Shell Lubricants

P.P Basistha
Shell Lubricants which organized its recent 'Global Lecture Series' in association with Indian Institute Technology, Madras sought of better cooperation with the industry, representing the original equipment manufacturers and academic research institutions. Better association will enable enhanced information sharing between the duo on emerging requirements of engines and engine condition monitoring. This will enable the lubricant solutions provider to formulate newer products on the basis of research inputs of the institutions and association.

Nitin Prasad, Country Head, Shell Lubricants India who inaugurated the event said, "The Shell Lubricants Technology Lecture is a great platform to collaborate across media, academia and industry on how lubricants can be used as a valuable design parameter in the automotive industry as opposed to an afterthought. I am very glad to see such an impressive turn out and hope we can continue to share knowledge delivering greater fuel efficiency and lower emissions in the Indian automotive industry."

Speaking at the event, Professor Krishnan Balasubramanian, Dean IC & SR, IIT Madras said, "The vital reason for partnership between the end user industry, lubricant producers and academic research institutions is to formulate newer lubricant products that meet the newer emission norms, provide fuel economy in accordance with the requirements newer advanced engines."

Delivering the key note address, Dr. Selda Gunsel, Vice President, Global Commercial Technology, Shell said, "Lubricants and altogether the engines play a significant role in raising the efficiency of the engines and provide the equipment with higher uptime. Core engineering collaboration between the industry and institutions with result towards efficient use of the fuel, owing to the fact that cost of energy is often passing through cost spirals. Better collaboration will ensure towards reduction of emission as stipulated by newer legislation norms of the Indian government that has targeted 14% reduction in emission levels in the near future. Better association between the industry and academic research institutions is prerequisite as it will pave way for enhanced innovation towards development of newer advanced engines and lubricants that provide fuel economy in the internal combustion engines." Dr. Selda explained, "Better collaboration will allow formulation of lubricants that will further contribute towards reduction of friction in the engines as almost 20% of the energy generated by the engines is lost in friction. However, for enhanced collaboration, OEMs will have to make long-term investments."

Dr. Selda mentioned, "Co-engineering relationship will take into account information sharing on new engines design and formulation of newer variants of lubricants across varied portfolio, frictional analysis of engines and frictional audits, enabling further development of newer lubricants for the OEMs to choose and recommend to the end users of the equipment. Availability of array of lubricants created on the research data of the academic institutions will facilitate towards reduction of viscosity in the engines and result towards enhanced performance efficiency."

Speaking at the event, Mr. Rick Finn, Corporate Strategy Team, Infinuem mentioned about the vital role of additives that can be beneficial towards formulation of appropriate quality of lubricants that can eventually contribute towards extended drain out intervals of the equipment.

Sharing information on Tata Motors strategy to design advanced engines along with overall engineering advancements, at the event, Dr. Tim Leverton, Head-Advanced & Product Engineering Tata Motors said, "Based on emerging requirements of the end users of the equipment, we have made a comprehensive technology strategy for designing advanced engines. The technology is being directed both for our heavy, light and medium commercial and passenger vehicles. The strategy has been formulated in accordance with the new Indian emission regulations. The advanced technology strategy will deliver high fuel efficiency and minimize total cost of ownership."

Dr. Leverton explained, "The strategy is aimed at improving the entire power train efficiency of the engines, drive train and optimize performance of the internal combustion engines. In accordance with the strategy, we have been making sizeable investments in research and development to reduce friction in the engines by reducing the size of the crank shaft bearings, optimization of the bearing clearance. The technology strategy aims to have crank shaft with roller bearings, reduction of piston ring forces, and lower friction of oil seals among others."

According to Dr. Leverton, "Tata Motors is in discussion with lubricant manufacturers, so as to carry out design modification in the engines." The global lecture series which endorsed long-term investments by OEM and lubricant producers for increasing engine efficiency levels was attended by large number of OEMs representatives from their respective product design and engine departments along with top faculty members from the mechanical wing of IIT Madras.

Global Lecture Series

ICEMA Organizes Annual Session on CE Industry
The 2023 Annual Session of ICEMA (Indian Construction Equipment Manufacturers Association) focused on Innovation, Investment, Sustainability and Localization as key imperatives for growth and presented perspectives of industry experts. Union Road

Read more ...

CVF Off Highway Forum - Shaping the Future of Indian Off Highway Equipment Markets
The highly anticipated CVF Off Highway Forum set to take place on August 24th, 2023, at Eros Hotel, New Delhi, will provide a platform for industry professionals to exchange ideas, explore collaborations, and drive innovation. This event will bring

Read more ...

First edition of Construction Tradeshow ‘Gujarat CONEX 2023’ to be held from 21st to 23rd September
Gujarat CONEX 2023, an international trade fair for Construction Machinery, Building Materials & Machines, Mining Machines, and Construction Vehicles is being organized by K and D Communication and Messe Muenchen India in collaboration

Read more ...

CSIR - CRRI Organises ‘One Week One Lab’ Campaign Highlights Waste to Wealth Initiatives
CSIR - CRRI (Central Road Research Institute) hosted a week-long celebration across four major cities - Delhi, Hyderabad, Odisha, and Shillong, during 16 July to 22 July, that showcased the technological breakthroughs and innovations of the CSIR

Read more ...

NATCON 2023 - Fostering knowledge exchange, collaboration, and innovation within the construction sector
ACCE(I) - the Association of Consulting Civil Engineers (India) recently organized NATCON 2023 (National Convention of Civil Engineers), a conference titled ‘Building Tall and Resilient’ hosted by the Hyderabad Centre. The event witnessed an overwhelming

Read more ...

Thermax Construction Chemicals hosts गपशप 2023
Thermax Construction Chemicals hosted an innovative forum in the construction space on June 8, 2023, bringing together numerous professionals, industry leaders, and distinguished guests at The Westin in Koregaon Park, Pune. The event served as an

Read more ...

Niftylift’s HR17E wins HAE Product of the Year
The Hire Association Europe (HAE) runs the Hire Awards of Excellence, which took place on 22 April, 2023 at the Grosvenor House in London. The awards celebrate the achievements of hire and supply companies across UK’s plant, tool, equipment, and event

Read more ...

Fintech and Data Analytics to enable Future-Ready Financing Ecosystem for CE & Infrastructure: ICEMA
ICEMA (Indian Construction Equipment Manufacturers Association), an affiliate body of CII, organised the 4th Annual Finance Conclave in New Delhi, based on the theme ‘Bringing a Paradigm Shift in Financial Eco-system: Digitalisation and Beyond

Read more ...

CICEE 2023 - Showcases China’s Manufacturing Strength to the World
As one of the top global events in terms of reputation, influence, and industrial driving force, the third Changsha International Construction Equipment Exhibition (CICEE) kicked off on 12th May 2023 in the Changsha city of Hunan province. It showcased

Read more ...

Technology Days at WIRTGEN GROUP, Pune
The Wirtgen Group hosted over 1200 customers, dealers, and business partners at a mega event dubbed ‘Technology Days’, which was held at their Pune manufacturing facility from 13th to 15th April, 2023. The event was based on the theme: ‘The Future

Read more ...

CONEXPO-CON/AGG - Reveals the Future of Construction
CONEXPO-CON/AGG 2023 emphasizes how the construction industry is evolving and adapting to technologies, products, and sustainable practices. Attendees saw sustainability in action, from electric and hydrogen powered construction equipment

Read more ...

VDMA organizes Emo Hannover Machine Tools Roadshow
VDMA organized a roadshow in Delhi in association with the German Machine Tools Builders Association and Hannover Messe AG to promote the EMO Hannover, Machine Tools Expo, slated to take place between 18-23 September 2023 at Hannover

Read more ...

Spotlight on Sustainable Technologies at bauma CONEXPO India 2023
The sixth edition of bauma CONEXPO India closed on a high note with the launch of 25+ electric and hybrid heavy machines, 10,000+ product displays, insightful conferences and technical sessions, and an exciting line-up of next-generation technologies

Read more ...

World of Concrete - at Las Vegas Returns with Strong Attendance
Concrete professionals kicked off the year with the well-attended 49th annual event that focused on product innovations, environmental impacts, and raised record-breaking auction funds for educational programs. Informa Markets’ World of Concrete, the

Read more ...

2023 CICEE Spring Symposium in Beijing
On January 15, 2023, the Organizing Committee of Changsha International Construction Equipment Exhibition (CICEE) held the 2023 Spring Symposium in Beijing. Representatives and experts from national business associations such as the China Construction

Read more ...

MRAI hosts 10th edition of IMRC
IMRC 2023 puts spotlight on domestic scrap shortage, recycling parks, and solutions for boosting India’s circular economy. Material Recycling Association of India (MRAI hosted the 10th edition of the International Indian Material Recycling Conference from

Read more ...

Production Linked Incentive (PLI) scheme critical for growth of Construction Equipment Manufacturing in India
Indian Construction Equipment Manufacturers Association (ICEMA) organised the first-ever CE Manufacturing Summit on 2nd December at Hotel Le Meridien, New Delhi, with the theme “Towards Making India a Global Manufacturing Hub for CE”. The day-long affair

Read more ...

ISEE Expo concludes with a vision for India to become a global manufacturing hub for the elevator and escalator industry
The International Sourcing Exposition for Elevators & Escalators (ISEE) successfully concluded in Mumbai on December 3rd, 2022. The expo, organized by TAK Expo Pvt Ltd, featured over 150 international and domestic exhibitors showcasing the latest technology in elevators

Read more ...

ICACI unveils Modern Trends in Construction Technology
The two-day conference on ‘Modern Trends in Construction Technology’ hosted by the India Chapter of American Concrete Institute’s (ICACI) was a resounding success. It brought together India’s leading technocrats on a single platform to present, discuss

Read more ...

bauma Munich 2022 Showcases Industry’s Power to Innovate
With around 3,200 exhibitors from 60 countries, and over 495,000 visitors from ~200 countries, bauma Munich 2022 exceeds Industry expectations. Bauma Munich - the world’s leading trade fair for construction machinery, building material

Read more ...