In the ever-evolving competitive space of pre-owned construction equipment (CE) business, Shriram Automall India Limited (SAMIL) gains a leading edge by bringing a huge variety of CE on a single platform. While bridging CE buyers and sellers, SAMIL assists transactions between them in a well-coordinated manner.

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Spotting a huge potential of growth in the Indian infrastructure sector, Shriram Automall is well-equipped with the most constructive approach in serving the pre-owned construction equipment commerce. Curtailing a huge gap between buyers and sellers of pre-owned construction equipment, SAMIL caters to their every need with a wide variety, including hydraulic excavators, wheel loaders, loader backhoes, cranes, motor graders, crawler tractors, piling rigs, forklifts, Off-highway trucks and other mining machineries.

Organised Approach Towards Facilitating Deals

The entire Indian population, dealing in pre-owned CE, had been struggling hard to define a favourable end for the unfair trade practices followed for past several years. Identifying an opportunity to gain a leading edge by bringing this segment onto the most reliable platform, Shriram Automall chose to adopt an organised approach in facilitating transactions between its customers (buyers and sellers). Aiming at everlasting associations through beneficial and hassle-free transactions, the company offers a well planned and executed process of deals. While it acts as service provider with valuable solutions to this exchange business, SAMIL believes in making their customers more profitable.

Buy & Sell Pre-Owned CE through SAMIL Private Treaties

Shriram Automall assists in the acquisition and disposal of pre-owned construction equipment through private treaties or negotiated deals. As a trustworthy mediator with a distinguished approach towards facilitating transactions, the Company follows a crystal-clear process and aptly justifies its position of a reliable source in the market.

At SAMIL, the varied construction equipment inventory received for disposal is uploaded on its website. On a daily basis, it receives bids in abundance, which are further shared with the seller who makes a final decision. Utmost transparency is maintained at every step and all the quotes received are recorded online for clients' reference.

As a prominent intermediary with all the expertise in hand, SAMIL ensures best price realisation on the construction equipment. In order to acquire maximum price on an asset, the Company motivates bidders to quote a higher amount which aptly justifies its true market value. This practice builds a strong base for the most profitable associations with SAMIL.

Target Audience

Apart from individual buyers and sellers, SAMIL caters to the pre-owned construction equipment needs of dealers, contractors, medium operators, mine owners and operators. The company extends its holistic services for both, acquisition and disposal purpose. Since inception, it has joined hands with various industry players, like TATA Capital, L&T Finance, Bajaj Finserv and many more.

In the overseas market, SAMIL is prominent as the most reliable and largest platform from India for pre-owned construction equipment. It has recently assisted such offshore deals in the Middle East countries while making an indelible mark on the international platform.

Wide Range of Pre-owned Vehicles & Equipment

Shriram Automall is a leading service provider in India and extends its services to all the major segments of pre-owned automobile industry. Besides construction equipment, it caters to commercial vehicles, buses, tractors, cars & SUVs, 3 wheelers and 2 wheelers. By bringing a huge variety of pre-owned vehicles and equipment on a single platform, SAMIL has evolved incredibly as a One-stop Platform for any need related to this industry.

Bidding Platforms

By attempting an exciting way of conducting deals at the time of inception in 2011, Shriram Automall has conducted numerous successful deals through its bidding platforms, including physical bidding, online bidding, private treaty and one-stop classified kiosk. Through these transaction platforms, the company eyes at a strong foothold in India.

SAMIL has strengthened its pan Indian presence to a great extent with more than 100 bidding locations, including over 40 well-structured Automalls, constructed across the most strategic locations in the country. Various pre-owned vehicles and equipment are sourced by the Automall and further, displayed in the bidding events. The Company conducts around 200 regular bidding events, every month. It has recently launched an Automall in Warangal, Telangana, which is spread across 11 acres of land and houses a huge parking area for the vehicles. It is also counted amongst the biggest Automalls of SAMIL in India.

With online bidding, SAMIL offers the widest reach for pre-owned vehicles and equipment. Through around 400 online bidding events, conducted every month, the Company facilitates the most comfortable and authentic transactions between buyers and sellers. For a hassle-free participation, it also provides free online training to explain the bidding process in detail.

The one-stop classified kiosks are installed in every Automall and regional offices of SAMIL. Displaying over 20,000 saleable inventory of vehicles, the touch screen machine exposes the Automall customers to a wide range of choice. While private treaty extracts maximum business out of the pre-owned construction equipment, it also facilitates the exchange of other segments as well.

Service Portfolio

SAMIL is an end-to-end service provider with multiple services added to its portfolio. Right from parking to disposal, the company caters to the customer demand through its multiple solutions. Shriram New Look Refurbishment is available at every Automall, equipped with repair facilities for the vehicles. With a proficient pool of team for providing refurbishment and maintenance services for the parked vehicles, the Company ensures an increased value of the assets; thus yielding profitable results for the customers.

For the vehicles available in a bidding event, the Company has established around 70 parking locations across the country. Within a huge space, the vehicles are parked in a secured and organised manner. Third party valuation service is also offered to the interested customers. Adept with an expertise to calculate the most appropriate value of a pre-owned vehicle or equipment, the company facilitates its disposal at competitive rates.

Initiatives Towards an Engaging Association

SAMIL believes in building an eternal association with its customers. In association with Shriram Foundation, it gives scholarships to the students from class 8th to 12th under the Education Scholarship Programme. Sponsoring the educational expenses of its customers' children, the company takes a step towards their better future.

It also provides Privileged Bidder Cards under Driving Your Trust programme. A set of three free-of-cost cards, including Star Bidder Card, Premium Bidder Card and Platinum Bidder Card, is offered to the customers for making their participation flexible in SAMIL's bidding events.

Brand Journey Ahead…

Keeping its vision and mission intact, SAMIL is heading towards creating a successful journey ahead. Along with construction equipment sector, the entire automobile arena is anticipated to get inclined on a growing track. With multiple plans and strategies, Shriram Automall is all set to stand at the core of every segment and be a substantial part of their mounting phase.

NBMCW December 2014