Water is a paradoxical commodity; it seems free and plentiful, yet its supply is under tremendous strain. Use of potable water has more than doubled over the past 50 years, and many fear that we are coming close to a frightening breaking point, a world where chronic water shortages for farmers, businesses and people is the norm. Access to clean water has emerged as a critical issue affecting economic activity, development, and business around the world. Increasing regulatory pressures, climate change, aging and failing infrastructure, growing focus on social responsibility, and concern for environmental are forcing organizations to reassess the impact of water management on their economic wellbeing.
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