CERA Organizes Workshop on CE Rental Management

The Construction Equipment Rental industry is changing fast, and to stay relevant, rental companies will have to reinvent, consolidate, and find new avenues for growth. This was the focus of discussions at CERA’s virtual workshop on ‘Management of Equipment Rental Business’, held on 24 January 2022.

V. Ravichandran, Founder & Director, Sales Enablers

Experts from the CE Rental Industry discussed business avenues, growth possibilities, and the challenges. Post the Covid-19 pandemic and lockdown, the cost of materials like cement and steel increased tremendously,leading to a cash crunch in the Construction Industry. The result was that equipment rentals grew significantly over equipment purchases, which saw the CE Rental industry grow by a whopping 30%.

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