We understand that the waste composition vary significantly from one region to the other. Our equipment is designed to be adaptable and customizable to suit local waste characteristics, ensuring optimal performance and resource recovery rates.

Robust Infrastructure: We are in the process of collaborating with local partners to establish efficient waste management facilities across India. The key outcome of such partnerships (other than the efficient segregation of waste through the product itself) is to offer training and support programs to local operators, empowering them with the knowledge and skills needed to operate and maintain our equipment effectively.

Directives & Incentives

There is definitely focus from the government to enhance the adoption and utilization of recycled materials for a more sustainable future and support the ‘waste to wealth’ mission, which has been extensively discussed even in the G20 presidency meetings. However, such thoughts need to be executed efficiently and therefore we expect that policymakers implement stringent waste management regulations.

Perhaps, directives can be given to the industry to take responsibility for the end-of-life phase of their products, with a clear mandate to use recycled materials and provide tax incentives and subsidies for companies that utilize recycled content. On a more direct level, the government should invest in modernising recycling infrastructure and facilities across the country.

As an OEM, we are consistently investing in technologies that can make our products use more recyclable material and also tailor our products to suit the waste segregation and management industry.

Technologies and equipment

In India, where the challenge of proper waste management is substantial, our innovative technologies and equipment (that prioritize efficient waste segregation while minimizing operating costs) are solutions that aim to make a significant impact.

Our advanced waste processing technologies encompass a range of state-of-the-art equipment designed to enhance waste segregation efficiency. Through the integration of intelligent sorting systems, sensor-based technologies, and data analytics, we facilitate automated separation of various types of waste, including plastics, metals, organic matter, and more. This reduces the need for manual sorting, leading to faster processing times and enhanced overall efficiency.

We have a range of products for the recycling of solid waste such as Scalpers, Classifier screens, Impact crushers, Dust suppression canons, and our recently launched P- series shredders. In India, we have been promoting our latest electric range and are leading the industry towards hybrid or pure electric machines that not only substantially reduce the carbon footprint but also reduce both operating and maintenance cost for the benefit of our customers.
Planning Construction of Buildings, Community and Individual Housing, and Townships: Factors to be Considered
Construction is an inter-related complex of operations; hence it is essential to analyse each and every aspect during its planning. The architect/engineer must be aware of the latest construction technologies, new building materials in the market, the evolving

Read more ...

Making Waste to Wealth A Reality
India’s Construction Sector is ready to embrace the Circular Economy principles, which are being driven by government policies, innovative entrepreneurs, and responsible businesses – all of whom hold the key to a sustainable future. The circular model

Read more ...

Shalini Goyal Bhalla - NITI Aayog
The concept of a circular economy involves designing out waste and keeping materials and products in use for as long as possible, thereby minimizing the consumption of resources and reducing environmental impacts. The construction industry has been

Read more ...

Mohan Ramanathan - Advanced Construction Technologies
Our PM has set an ambitious target of zero emissions by 2070 and based on the announcement, many corporates have set their own targets to reach Net Zero within their spheres of activity. As far as the Construction Industry is concerned, there are no signs

Read more ...

Sanjay Seth -  TERI & Vice President & CEO, GRIHA Council
As we know, the construction industry is significantly resource intensive and is leading to mass deforestation, depletion of non-renewable resources, extensive mining and many such critical global impacts. With the construction activities increasing manifold

Read more ...

Sushil Kumar - UPMRCL
We can significantly improve sustainability levels by minimizing material waste. In UPMRCL, collection, segregation, storage and disposal of different types of waste are done as per legal norms. Organic waste management is undertaken by the installation

Read more ...

Abhijeet Pai -  Puzzolana Group
The Indian Government has been actively formulating policies and promoting projects to drive the country towards a circular economy. It is encouraging the construction industry to use alternative energy sources like solar and wind power, and to reuse plastic

Read more ...

Mohak Gupta – Development Alternatives
In light of growing pressures from indiscriminate resource extraction and consumption, mounting heaps of various kinds of wastes, and the looming challenge of climate change, circular economy approaches now offer sustainable alternatives for the construction

Read more ...

Amol Sinha - Director, Product Support & Training, Terex India
The government and industry can help create a more sustainable future by reducing waste and conserving resources, and by promoting / encouraging use of recycled materials. They can make recycling more convenient, for instance, by providing more

Read more ...

Binish Desai - Eco Eclectic Tech
The construction industry has always been open to exploring alternatives in green building materials and reducing wastage in the process. But there have been many challenges in the process due to the heavy reliance on cement, which is one of the biggest

Read more ...

Hardik Panchal - Director, Hardy Smith
Responsible Indian construction companies are consciously adopting green building practices by selecting and using eco-friendly and recycled materials in their projects, especially, post RERA implementation. Increasing use of materials those can be

Read more ...

Mahesh Girdhar - EverEnviro Resource Management
The circular economy concept emphasizes reducing, reusing, and recycling resources in a closed-loop system. The infra and construction industry plays a critical role in the circular economy and has a considerable environmental impact. It requires a vast

Read more ...

Manish Bhartia - Promoter & Managing Director cfloworld.com
The surge in infrastructure development has led to a sharp rise in demand for natural sand, creating a supply gap and putting strain on the environment. To address this issue, OEMs like us are actively seeking innovative ways to reduce reliance on virgin resources

Read more ...

Angad Singh Bedi - BCD Group
As the key growth driver for the country’s economy, the infra & construction industry has proactively embraced the basic philosophy of circular economy. Today, sustainability has become a necessity and the industry is taking actions that are aligned

Read more ...

Prashant Singh - Blue Planet Environmental Solutions
Led by the guiding principles of the circular economy, the Infra Construction Industry is gradually transforming; it is recycling waste materials for their reusing in projects, embracing modular construction, and designing with deconstruction in mind

Read more ...

Tarun Datta - Nish Earthmovers
Among different industries, the construction equipment industry (CE) attracts the most attention and plays a critical role in the circular economy transition because of its significant resource intensity. However, the industry is limited due to its unique

Read more ...

Sooraj Cherukat - Hailstone Innovations
Circular economy is considered the need of the century as a sustainable future and transformational development will depend on it. OEMs have a huge responsibility towards the concept of circular economy since ultimately, the lifetime of the machines will

Read more ...

Ashish Goel - Finetech Recycling Private Limited
The government needs to take measures to fast track the adoption and utilization of recycled materials for a more sustainable future and to support the ‘waste to wealth’ mission. The Government should check the billing history of construction

Read more ...

Ramesh Palagiri - Wirtgen India
The total waste generated by any country is calculated on the basis of per capita waste generation. As per the latest estimate by the Ministry of Environment, Forest and Climate Change, we generate more than one lakh of waste per day in India (0.3 kg per capita

Read more ...