bauma Germany 2019-Driving Digitization
The 32nd edition of Bauma Germany will showcase the construction, building material and mining machine industry in its full dimension. At the 2019 edition starting April 8, all eyes will also be on the designated partner country Canada.
Messe München presents an exclusive study for the construction machinery sector, which polled approximately 10,000 industry experts over a period of two months. Important findings of the 'bauma Industry Barometer':
Mood for investment worldwide is predominantly positive.
44% of the respondents are planning to increase the investment volume for their company in the future. Africa (68%) and Asia (67%) are optimistic about the investment trend. The figure for Europe is at 42%. At 39%, Germany is a little more skeptical.
Klaus Dittrich, Chairman & CEO Messe München, assessing the investment-keen climate, says: "The willingness to invest in the construction machinery industry is on a very high level globally and continues to be regarded as cautiously optimistic in the coming years. Majority of the respondents assume that investments will remain at a high level. This illustrates the extraordinarily positive mood with regard to the economic development of the construction machinery industry. But it also shows that an above-average willingness to invest is necessary in order to remain competitive in the long term."
Lack of skilled workers is number one challenge
58% respondents regard shortage of skilled workers as the greatest challenge for the industry. It is a major problem, especially for the traditional industrialized countries, but less so for populous countries such as China and India.
Other key challenges include the increasing competitive and price pressure (31%), tighter environmental laws and regulations (24%) and digitization of business processes (19%percent). The megatrend of digitization determines the future. Make use of digital solutions for competitive advantage,"advises Dittri.
Important fields of research: Electromobility and digitization
Digitization is increasingly finding its way in the construction machinery industry, but it is still in its infancy: Only 4% of respondents see themselves as leaders in terms of digitization. More than half have already digitized parts of their companies (28%) or at least started to do so (25%). However, 22% are still waiting to see what happens; 20% see no need for action at all.
In addition to electromobility, the industry's most important fields of research are digital topics—from digital networking within and outside production to BIM to the Internet of Things.
Digital solutions at bauma 2019
Today, construction machines can be equipped with a wide range of sensors and communication interfaces. The collected data can be used, for example, to monitor work performance, consumption and location, define predictive maintenance intervals or determine operating costs. Entire vehicle fleets can be managed by telematics. Moreover, digital tools help to automate workflows, which is becoming increasingly relevant, not least because of the shortage of skilled workers.
Dare to drive more digitization
"Many companies in the construction industry have already recognized the relevance of digitization, but are still investing with caution. From a trade fair point of view, my appeal is: Dare to drive more digitization! In order to remain fit for the future, we must permanently incorporate digital processes and systems in our events and organization. I don't think that is any different for the companies in the construction machinery industry," says Dittrich.
At bauma 2019, the digital construction site and construction machines will be brought to life with the help of virtual and augmented reality. TrustedTargeting also offers exhibitors the opportunity to address their target audience online before the trade fair in order to reach potential new customers and invite them to their exhibition stand.
bauma, the world's leading event for construction machinery, building material machines, mining machines, construction vehicles and construction equipment, takes place every three years in Munich. In 2016 bauma broke all previous records, attracting a total of 3,425 exhibitors from 58 countries, and 583,736 visitors from 219 countries.
Date: April 8–14, 2019
Venue: Messe München
Exhibition space: 614,000 m2
Exhibitors: 3,500 exhibitors from 60 countries
Partner Country: Canada
- NBM&CW March 2019
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