What will be the company’s focus during its participation at bauma Conexpo India 2016?
We will showcase our full product range for the construction and infrastructure industry. We understand that bauma Conexpo 2016 will be a good platform for displaying our products and services. This will give Indian companies a perfect opportunity to go global. We will also be concentrating on B2B and B2C business models for targeting corporate and strategically located customers. Other than this, will be looking to expand our existing dealer network in and outside India.
What products and services will be launched/ displayed at the show?
We will be displaying all our products such as Hydraulic Rock Breakers all class, Quick Couplers, Mobile Crushers, and Skid Steer Loaders. In addition to this, we will be launching Motor Grader, Sand Wash Plant, and Mini Excavators.
Higher uptime, low operating cost, strong after-sales service, and spare parts availability have become key selling points. How is your company strengthening its position in these areas?
After-sales support, has always been our strong point. Our company’s punchline reads ‘Raising benchmarks of after-sales support’. Most of our associates will vouch for this. We understand that services to customers is a continuous process and we need to constantly work on improving it. So, we regularly organise training sessions for the service and spare part personnel and also for our associates all over India. We update them about the latest developments in the industry and about our products. Recently, we have also started training the operators of our machines. This is the first-of-a-kind initiative in our product line.
What is your view on the growth of the CE industry in India?
Infrastructure development in India is the need of the hour. Construction Equipment Industry has been in a dormant state since long. But now, through the impetus given to Infra development, the CE will now be coming into focus. We will see a flurry of activity in the next six months. As the monsoon has been good and the financial markets are showing considerable stability, we should expect a fair amount of funds flowing into Infra development. CE will surely see the PULL from the market being replaced by a PUSH.
On the flip side, this also opens the door for sub-standard foreign companies to barge into India and flood the market with their products and services. We should also understand, that the Infra development in many developing or under-developed countries has been very slow since the last 4 to 5 years. This has already lead to many shutdowns, over productions, eventually, leading to dropping of prices by compromising on quality.