JCB Showcases Its Brand and Product Portfolio Prowess

In a major bid to highlight its ongoing expansion programmes involving major capital investments; JCB, world’s fourth largest construction equipment manufacturer, organised a recent global press meet, at its home country UK, announced Development of New Product Line and Series of New Equipment Launches. The Company disseminated information about the new product line being developed by JCB, including details of product lines from German Compaction Equipment Producer Vibromax acquired by JCB in 2005. Company made announcement about the launch of new range of excavators and loaders that would be displayed at the global construction equipment exposition Intermat—2006 in Paris. The press meet was important as it was organised following the JCB’s 60th anniversary, celebrated last year.