Liugong India
Liugong India recently celebrated its 15 years of India operations and the 10th anniversary of its manufacturing facility in Pithampur, Madhya Pradesh. The event was attended by Liugong’s dealers in India and from the SAARC countries, end-customers, product financiers and parts suppliers. The celebration coincided with the rolling out of the 921 DI, 22-ton tracked excavator and the 611 compactor made at the Pithampur facility.

Liugong India gave live demonstrations of its excavators, wheel loaders, motor graders and compactors that manifested the company’s global strategy to be a total solutions provider. Display of the equipment across the value chain also showed the company’s competitive prowess as a single window solution provider, with local manufacturing and a strong product support base. The Indian facility manufactures 15, 20 and 21-ton excavators, 2, 3 and 5-ton wheel loaders, and 150 hp, 414 motor graders. Indian operation has been prime for Liugong among its other global operations in Brazil, Poland and Argentina, contributing 70% of its overseas sales revenue in 2016.

Speaking with P.P. Basistha on the sidelines of the event, Mr. Wu Song, Managing Director, and Mr. Nischal Mehrotra, Director – Sales at Liugong India, shared information on the company’s plans to expand and consolidate its presence in the highly competitive Indian CE sector, where customers are now looking for solutions that bring value, other than the pricing.

With customers looking beyond pricing for the equipment they acquire, what will be your strategy to meet their expectations?

We are adding more value to our offerings by ensuring availability of our equipment through our integrated local manufacturing, along with strong customer support, for which we are expanding our dealership. Presently, we have 20 dealers in India with 50 customer touchpoints. These dealers also cover Nepal, Bhutan, Bangladesh and Sri Lanka. We are providing them the necessary training to curtail lead time and improve the quality of service. They are also being trained on the engineering improvisations being made in our equipment so that they can provide the necessary support and service to our newer population of equipment, alongside our active fleet of 4000 across various verticals.

We have added advanced telematics in our equipment, as telematics is becoming indispensable with engines migrating to BS-4 electronic-based from the earlier BS-3 mechanical ones. With telematics, our equipment will deliver higher total lifecycle cost to the customer. It will ensure predictive and preventive maintenance by analyzing varied operating parameters like fuel consumption, engine performance, etc.

We have a strong R&D, manufacturing and warehousing facility in Indore and Chennai. With our equipment becoming more advanced, we will enhance our training of operators and service engineers, for which, a training center by Lizhou Training College of China, has been opened at our facility.

Liugong India

As part of our global strategy, we will offer value through heightened automation and optimization of our manufacturing processes and product designing through extensive research and innovation. A commonality of equipment design will facilitate ease of assembly, service and operation across all our equipment verticals such as excavators, motor graders, wheel loaders and motor graders. Optimized manufacturing can be seen at our single assembly line in Pithampur, where we are manufacturing wheel loaders and motor graders. We would like to add that our products are coming with more localization. We have made an additional investment of 5 million USD to enhance the production capacity at Pithampur, which will now require 40% more manpower over the next 2-3 years.

Will engine support be rendered by your OEMs?

We have a global tie-up with Cummins for our graders and excavators, including products from India. As per this agreement, we will be rendering product support for the engines and for the entire product. However, for our 2, 3, &5 wheel loaders made in India, and our 7-ton imports from China powered by Weichai engines, support will be rendered by the OEM. We offer Cummins Engine in our 3,5 & 7 ton wheel loaders. Weichai option is also available for the 3,5 & 7 ton wheel loaders.

What more value are you adding to your excavators and wheel loaders?

Our new, intelligent H-Series of fully loaded wheel loaders now come with a higher level of fuel efficiency and breakout force. We are positioning our loaders with 4.5 and 5 cum buckets alongside premium manufacturers. We have sold close to 30 units of the loaders to big contractors and to mineral processing plant owners. We are well positioned in India with our wide range of 3.5 tons to 39 and 50 tons. The higher capacity excavators have the standard fuel consumption benchmark of 34-35 liter/ hour. The Q-Series Cummins engines, made by a JV of Cummins and Liugong at our Chian facility, will deliver higher performance as they have been specifically designed for off-highway construction equipment. We will make improvisations in the equipment as per the application requirements.

The motor grader space is witnes- sing newer products for niche appli- cations. What value proposition will your road construction equipment bring?

A wide range of products integrated with advanced technology, and strong support for road contractors and rental agencies, will make us a total solutions provider. With motor graders, we plan to move to the higher end of the value chain, with applications for highway construction projects. For instance, we will bring out a 180 hp motor grader, which will deliver higher productivity, and faster ROI.

Liugong India

LiuGong India’s machines are designed and tested to operate in the toughest conditions. The machines made in India are tested for local conditions. They use world-class components including engines, transmission axle, cylinders and control valves; from renowned manufacturers like Cummins, ZF and Kawasaki. They use proven technologies to thrive in the most rigorous of conditions, making them highly efficient, durable, simple to run, easy to service and cost-efficient too. With our full-fledged R&D local set-up, we will continue to modify our equipment to meet the application requirements of road construction in India.
Roads & Highways Minister Nitin Gadkari exhorts equipment manufacturers to focus on cost-effectiveness and adoption of alternate fuels. “There is a huge scope for bringing innovative construction technologies, which will not only increase the pace of road construction

Read more ...

You can’t always have picture perfect conditions, especially when the rain chooses to pour relentlessly, unmindful of the fact that you have set the stage in an outdoor area. Yet, the rain could not wash away the enthusiasm at the event, even when it flooded

Read more ...

The 2023 CICEE agreement signing ceremony was held in Changsha International Convention and Exhibition Center on 18 May 2022. About 300 representatives from world-renowned main parts companies, national business associations, international authoritative industry

Read more ...

The 2nd edition of India’s conference on CVF Off Highway held at Eros Hotel, Nehru Place, New Delhi, brought together senior professionals from the construction, mining, earthmoving, tractor, and agriculture equipment industry

Read more ...

ICEMA organizes 3rd Finance Conclave to tackle financing issues faced by Construction Equipment buyers for taking up infra development projects. ICEMA’s third annual conclave was held on 15th March’22 at Hotel Taj President

Read more ...

Sharp Ply commemorated its completion of 21 years as a leader in the formwork industry with a grand celebration at Sakleshpur, Karnataka in March 2022. Guests and team members from Hyderabad, Chennai, Surat, Raipur, Vijayawada, Delhi

Read more ...

ICEMA organizes 3rd Finance Conclave to tackle financing issues faced by Construction Equipment buyers for taking up infra development projects. ICEMA's third annual conclave was held on 15th March '22 at Hotel Taj President in Mumbai

Read more ...

The Construction Equipment Rental industry is changing fast, and to stay relevant, rental companies will have to reinvent, consolidate, and find new avenues for growth. This was the focus of discussions at CERA’s virtual workshop on

Read more ...

Sandvik Mining and Rock Technology India was awarded the CSR Leadership Award for its efforts in 'Environment Conservation' at the 10th India CSR Awards in Bengaluru on 10th December 2021. The award was received by Ravi Arora, Marketing and CSR head from

Read more ...

The Japan-India Institute for Manufacturing (JIM) is the outcome of India’s and Japan’s commitment towards the ‘Manufacturing Skill Transfer Promotion Programme’. Through JIM and another project titled ‘Japan Endowed Courses (JEC), 30,000 candidates

Read more ...

Ferrocement Society India is promoting the ‘magical’ ferrocement technology for the last 13 years and has since organized 6 national conventions. The 6th Convention was held in Pune during 12-14 November 2021 at Firodiya Auditorium

Read more ...

The first international press conference of 2023 Changsha International Construction Equipment Exhibition (CICEE) took place in Shanghai during the China International Import Expo. Representatives from 64 domestic media and more than 10 international media

Read more ...

The KVMRT Putrajaya Line project has recently been recognised by three prestigious industry awards, namely: the Major Project of the Year (with a budget of over 500 million Euros) at the ITA Tunnelling Awards 2021, hosted virtually by the International

Read more ...

Rex Fuels in association with CSIR-CRRI organised a National Conference on Bitumen & Road Sector with the theme ‘New Technologies for Better Roads’ on 25th November 2021 at Taj Palace, New Delhi. The event, which saw over

Read more ...

As humanity reeled under the onslaught of Covid-19 and the resultant uncertainty, the world applauded the millions of essential services workers who toiled tirelessly at great risk to their personal health

Read more ...

Despite the pandemic, Changsha International Construction Equipment Exhibition (CICEE 2021) became a huge success with 1,450 exhibitors showcasing their products and technologies on an exhibit area

Read more ...

In an online event, GHH India along with its mining contracting subsidiary, GHH Bumi Mining Service, was awarded ‘Best Performing Business Partner’ by Vedanta Group/Hindustan Zinc Ltd (HZL)

Read more ...

In order to fully implement General Secretary Xi Jinping’s instruction on "building Hunan into a nationally advanced, important highland of manufacturing industry" during his inspection of the Hunan province

Read more ...

Over the years, the IEE Expo has positioned itself strongly as a networking and sourcing platform for elevator and escalator industry professionals, and where buyers can witness the latest technologies and conveniences

Read more ...

Government of India’s ambitious ₹111 lakh crore National Infrastructure Pipeline (NIP), which has already been announced and actioned upon, augurs very well for enabling sectors such as the Indian Construction Equipment

Read more ...

×
Sign-up for Free Subscription
'India Construction Week'
Weekly e-Newsletter on Construction Industry
Get the latest news, product launches, projects announced / awarded, government policies, investments, and expert views.
Click here to subscribe.