Parkside Hotels launches India expansion plans

As a part of its expansion plans across Asia, the UK headquartered Parkside Hotels is all set to enter into India catering to the budget and luxury segments in the Indian hospitality sector. A division of the hotel chain Parkside Zebra Hotels has already tied up with seven hotels in India and Nepal and is entering into management contracts in South East Asia in a big way. The chain will bring in a range of brands, including the Parkside Zebra Inn for budget customers and Parkside Zebra Hotel in the four and five star categories, President and CEO, Himanshu Mehta said.

He added that the Parkside Zebra Suites offering high end suites that could cost up to Rs. 30,000 per night and the niche segment Parkside Zebra Collection that could get a guest at about Rs. 1 lakh per day. In India it has to date inked about half a dozen properties up to 150 rooms under the Parkside Zebra Inn and Suites in areas like Amritsar, Dharamshala, Jaisalmer, New Delhi and Udaipur. It is currently in the process of tying up more lease and management contracts and is negotiating to add 30 properties in Chennai, Munnar, Baroda, Bangalore, Nagpur, Pondicherry and Dehradun. Unique feature of the Parkside is that its offerings are significantly lower priced than equivalent brands as its business model is low cost while offering high end service and the fee structure is based on number of rooms at the hotel and there is no long-term agreement involved.