
Swaminathan Dhandapani - CEO, etrack Crushers
At Keestrack Group, we understand the growing importance of the circular economy in the modern business landscape. We actively adapt and promote sustainability and our focus is on reducing waste at every stage of design and manufacturing, so that we are able to maximize the product lifecycle. All products are designed for durability, repairability and upgradability. Further, all machines are modular and can be easily upgraded or their parts replaced to ensure longer product lifespans and simplified maintenance.
Cost-effective alternatives
We are progressing towards the use materials with lower environmental impact in our manufacturing processes. This involves selecting materials that are recyclable, renewable, or sourced sustainably. Further, globally as Keestrack group and our partners have been successfully refurbishing and redistributing used equipment which not only reduces waste but also provides opportunities for customers to access cost-effective alternatives to buying new equipment.With our telematic and digital solutions, we can monitor equipment and ensure predictive maintenance, and performance optimization. This helps extend the operational life of our products and reduces the need for premature replacements.
Our focus on educating our employees and partners about the benefits of the circular economy enables a shared commitment to responsible consumption and production practices.

Tackling challenges
India’s waste management landscape presents a complex array of challenges, including rapid urbanization, inadequate waste infrastructure, and increasing waste generation. To tackle these challenges, we have developed a comprehensive approach tailored to the Indian context:Technology Innovation: We offer a range of state-of-the-art waste recycling equipment that maximizes efficiency and reduces environmental impact. Our shredders, screeners, and sorting systems are designed to handle various types of waste materials efficiently, enabling better resource recovery and minimizing landfill disposal.
Customized Solutions: We understand that the waste composition vary significantly from one region to the other. Our equipment is designed to be adaptable and customizable to suit local waste characteristics, ensuring optimal performance and resource recovery rates.
Robust Infrastructure: We are in the process of collaborating with local partners to establish efficient waste management facilities across India. The key outcome of such partnerships (other than the efficient segregation of waste through the product itself) is to offer training and support programs to local operators, empowering them with the knowledge and skills needed to operate and maintain our equipment effectively.
Directives & Incentives
There is definitely focus from the government to enhance the adoption and utilization of recycled materials for a more sustainable future and support the ‘waste to wealth’ mission, which has been extensively discussed even in the G20 presidency meetings. However, such thoughts need to be executed efficiently and therefore we expect that policymakers implement stringent waste management regulations.Perhaps, directives can be given to the industry to take responsibility for the end-of-life phase of their products, with a clear mandate to use recycled materials and provide tax incentives and subsidies for companies that utilize recycled content. On a more direct level, the government should invest in modernising recycling infrastructure and facilities across the country.
As an OEM, we are consistently investing in technologies that can make our products use more recyclable material and also tailor our products to suit the waste segregation and management industry.
Technologies and equipment
In India, where the challenge of proper waste management is substantial, our innovative technologies and equipment (that prioritize efficient waste segregation while minimizing operating costs) are solutions that aim to make a significant impact.Our advanced waste processing technologies encompass a range of state-of-the-art equipment designed to enhance waste segregation efficiency. Through the integration of intelligent sorting systems, sensor-based technologies, and data analytics, we facilitate automated separation of various types of waste, including plastics, metals, organic matter, and more. This reduces the need for manual sorting, leading to faster processing times and enhanced overall efficiency.
We have a range of products for the recycling of solid waste such as Scalpers, Classifier screens, Impact crushers, Dust suppression canons, and our recently launched P- series shredders. In India, we have been promoting our latest electric range and are leading the industry towards hybrid or pure electric machines that not only substantially reduce the carbon footprint but also reduce both operating and maintenance cost for the benefit of our customers.