Kotharis: The maker of world class port...

Portable Cabin

Mr. Paresh R. Kothari
Kotharis’ is currently one of the largest porta cabins manufacturers offering portable cabins for wide range of applications including the latest designs and materials, Porta Cabins, Prefabricated Structures, MS Bunk & GRP/Puff Portra Cabins, Bunk Houses, and Portable Toilets. Its products are manufactured using measured quantity of low pressure Moulding Compound (LPMC) in precision engineered matched mould at temperature up to 150oC. In fact, the unique quality materials combined with matching and strict global quality standards its finished products are Prefabricated Structures offering umatched benefits, said Mr. Paresh R. Kothari, CMD, Kotharis Cabins.

Portable Cabin
Dwelling in details, he added that Kotharis products enjoy countless benefits like uniformity of panel dimensions, constant and proven mechanical properties, smooth internal & external finishing and excellent resistance to ultra violet light. In addition to this, its products also offer high strength to weight ratio, engineered for easy and quick installation and commissioning, long service life with negligible maintenance cost. Adding to their durability, Porta Cabins are manufactured from Hot Press Moulded GRP Panels to make them tough and easy to install requiring no special tools with scope of increasing capacity just by adding mire panels to the existing ones. Ensuring foolproof quality the panels undergo rigorous and tough testing exercise and have been approved by the Hydrostatic Test Centre, UK, National Test House Kolkata, Central Public Works Department, Eastern Region, Mumbai Municipal Corporation and Bureau of Indian Standard (BIS). The products are increasingly being used in Infrastructure sector, Real Esate & Construction and Engineering Industry with great future growth potentials. In view of this, Indian Prefab Industry which is currently undergoing technological advancement is all set to secure a respectable position in the world market in the next 3-5 years. In fact, our declared objective is to provide the best quality products matching global standards, he claimed.

MGS Architecture November 2012


LGF SYSMAC: Delivers Quality Products &...

Mr. Ashim Chugh
LGF SYSMAC, a renowned player with decade of expertise in offering a wide range of quality products, service solutions and technological upgradations catering to individual demands of the Construction and Building industry, is based in Delhi with highly professionals, skilled and talented team on its roll to quickly respond to the day to day requirements of its customers said, Director, Ashim Chugh in an interaction with MGS Architecture.

The Architectural Hardware Division of the company offers hardware for various opening solutions catering to both Aluminium and UPVC window systems. The Indian glazing industry has been expanded many folds in the past decade resulting in increased demand for ventilation within a building. “The hardware solutions provides help in achieving a balanced ventilated environment which overall improves the comfort level of the occupants alongside ensuring energy sustainability of the building says, Mr. Chugh. He further adds, “In such a scenario, open windows are required to minimize the energy costs during various operations and the process in turn helps to dissipate any heat buildup within the building.

LGF Sysmac
Elaborating further he added that there are also various types of opening solutions catering to different requirements of the industry. For example, in the case of highrise buildings, the use of parallel opening windows would help in increased ventilation and user-safety. Based on application and client requirement, the company specifies the most suitable hardware options, keeping the comfort and safety of the occupants in mind. The player currently offers hardware solutions for Casement windows, casement doors, Tilt & Turn windows, Parallel openables, and Sliding windows/doors. The company has witnessed a huge surge in enquiries from clients requiring unique opening solutions and also coordinating with its suppliers on new product lines keeping the future demand trend in mind. LGF is actively developing Slide fold, Tilt slide, Reverse Tilt & Turn, and Lift slide systems which are to be made available in the near future.

In addition, the company also provides in-house and on-site products training and is constantly developing such methods that can educate the importance of quality hardware and innovative opening solutions. It has dedicated experts who visit office/site/factory as per clients requirement. The quicker response on the part of its experts is extraordinary. In fact, products training is imparted to new staff, members apart from prospective clients and distributors as situation demands.

LGF Sysmac
Within the Architectural Hardware Division, the player has partnered with Alualpa and Securistyle and both are leaders in the range of products they offer. Alualpha, nestled in Portugal, provides innovative hardware solutions to clients across 20 countries. Their products are designed according to the market requirements which clearly is evident from wide varieties of products they offer. In totality, the quality of products and the quality in its manufacturing is crucial as the process determines the product’s life cycle. They follow NP ISO 9001:2000 for quality control and all their products are tested to EN1670 13126-1 European standards.

Similarly, Securistyle, based in the UK, is a market leader in the development of friction hinges for windows. It globally sets such standards in hardware that reflect its commitment to quality in design, manufacture and performance. Its in-depth understanding of the market in which it operates, can anticipate the growing requirements of each sector. The continous development of versatile products complying with the latest legislation provides real value. Its unique products determine the method a window opens and they have opening solutions for windows as high as 4.2m and weigh as much as 350kg. They are able to design and develop solutions based on client requirements, like parallel hinges, which was a product designed for a particular project and has been accepted by the industry as a viable opening solution, he added.

LGF Sysmac
Since its conception in 1998, LGF SYSMAC is committed to supply innovative architectural hardware products of highest quality strongly backed up with the willingness to embrace new ideas and learn continuously. In view of this, the company grew in strength and has become an active organization across the country with recent inroads being made into neighboring countries. With a well- established sales & distribution network spread across major cities in India and equally backed up with technical & sales support in each region, it is striving hard to become an effective supply chain quickly responding to customer needs in the emerging market demand scenario.

In his concluding remarks, Mr. Chugh reiterated that the company is committed to work closely with architects, specifiers, promoters, developers, consultants, designers, fabricators, and contractors to help improve the standard and performance of commercial and domestic windows & doors in the Indian sub-continent.

LGF Sysmac

MGS Architecture November 2012


Pentagon Tapes: Makes waves in growth v...

Mr. Rahul Rajgaria
Making waves in growth volumes of its BOWTM brand Ultra High Performance (UHP) Adhesive Systems in India, Pentagon Tapes with ISO 9001:2008 certification celebrated its 12th anniversary with much fan-fare as its sales have shown consistency of about 40% across the country in the past five years. Starting from the modest of about 4-5 variants of the tapes, it has over 50 different tapes to its credit best suiting to its customers’ requirements in the construction industry and has targeted to exceed the highest growth ever in the segment during the current financial year, Director, Sales & Marketing, Rahul Rajgaria said.

In its unfailing quest to create better adhesive solutions in India, he said adding that Pentagon Tapes Pvt Ltd (India) & Bow Tapes Co Ltd (South Korea) joined hands in 2000 and there was no looking back since then. As both the players with their advance and high technology across products range have gained the reputation of being a leading manufacturer, converter and supplier of pressure-sensitive foam tapes for Automotive, Construction, Signage, Telecommunication, Electronic and Consumable Durable in India and other 25 countries across the globe. In fact, the company is a trusted player in quality and efficiency as it has established itself as a single source for all mounting, splicing, powder coating, bonding, gasketing and sealing requirements. In fact, right from Aerospace to Windows, or nearly any conceivable application, it provides specialized high-quality products backed with strong commitment to the utter satisfaction of its customers, he added.

Pentagon tapes
Elaborating further he added that company’s research & development expertise for over two decades in the field offers great flexibility for fabricators & builders and currently used across industrial segments to replace screws, rivets, welding, liquid adhesives and other permanent assembly methods. They are virtually invisible when applied to join mated parts leaving surfaces smooth and clean. Adding value to the product, the tapes are designed specifically for bonding to different applications and surfaces like metals, glass & plastics as a result of which UHP tapes reduce holes to drill, screws to tighten and lessen the need to refinish surfaces and time-consuming clean up. Moreover, the burgeoning infrastructure market in India has encouraged the company to bring the best out of its R&D team to meet customers’ needs.

Pentagon Construction & Architectural Division offers one roof solution for Construction Industry with tested and tried technologies, products and services and its products are associated with the elite architects, façade consultants, recognized fabricators for over a decade. Designed to handle both static and dynamic loads, UHP tapes are ideal for exterior applications such as architectural signage, flexible roof systems as they are resistant to moisture and UV light. They distribute stress over the entire bonded area to permit lighter, more flexible and less expensive materials. It offers solutions for both Exterior Facades and Interiors of a construction Project and understands the emerging need of industry to deliver fast and easy solutions for the various complexities across multiple segments in the construction industry.

Living to its reputation, Pentagon Bow Tapes takes pride for designing and developing high class products for demanding applications. Bow PT790 is another feather in the cap for the R&D team as it is the latest product to be launched in the market by the company. Bow PT790 is currently in use around the world and is rapidly becoming the preferred product for the industry. High density PU foam is used with a high performance acrylic adhesive coated on both side giving longevity in applications. A blue plastic liner is used for easy removal and is available in any width for thickness ranging from 4mm to 9.5mm. Its structural Silicone glazing systems are integral with the design of today’s modern multi story corporate building & Bow PT790 has become essential component as it is used as the spacer element between the insulated glass unit and the frame during structural glazing fabrication where the primary bond is silicone adhesive. Bow PT790 is an Open Cell PU Spacer foam tape and is already approved for compatibility by major silicone adhesive manufacturers, he concluded.

MGS Architecture November 2012


For 3M "Going Green" Is A Cul...

Mr. Ashutosh Shirodkar
"The most radical shift that the glazing industry in India witnessed in the last decade has been a shift to a bonding system based on Pressure Sensitive Adhesive Technology (PSAT) which speeds up fabrication many fold, yet develops very strong and durable bonds. The words "Green" and "Sustainable" are buzz words today. To us "Going Green" is already a culture that we are living in. At 3M, we always respect our environment, and are pioneers in the 3P movement - "Pollution Prevention Pays 3M is engaged in educating the industry with regard to the right selection of materials, the data/documents that need to be referred to, drafting tight specifications - be it a bonding system or any other component in the glazing system," says Mr. Ashutosh Shirodkar, General Manager, Industrial Adhesives & Tapes Division - 3M India Ltd. in an interview with MGS Architecture.

What is the latest trend and technological advancement that have been witnessed in the Glazing industry in India?

For 3M Going Green Is A Culture That We Are Living in
Glass Glazing has become extremely popular in India. Consequently, the industry has witnessed numerous innovations that provide several options for architects and consultants to tailor designs to suit very specific needs of the customer and yet be cost-effective. There has been a quantum leap in technology in terms of "Next Gen" Glasses; so also the immense development in advanced aluminium systems. Parallely, a significant amount of research has been taking place in polymer and adhesive materials. However, this has led to very little advancement in the conventional bonding system used in the glazing industry to meet today’s fast paced construction boom and changing technical requirements.

The most radical shift that the glazing industry in India witnessed in the last decade has been a shift to a bonding system based on PSAT which speeds up fabrication many fold, yet develops very strong and durable bonds.

What are the opportunities and challenges in the sector?

Glass is now an integral part of modern architecture and is here to stay. The PSA technology offers the greatest flexibility to a glazier as he can design a very efficient and effective process layout to maximise the benefits. It also offers scope to eliminate many non-value added processes and materials, great savings - both direct and indirect - with assurance of 100% quality for every panel fabricated. For architects, this means the opportunity to explore modern and contemporary design options without compromising on aesthetics.

For 3M Going Green Is A Culture That We Are Living in

The challenge is, however, the adaptability to new technology. The industry has to exercise an open and flexible mind to adopt the proven technology, based on the technical context. Needless to say, the technical capability of the supplier needs to be ascertained to make sure that the right product is selected for the application. The major challenge is to differentiate and implement technology that is qualified on all the construction specific standards, that has a demonstrated performance track record, and proven durability like 3M™ VHB™.

With growing acceptance of green construction concepts, how has glazing fared in the Indian market? How would you correlate sustainability with your products and solutions?

The words "Green" and "Sustainable" are buzz words today. To us "Going Green" is already a culture that we are living in. At 3M, we always respect our environment, and are pioneers in the 3P movement - "Pollution Prevention Pays" which is aimed at reducing pollution significantly every year. We have a long standing history of introducing many steps towards sustainability. The pressure sensitive technology that is introduced in the glazing market has far lower volatile organic components than other chemically curing bonding systems that are conventionally used. The components involved also have safe disposal methods and are environment-friendly.

Safety issue is of great concern while selecting fittings for glass as these are used in critical structural & load bearing applications like Façades, roofs, canopies; how are you helping buyers in selecting the quality products in place of substandard fittings?

At 3M, safety comes first and this philosophy is strongly embedded in every action that we take across the globe. 3M VHB has more than 40 years of research backing it and has undergone stringent evaluations in line with application and service requirements. We have undergone a wide series of systematic tests to demonstrate capability under dynamic load conditions, evaluations to arrive at material strength properties, structural tests, seismic tests, durability tests etc. We have invested significantly to develop technical capabilities to support this application, and support our customers with all the required design support, lab evaluation of the components involved, training, auditing etc. We do offer up to 20 years of application warranty.

Our recent introduction of Extreme Sealing Tape for Roof joints in Skylights has proven to be a unique solution in preventing leakages in existing and new Skylights.

How mature is the market in terms of understanding products and its proper usage? What is the role of your organization in imparting proper education/training to the architects/planners for the right application/installation of the glass or fittings?

The glazing industry in India is at a mature stage currently with architects and designers vying to try newer designs and to try alternate façade materials providing newer designs or applications to the towering world of glass. The industry appreciates quality products and is open to new technology advancements. However, when it comes to commercial completion, there is still an unhealthy race to complete the projects with minimum spending that ends up in diluting certain basic qualifying characteristics. 3M is engaged in educating the industry with regard to the right selection of materials, the data/ documents that need to be referred to, drafting tight specifications - be it a bonding system or any other component in the glazing system. This is done in a continuous and focused manner, through technical seminars, conferences, participation in trade shows etc to propagate the "Quality Glazing" message.

We have been successfully serving the Glazing Industry in India by providing fast and reliable Bonding solutions, for over 17 years and have several project references across the Country. A dedicated Sales & Technical team, located in each potential location across India, helps us maintain our proximity to our customers and solve their concerns regularly.

For 3M Going Green Is A Culture That We Are Living in

MGS Architecture November 2012


FG Glass - Comprehensive Glass Solution...

Mr. Tariq Kachwala
"The global glazing industry is at an interesting threshold; the concerted focus on global warming has put enormous pressure on sustainable architecture and the glazing industry needs to respond to this challenge through newer and innovative systems that would redefine ‘energy-efficiency’ in facades. These systems would require complex and highly-demanding solutions and manufacturing capabilities. At FG Glass, our competence and infrastructure is geared up to totally service these facades of the future." says Mr. Tariq Kachwala, Director, FG Glass Industries Pvt. Ltd. in his interview with MGS Architecture.

What is the latest trend and technological advancements that have been witnessed in the glazing industry of India?

The Indian facade glazing industry has witnessed advancements in technology and quality, much of it driven in the last decade only. Glazing has now moved from being perceived as a purely aesthetic architectural element to performing utilitarian functions in energy and sound control, besides creating a quick, cost-effective and durable building envelope. With the increasing popularity of unitized glazing system, glass, aluminum panels and other materials such as stone can be assembled in factories and simply installed at site as pre-fabricated panels resulting in high-quality, clean and fast installations.

Gayatri Park Hyatt Hotel, Hyderabad

Glass is an integral component of all modern glazings and plays a critical role in energy efficient and intelligent facades. Recent advances in heat-absorbing tinted substrates and spectrally-selective coatings (such as silver-based low-E coats) have vastly reduced the dependence on heating and cooling systems and simultaneously allow natural light inside the building, resulting in comfortable and vibrant office and home spaces.

What are the opportunities and challenges in the sector?

The facades of the future will become more intelligent, with real-time adjustments to natural conditions for increased energy efficiencies and sustainability. These facades will encourage use of newer installation systems and techniques that adapt to weather changes and sun-path orientations. Newer glazing elements such as LED-embedded glasses, vacuum insulated panels for lower U-Values, higher-performing coatings and adaptive shading systems shall render the facades both functionally and aesthetically more effective.

However, these new techniques are highly cost-prohibitive and embracing them immediately might not be the preferred option considering the high payback times. Moreover, government regulations mandating use of energy-efficient facades are missing at this time and need to be immediately addressed.

Sofitel Hotel, Mumbai

With growing acceptance of green construction concepts, how has glazing fared in the Indian market? How would you correlate sustainability with your products and solutions?

There is an extremely positive impact on the awareness, availability and use of energy-efficient facades with the increasing popularity of the green building movement. Developers, architects and facade consultants are now compelled to specify glazing systems which are very highly opaque to infra-red radiations to ensure cooler interiors and correspondingly reduce the carbon footprint resulting from HVAC and lighting systems.

FG Glass has been at the forefront in promoting spectrally-selective glass concepts that meet or exceed the green building norms. With the increasing use of silver-based coatings and complicated glass assemblies, it is extremely important to have an infrastructure and technical support to manufacture and supply these advanced glass systems. Our equipment is capable of processing all newer coatings that have been introduced (with emissivities as low as 0.015). We also actively market green building principles to developers and architects and how glass influences the point system.

How mature is the market in terms of the understanding of the products and its proper usage? What is the role of your organization in imparting proper awareness/training to the architects/planners for the right application/installation of the glass or fittings?

Although the use of advanced glazing systems is just about picking up, there is still a long way to go before it becomes ubiquitous. Global warming is a threat which can no longer be ignored and buildings are the worst culprits in most countries with their very high impact on carbon footprint. Thankfully, we have technologies now that can vastly reduce this carbon footprint but in most cases they are compromised owing to perceived higher capital expenditure. However, developers need to be educated on the overall return on investments since these systems will definitely pay for themselves within a few years. Further, HVAC capital costs can be greatly reduced at the planning stage itself due to lower tonnage requirements when high heat-retarding glazings are used. This needs intensive attention to detail at the drawing board and a fully integrated building design needs to be understood and selected to reduce unwanted expenditures.

L&T Headquarters, Mumbai

We typically involve ourselves with project architects at the concept and design stage and work towards an “outside-in” approach: select a facade system first and then calculate and design the utility loads for HVAC and lighting systems. This ensures perfect integration for the entire building module and prevents wasteful expenditure. We are also in the process of developing a tool that will guide users on the perfect building orientation taking into consideration the location, altitude and sun-path orientation and demonstrate the resulting savings by using the right orientation.

A word about FG Glass.

FG Glass commenced operations in 2004 and today is India’s leading architectural glass manufacturer with modern facilities to deliver complete glass solutions to meet architectural demands. Employing more than 200 people and having a project footprint all over India and in twenty countries globally, FG Glass designs, produces and delivers architectural glass products to major real-estate developers, curtain wall and structural glazing fabricators and building construction companies.

FG Glass is the processing division of the Fishfa Group, one of India’s oldest and largest glass corporations. Servicing the glass industry for more than 40 years, the group today boasts of multiple warehousing and manufacturing facilities in Western India and employs more than 400 people.

Their product offering spans flat-and-bend heat-treated glasses, ceramic- printed glasses, insulated glasses, laminated glasses, bullet and blast-resistant glasses, sound-insulated glasses, fire-rated glasses and a host of other specialty glass products.

MGS Architecture November 2012


Ozone Plus Hydraulic Patch: door closin...

Mr. Alok Aggarwal
"We have recently introduced Ozone Plus hydraulic patch; a revolutionary patch fitting which has compacted the door closing technology in a super slim size. This new product is getting excellent response from across the globe. Ozone is not only known for bringing advanced products but also known for offering sustainable solutions for all architectural hardware requirements. Today, our product portfolio of more than 3000 different products has the ability to offer hardware solutions for all with best international quality & safety standards," says Mr. Alok Aggarwal, Managing Director, Ozone Overseas Ltd. in his interview with Maria R.

Could you please tell us about the company’s progression and milestone developments which have led it on the global platform as a leading brand in Architectural Hardware Solutions?

Ozone Plus hydraulic patch- door closing technology
Ozone has been treading the innovation path since its inception and has been achieving newer milestones constantly. We always strive to bring technologically advanced products for our discerning customers. This endeavor has put us on high growth trajectory and achieved global recognition in Architectural hardware industry. We have recently introduced Ozone Plus hydraulic patch; a revolutionary patch fitting which has compacted the door closing technology in a super slim size. This new product is getting excellent response from across the globe. To make ozone a globally leading brand, we are expanding our reach to new markets internationally. We have recently participated in Glass Build, Las Vegas where our newly launched Ozone Plus hydraulic patch got tremendous response and acceptance from all visitors. As part of our effort to expand global reach, we have established offices in Dubai, Australia and Canada.

Sustainability is shaping the building industry to an ever greater extent than any other sector; how would you correlate sustainability with your products and solutions?

Ozone is not only known for bringing forth advanced products but also for offering sustainable solutions for all architectural hardware requirements. Its state-of-the-art products have always proved its metal over time and changing industry scenario. Such advanced products from Ozone are adding value to spaces and shaping the building industry like never before. Today, our products portfolio of more than 3000 different products has the ability to offer hardware solutions for all with best international quality & safety standards. Each of our products passes through stringent quality checks at every stage of manufacturing process for consistent finish and long life meeting safety norms which are globally recognized.

Safety issue is of great concern while selecting fittings for glass as these are used in critical structural & load bearing applications like Façades, roofs, canopies; how are you helping the buyers to select the quality products in place of substandard fittings?

Considering safety as the prime concern architects, builders and specifiers select the hardware with utmost care. Our team of technically skilled staff helps the customer to choose the right product from various options available. Today, architects in India are experimenting with building architectures and proposing unique shapes and styles of commercial and infrastructural buildings which offer a new challenge to manufacturers such as Ozone who has always been looked upon by the industry as a leader for providing smart hardware solutions. At Ozone, we apply intelligent technology to optimize the safety, security and convenience of our hardware solutions, effectively satisfying our customers’ diverse and dynamic needs. Our state-of-the-art manufacturing processes conform to international safety standards and follow the European norms to manufacture and deliver best quality products. We, at Ozone, understand the importance of safety in all types of building structures and therefore, study the requirement in-depth and then our team of experts do thorough research and development to meet the requirement. Once the design is done, a product is tested for structural application, load bearing capacity and safety standards as per best practices followed worldwide. There are many imitative substandard products available today in the market which might lure the customers. Our job is to guide the customers by giving them correct information with technical support so that they can choose the right product.

Ozone Plus door closing technology

A word about your customized solutions & OEM services. Do you have your own installation team?

Kudos to our state-of-the-art manufacturing facility in Kalaamb, Himachal Pradesh which empowers us to offer customized solutions and OEM services to our select customer base. We have a team of experts who can engineer a product as per a project’s requirement. This team visits the client, understands his requirement and then works on a product solution. Before proposing any product, R&D team conducts a thorough research on the kind of requirement, product possibilities and study international norms to be followed for such products. Once the product is finalized, a team of technically skilled staff ensures that the fabrication and installation work meets international quality and safety norms. Our ability to offer customized solutions for facades, canopy, bus shelter etc. has enabled us to deliver best quality products with excellent functionality at some of the prestigious projects such as Bus shelters in Delhi, Lucknow, Jaipur and Chandigarh; signage at metro stations etc.Similarly, we can offer OEM services to a very niche clientele.

In your opinion, how has the building products’ market grown in India during the last decade? What will be the growth trajectory in the coming years?

In India all development activities, especially infrastructure, have taken place in the last one decade with the opening up of the Indian economy for global players. Ever since this globalization started, the need of having a modern infrastructure has been realized and a wave of development has flowed in all other areas also such as shopping malls, commercial buildings, retail outlets, airports etc. These development activities generated huge demand for technologically superior architectural hardware products with international quality and safety norms. Even end consumers also want to have smart and hi-tech products for their interior space. With ever increasing demand, architectural hardware industry witnessed high growth in the last decade. In the coming years too this development process will continue the way it has been so far as there is a lot to be done on infrastructure development. So far, we have seen all kinds of development in the metro cities of India. Now these development activities are picking up pace in tier II & tier III cities also which will increase the demand further for architectural hardware products. Therefore, requirement for more advanced and intelligent hardware solutions will be far higher in future offering a greater growth opportunity to all.

Do you have plans at hand to enhance the production capacity and to initiate sales and marketing activities seeing huge business opportunities in the country? Are you also looking for market expansion?

Ever since Ozone’s inception a decade ago, we have always been on the expansion mode. Technological advancement worldwide has enabled us to upgrade our manufacturing set up from time to time meeting constantly evolving customers’ needs. We have recently installed new machineries to deliver customized solutions with excellent quality norms. Rapidly growing India and developing infrastructure offers huge opportunity to us for strengthening the brand Ozone and consolidate the product portfolio. Considering this fact, we are strengthening our Sales and Marketing team to ensure our presence with better services to our customers in all parts of the world. We have a robust marketing team in place which ensures every possible support to sales and is working strategically to enhance the product and brand visibility in the market across India. All these efforts are planned and executed keeping in view our vision of reaching every household of progressive India. Every right step will prove a milestone in achieving this ambitious vision which requires very focused & strategic move.

Ozone Plus door closing technology

What is the company’s current market share and target for the coming years?

More than 50% of Indian Hardware market is occupied by unorganized players. Hence it is very difficult to ascertain market share of a well-established brand too. Market share of any brand, varies as per product category also, like, in one product category a brand could be leading and in the other it may be just ensuring its presence. We have always been regarded by the industry players for leading the market with our futuristic vision in providing architectural hardware products that ensure utmost safety, security and convenience to customers. We will continue with our efforts to justify our position even in the future and looking forward to growth higher than industry growth.

MGS Architecture November 2012


Dozco: IMME is the Largest Event for M...

"We, at DOZCO consider IMME as a respectable platform and a dedicated fair for mining sector in the country. As in previous editions, this time also we would display our main mining equipment like Bull Dozer, Wheel Loaders, Tire Handlers, Rock Breakers and OEM after market spare parts at the show and are expecting large numbers of visitors. IMME is helpful for sharing the information with the customers about our new and complete range of products with after sales and service facilities. The most important tool is that it helps in sharing the working information of our products in the Indian market," says Mr. N.G. Bangur, Director, DOZCO in an interview with Maria R.

Could you please give us an overview of Dozco progression and its important business areas serving the mining & construction industry?
The venture started in 1983 as a trading concern dealing in General Engineering items with a focus on Mining Machinery Spare Parts by the determined Bangur Brothers at Dhanbad followed by an establishment at Bilaspur, & places with high concentration of mines, grew momentously within three decades in both shape & size. Currently, DOZCO is the biggest importer of spare parts in the country and covering the major market share.

In the course of three decades, DOZCO grew with its branches and warehouses at strategically located places, and have now 19 branch offices with a work force of 600+ people across the country and still continuing. It also has unique training centers for Sales and Service Engineers in Dhanbad and Visakhapatnam. Spare parts business being the forte of the company, it has also entered into the Equipment business in 2003.

DOZCO has made its presence very effectively in Coal and Iron Ore belts, Cement plants, Zinc and Marble mines, and few others in the mining sector. Whereas in the construction industry our essential business areas are, road and irrigation projects, land development and real estate.

How do you see the emerging market demand trend in the mining & construction equipment sector? What would be the focus of your company's participation at International Mining and Machinery Exhibition (IMME) India's largest trade fair dedicated to the mining industry to be held in Kolkata in December, this year?
From DOZCO perspective, mining sector has an excellent potential to grow in the emerging market of India in comparison to the construction industry. For example, there is huge deficit in demand and supply of Coal. The demand of Coal will be almost 2 Billion Tons by 2020, and presently we produce just 500 Million Tons.Likewise, we expect good growth in the mining of other Minerals too, which may ultimately lead to the good growth in the Equipment business and after market spare parts.

However, in the current market scenario the delays in the new upcoming and running projects caused due to the financial crunch and some government policies are not encouraging. Though, few government companies are still going on as per their schedule and continuing the procurement process.

DOZCO consider IMME as a respectable platform and a dedicated fair for Mining sector in the country. We will keep focussing on the Mining segment with our main mining equipment like, Bull Dozer, Wheel Loaders, Tire Handlers, Rock Breakers and OEM after market spare parts, which are already proven with the excellent performance in different subsidiaries of Coal India.

What will be the products or services to be launched or displayed?
DOZCO products range will consist of mining equipment and spare parts like, KAWASAKI Wheel Loader (224 to 720 HP), YANMAR Excavator (19.2 to 73.5 HP), SHANTUI Bull Dozers (130 to 320 HP), MANITOU Tyre Handler (121 to 175 HP), GEHL Skid Steer Loader (24 to 99 HP), EDT DIPL Rock Breaker (0.3 to 4 Ton Operating wt.), Indeco Rock Breaker (0.16 to 11.5 Ton Operating wt.), Under Carriage, GET's and few others.

Products at IMME

Do you think that participation at IMME would help in promoting company's marketing objectives and vivificate a new dimension to its business areas?
IMME being the dedicated largest fair for Mining in India will always be beneficial up to some extend. DOZCO are expecting large numbers of visitors from the Mining segment and consider it as a good common platform for all the customers from different part of the country.

From marketing point of view, IMME is helpful for sharing the information with the customers about our new and complete range of products with after sales and service facilities. The most important tool is it helps in sharing the working information of our products in the Indian market.

A word about Dozco world-class service solutions and marketing network.
DOZCO believes in quality product at competitive cost, which ultimately leads to customer satisfaction. Therefore, in order to reduce the equipment downtime DOZCO has made its presence in 19 different locations in country with tremendous after sales and world-class service support.

DOZCO will keep focussing on the same, as we believe "Customers are our most valuable assets."

Currently, there is a big gap between supply and demand of construction & mining equipment; what are the initiatives at your end for the value added services the company is offering, to capture major market share?
Indeed, the gap is huge between the demand and supply and we hope that the government will take initiative steps, like new investments, which might help to bridge the gap.

DOZCO's approach to the Indian market is to launch innovative and environment-friendly products with low operating cost. We will keep encouraging our customers with an outstanding after sales and service support.

DOZCO has some future plans to enter into manufacturing during their 30th year of celebration.

To sum up, DOZCO's objective is that "Our clients make money out of our products and services" and building sincere and friendly relationship with our clients.

Lack of trained machine operators is a matter of great concern today; how do you address this issue?
The losses occurred due to untrained operators are never accounted for, if we do so than the cost of running an institute to train these operator will be considerably low. Therefore, in our opinion an individual equipment manufacturer must run a workshop to train the operators and also by producing a user-friendly machines.

NBMCW November 2012


Remmers India–Specialist in Building ...

Amrendra Mishra
"Efficiency, durability and user-friendly applications make our products a very effective and extremely economic system of protection. All our products are certified as extremely effective, safe and ecologically harmless. Remmers' priority is to develop innovative solutions and make them available to users. We manage projects of all sizes ensuring realization, high quality standards and cost effective completion. Our claim to technology and quality leadership has been proven time and again," says Mr. Amrendra Mishra, Managing Director, Remmers India in an interview with Maria R.

Could you please start with a short background of Remmers Baustofftechnik GmbH, its global presence, and manufacturing facilities?
Remmers Group is a leading global building and construction chemicals company specializing in manufacturing state-of-the-art building and construction chemicals for complete building protection. Protecting a building from the basement to the roof, the company is proud to have more than 450 product systems which are based on technical expertise, innovation and R&D. Providing complete solutions for building protection, the company manages projects of all sizes ensuring rapid realization, high quality standards and cost-effective completion. The company has gained market leadership throughout Europe, and is now internationally based with many subsidiaries.

A word about Remmers presence in India. What is your overview of the development in construction chemicals market in the country, its size, its problems and its future prospects in view of increased focus on infrastructure development?
RIPL is a wholly owned subsidiary of Remmers AG. Remmers India was founded in 2008. With its corporate office in Gurgaon and warehousing facilities in Mumbai and Delhi, RIPL has a distribution network throughout the country, and is very active, with prime focus in North and West, where the company has executed many key projects. Construction Chemicals market will grow at a good pace in coming years due to numerous infrastructure projects spread all across the country. This includes power projects, transport networks, dams, irrigation projects, airports and sea harbors. Alongside, there is lot of commercial and residential developments. New developments and rehabilitation and repair of the aging structures, will keep to supporting the growth of the construction chemicals industry for a long time in future.

What are the important business areas served by Remmers India and its prominent products back up? As your parent company has over 450 products in its basket; are all these products available in the Indian market too?
Important business areas served by Remmers India are:
  • Waterproofing Buildings
  • Façade Protection/Repairs
  • Floor Coating Systems
  • Wood Preservation/Refinement
There are limited number of products which readily available in India but RIPL is able to handle all type of client requirements. RIPL can import products from Germany according to client's demand.

As the Indian market has only skin deep knowledge about the construction chemicals; how Remmers is disseminating information and promoting sound application practices to create proper awareness among the end users, as a service to the industry?
Remmers Building Protection
Remmers India has its own skilled staff to train people as we believe that most innovative technology and the most intelligent product systems are reliant on the people handling them. We cover this important aspect with a comprehensive technical and practical training programme. Firstly, this facility for expanding knowledge and continually keeping up-to-date, is designed and used for our employees, as this is the only way to keep them fully informed about the latest developments. Secondly, our training programmes are open to all of our trade and market partners. We are also promoting our products through offline marketing in various print media. We are actively participating in various events.

How important are protective coatings for buildings? Please elaborate on anti-carbonation coatings and unique wood coatings offered by Remmers.
Protective coatings for building are vital. It needs to be multi-functional and possess a variety of attributes to truly protect a concrete substrate. Today, protective coatings must be waterproof, possess a high resistance to wind driven rain, protect against chloride penetration, be carbonation resistant, allow water vapor diffusion (breathable), have a high UV resistance and have aesthetic value.

Anti carbonation coating is a type of protective coating which is formulated to confer long-term protective and decorative properties to concrete and masonry surfaces. Remmer's anti-carbonation coating is water-based, 100% pure acrylate coating which is plasticizer-free, having very high solid contents and is CO2 inhibiting and water repellent in nature. It is an environment-friendly green product which is non-yellowing and weather resistant and provides good adhesion to old and new fair faced concrete and also restored concrete.

Remmers' expertise and product performance in protective wood preservation and refurbishment are unequalled. All of our wood preservatives are certified as extremely effective, safe, ecologically harmless and VOC compliant, giving protection against UV rays, Moisture, Insects/termites, Fungus, Algae, Blue stain and enhancing the aesthetics by imparting a decorative effect to the wood.

What are the trends in façade and building restoration sector? Also tell us about the USP of your offerings in terms of sustainability, energy efficiency, environment- and user-friendly, and so forth.
Now a days, the importance of facades has increased as more people are showing interest in having an impressive and unique outer look of their building. Increasing awareness about energy saving and green building inspires many developers and architects to innovatively plan the facades to keep the building thermo-static, thereby reducing the green house effect and also restricting intensive use of AC. Many people now install solar panels on their roof or balcony as an alternative source of power for their house.

Remmers India
For cladding and facades, there are non-pores, scratch proof ultra-vitrified tiles available in the market. Architects who deal with ceramic tiles have come up with many innovative methods where it can be used for claddings. Rain screen assemblies and double-wall systems are becoming increasingly prevalent.

Remmers India offers complete range of façade cleaning products and protective coatings together with ‘state-of-the-art' rapid repair systems for durable concrete refurbishment and water repelling agents. Its façade protection systems include both mineral and silicone resin based coatings, advanced stone consolidating and strengthening solutions as well as unique stone restoration mortars.

What is company's focus on research and development, quality systems placed and training of applicators in the usage and application of range of products manufactured?
Remmers main focus is their customer needs so with many years of research, we have developed a complete range of products that are unrivalled. Efficiency, durability and user-friendly application make our products a very effective and extremely economic system of protection. All our products are certified as extremely effective, safe and ecologically harmless. Remmers' priority is to develop innovative solutions and make them available to users. Our claim to technology and quality leadership has been proven time and again.

Please tell us about Remmers network of dealers, distributors, after sales services support system to render its clients a comprehensive service?
Remmers provides complete product systems at one source, from basement to roof. The company has gained market leadership throughout Europe, and is now internationally based with many subsidiaries viz. in the Netherlands, Belgium, U.K., France, Poland, Russia, Hungary, Czech Republic, the former Soviet States, the Baltic States, Singapore, India, and others.

Remmers India, has a distribution network throughout the country and has been very active, with prime focus in North and West, where the company has executed many key projects. The company manages projects of all sizes ensuring rapid realization, high quality standards and cost-effective completion.

Is it possible to provide insight of one or two success stories of application of Remmers products on important Indian projects undertaken that have contributed towards fulfillment of customer's needs and expectations?
Rajiv Gandhi (Bandra-Worli) Sea Link Project has emerged as one of the most unique bridge designs and is a landmark structure in the commercial & entertainment capital of India. The Sea Link is a big relief for the common man of Mumbai who had to spend around an hour daily to go either side by crossing the mahim causeway which was the only link connecting western suburbs to island city of Mumbai. This initiative has caused considerable saving in travel time due to increased speed and reduced delays at intersections at existing roads. The ease in driving has reduced mental tension and overall improvement in the quality of life of the people of Mumbai.

Ambedkar Park one of its kind and world's first memorial dedicated to the glory of dalit leaders stands as a symbol for Dalit empowerment and dignity. It's a scenic beauty of its own kind which provides happy and peaceful feeling to people in this busy life.

NBMCW November 2012


The Sixth Element: Responsibility as a ...

Bimlendra Jha
Mr. Bimlendra Jha, Vice President (Long Products) - Tata Steel, explains why an Initiative like 'RAISE' is imperative in the current building scenario.

What is 'RAISE'? Why is there a need for an Initiative like 'RAISE'? How is it different from other design competitions?
'RAISE' stands for Responsible Architectural Initiatives and Structural Engineering, and is an Initiative by TATA TISCON in the construction sector. There is a trust that the 'TATA TISCON' name brings and we want to take that trust forward by bringing innovative, economic, buildable solutions for our country.

As the construction industry grows rapidly in India, profitability is taking the upper hand over responsibility. Responsibility should ideally be the sixth design element which designers have to keep in mind while designing. Quality and integrity tend to suffer as a result of increase in demand. At TATA TISCON, our focus is on responsibility at affordable cost.

This initiative has two objectives. First is to encourage creation of designs more suitable to Indian conditions with appropriate choice of material and design elements while keeping the overall cost structure affordable. Second, RAISE aims to spread awareness and education about responsible architecture and structural engineering. It brings Architects and Structural Engineers on a common platform to deliver overall value while bringing in new design concepts to enhance flexibility, beauty, functionality, energy saving etc.

There are specific elements of the competition that focus on innovation in the design concepts to promote flexibility, modularity to help the customers utilize structures over a long span of time with their changing needs.

The 'RAISE' competition was initiated last year. How has your experience of the first cycle been so far?
The response to RAISE in the first cycle was overwhelming. The first cycle of the RAISE Awards was focussed on "responsible" buildings built in the last five years. The competition was launched in 10 cities namely, Delhi NCR, Pune, Ahmedabad, Hyderabad, Lucknow, Coimbatore, Kolkata, Guwahati, Jaipur and Patna. We received 750 registrations from many architecture & structural engineering firms. The quality of entries was such that the jury found it extremely difficult to shortlist and select the winners. It was heartening to see the response from the building construction industry and even better to realise that people have been building responsibly but have not got due recognition for their work. The program culminated with the Award Ceremony and Panel discussion at Kolkata in July next year where eminent personalities from the Architectural and Structural Engineering world and dignitaries from industry bodies such as INSDAG participated & welcomed this Initiative from TATA Steel.

What is 'India Homes – 2020'? How is it different from the first round of the 'RAISE' Initiative?
This is an all-India, open, design-build competition for practising engineers and architects. The theme is "Flexible Homes for the future." The house was chosen as the primary design unit because in India, a house symbolizes a lifetime of ambition, so all of us who have been given the opportunity to build, need to do it consciously and responsibly. And, it has to maintain its relevance through the constantly changing circumstances that the future brings. This competition is unique because it asks for designers and engineers to envisage the needs of the future and then gives them an opportunity to try their theories out in real life. TATA TISCON intends to bring further relevance to this competition by actually building the winning entries in some real locations across India to test the feasibility of the designs. It's like a housing laboratory for the future. It's different from the first RAISE because that focused on built projects which exhibited responsibility in different ways; here the idea is to design with responsibility as a critical aspect of the design brief.

What are 'Flexible Homes'? Why was this chosen as the theme for the competition?
Individual home builders (IHB) build, typically, only once in life and need a house that suits them through the changing circumstances, without too great a cost in terms of time, money and resources. Initially, he may build it intending it for a couple to use only, and eventually, his family may extend and the space may prove inadequate for his needs then. So the idea of 'Flexible' Homes became interesting. Imagine having a house which can transform easily depending on the needs of the owner. RAISE: 'INDIA HOMES - 2020' is a competition that invites ideas that can make a conventional house a flexible one, without the flexibility being a strictly temporary solution. Through technology, engineering and innovation, we hope to see a huge number of professionals putting their mind to this idea and coming up with creative solutions.

TATA TISCON is looking forward to partnering the winning ideas by building these on real sites across India, showcasing responsibility towards the consumer.

NBMCW November 2012


TADANO in India

Koichi Tadano
Tadano Limited, the Japanese mobile cranes manufacturing major for rough terrain, all terrain, truck mounted and telescopic crawler cranes is a listed company. Set up Post World War II by TADANO family, it has today grown up to a $1.4 million player. Tadano's growth has been driven by the business strategies to grow both organically and inorganically through series of global acquisitions; the major one being through the takeover of Faun's all terrain manufacturing facility in Germany in 1990.The company is now speeding up the process of investment in the strategic markets in addition to the other existing facilities in Europe and USA. Tadano is looking to increase its overseas sales ratio among total turnover up to 80% in long term by increasing the sales from the emerging potential markets notably from India which being one of the prime markets to contribute to its growth. Mr. Koichi Tadano, President & CEO of Tadano Limited was recently in India to make a presentation on the company's business strategies in the country to its existing and other potential customers. P.P. Basistha had an opportunity to interact with the sixth generation family descendent to have an observation of the company's perception on the emerging global cranes market, business structure and its forthcoming business plan in India where the company is contriving for products localization in phases besides looking at the opportunity to promote its different variants and class of cranes primarily ATF series to expand its business in the country. Excerpts:

Having established your Indian operations, Tadano this year is a nodal sales and services subsidiary of your parent company in Japan. What is your business agenda for cranes market in India beyond sales and services?
Having established operations firmly, our present preliminary business agenda is to provide sales and service support to our products and then service support to our new equipment as well as our extended fleet of cranes working in India. We are thoroughly assessing the Indian job site requirements and newer construction metholodgies with the help of inputs being extended by our existing customers. Based on which we will produce custom built products suitable for the Indian construction sector by locally manufacturing high on quality and reliability, yet simple machines characterizing Tadano's engineering standards in due course of time. The product would be based on our '3 Cs' concept which means Creation, Contribution and Cooperation.

We will earnestly impart training to contractors on the operational features of the equipment in order to ensure optimum equipment uptime and return on investment.

I would like to mention here that rendering adequate service support is vital for us, which has been one of the prime reasons and we opted to part from our exclusive distribution collaboration with Telcon. With our independent entity now in India, we will surely be able to impart due focus on sales and service.

How do you perceive demand shaping up for all terrain(AT), rough terrain (RT) and truck mounted telescopic cranes, the core product line of Tadano, in the major markets of Europe, US, Middle East, Africa, Latin America, and Asia during 2012—13?
Currently, the overall situation of enquiries and order placement by customers are going strong and steady. As there has been shortage of big capacity cranes in the market, we have just released 400t all terrain cane, ATF400G-6. Despite the continuous decline in European market, we foresee demand to firm up in next 3-4 years, led by energy industry centered North American market whose demands are maintaining good prospect. At the same time, it is also possible that the competition will get tougher with the rising value of yen.

Forecasting the firm demand shaping up; what will your strategy be to tap the potential markets?
We have segmented the potential markets into two parts. The first one is the markets of Europe, US and Japan which we call core market. As these markets are cyclic in nature, we don't expect further growth. The second one is the markets of India, Brazil, China, Middle East, South East Asia and Latin America which we call strategic market. We expect sustained growth of demand for our products where we will make phase wise substantial investments.

Tadano India Pvt. Ltd.

Do you find the slowdown in demand in major markets that keeps reducing the delivery schedules in turn pulling down or at least keeps on checking the units prices of cranes in mid- and long-term across the tyre mounted class variants?
It is really difficult to forecast the emerging demand order for tyre mounted cranes and otherwise. Nonetheless, the pricing will be strongly determined by global factors. Demand of new units in Japan to help in project reconstruction on the backdrop of tsunami devastation is likely to be 1600 units during 2012 fiscal year (from April 2012 to March 2013) from 1200 units during previous years. Apart from the European and other cyclic markets, we do not foresee any sharp drops given their strong demand fundamentals and requirement for new, quality, reliable and safe products.

What are your important business areas and related corporate philosophy in terms of making inroads into the strategic markets, developing eco-friendly products, enhancing cost competitiveness and improvement in quality and services and globalizing your organization and its human resources?
Recently, we have sped up our investments in the strategic overseas market by establishing a new manufacturing facility in Brazil, a new sales unit in China, supplying OEM to a crane maker in Russia, and a new truck loader crane manufacturing facility in Thailand. We expect these investments to contribute to our company revenue soon. Based on emerging and complex market situations across the world which seems to have become the norm, we will keep carrying out total quality management and groom our people for addressing the future growth requirements.

A word about your parent company, its manufacturing facilities, their locations and products range being manufactured.

Our flagship facility in Japan manufactures, rough terrain cranes, aerial platforms and also certain capacity of all terrain cranes for the domestic markets and truck cranes for the international markets. Our TFG facility in Germany manufactures all type of terrain cranes. The American (TMC) facility makes telescopic crawler cranes, and China (BQ-Tadano) makes truck cranes.

Are the cranes manufactured keeping the standards of the individual markets in view?
All our cranes are manufactured considering the requirements of the markets. However, all our products on a macro level incorporate Tadano's engineering standards known as SQE (safety quality and efficiency) and TAS (Tadano Anzen Standards). The critical parts involving booms, hydraulics, turn tables and others are manufactured according to the aforementioned standards. Products in India will also be manufactured of same standards.

What is your overview of the cranes market in India both in short- and long-term? Which infrastructure segments you would like to address more proactively in order to establish your strong presence in the cranes market in the country?
Either in the short-or long-term, we are expecting demand of cranes, precisely in the higher capacity to become firm in India. We are sure that the customers in India will recognize the benefits of using our mobile cranes in an increasing way in their jobs.

Tadano Crane

As far as infrastructure segment is concerned in India, we are focusing on all segments but we are especially more interested in the energy sector, one of the key demand sectors of mobile cranes. Tadano cranes have been appreciated by global contractors in energy related projects for their higher reliability as compared to contemporary product offerings. This is as because the products have higher equipment uptime. I hope that the Indian customers will definitely be able to recognize the similar benefits being offered by our cranes thus enabling to us establish our presence in India.

A gradual trend is being observed by the Indian construction equipment market to move away from price sensitivity to value added products and services. But the process is still slow. How would you like to sensitize value addition attributes as important factors to mitigate price sensitivity aspects?
Currently, what we perceive that India is using the cheaper variants of mobile units identified as 'pick-n-carry cranes' which have restriction on productivity. We propose to place reliable products with higher equipment uptime backed by adequate service support, even for the upcoming EPC projects that is well likely to mitigate the price sensitivity aspects of our products.

Do you find rental costs for tyre mounted units (AT, RT and TM) to be low across the globe with more used units getting released in the market? What are your observations for the Indian market?
What I perceive is that rental costs to be stable in the global markets as because there is demand for equipment in Japan for reconstruction of the tsunami hit zones. Besides, there is demand in Middle East, South East Asia, for development of the energy sector. New regulations across the world on emission, quality and safety have become more significant. These facts are making the customers prefer new machines, which are likely to keep rental rates stable. The same is likely to be the case for Indian markets. Any way, we find that there are still demands in India for used equipment.

NBMCW November 2012


“Participation at IMME to Give a New ...

says Mr Dheeraj Panda, Head Marketing and Key Accounts of Sales, Hyundai Construction Equipment India

Dheeraj Panda
What would be the focus of your company's participation at IMME India's largest trade fair dedicated to the mining industry to be held in Kolkata in December, this year?
IMME undoubtedly being the largest trade fair of the mining industry in India and US. as the partner country, the exposure and the opportunities will be bigger this year providing an excellent platform for exhibitors, buyers and delegates who share a common outlook towards, joint venture, technology transfers and strategic business alliances. Our major product focus being on excavators from 30T and above category, we will also be concentrating on developing potential customers database through Hyundai spirit of creative wisdom, unwavering drive and customer delight.

What will be the products or services to be launched or displayed?
We're majorly concentrating on excavators ranging from 30T to 80T, apart from introducing our technologically advanced 9 series excavators in 14T and 22T category as well as the cost effective and value for money wheel loaders in 3T and 5T category this year. Other products that will be displayed are a wide range of excavator parts as well as buckets.

Do you think that participating at IMME would help in promoting company's marketing objectives and vivificate a new dimension to its business areas?
Absolutely! With India's mining segment bourgeoning and the market diversifying, participating in IMME will definitely help give a new dimension to our business.

With over 500 participants, IMME will provide us a great opportunity to showcase our products and services among the targeted audience and to satiate them with our technologically advanced value for money machines along with our excellent after sales support. All this in turn will help us move towards our marketing objective of selling 2700 units and increasing our market share of 17% by the end of this year.

Hyundai Construction Equipment
An overview about your company progression and its important business areas serving the mining & construction industry.
Hyundai started with an initial investment of Rs.300 crores manufacturing excavators. Over the time with increase in products demand and market needs, another Rs.100 crore was invested on expansion of production lines and on CKD warehousing. The investments are yielding good returns and it is visible through Hyundai's growing market share. Hyundai started with less than 5 percent market share in the excavator industry in 2007 and today it enjoys around 17%.

With the amplifying mining segment and increasing customer demand, we felt that it was the need of hour when we introduced excavators ranging from 30T to 80T considering the tremendous market potential and growth. We have recently introduced by far the most advanced excavator in Indian excavators industry with the launch of 9 series. These excavators further enhance fuel efficiency and productivity as they are calibrated with industry first features.

NBMCW November 2012


Outlook for bc India is Good

Thomas Loeffler

“The preparations for bC India 2013 are going well. The Bauma Conexpo Show-bC India which will be held from 8 to 11 February 2011 at the Bandra Kurla Complex in Mumbai, has exceeded all expectations. The exhibition space has been extended to a total of around 150,000 square meters. All in all, over 40,000 visitors will attend the show and 700 exhibitors will showcase their latest products and innovations with regards to construction equipment, mining machinery, building material machinery, construction vehicles and spare parts. The event is a joint venture between Messe München International (MMI) and the Association of Equipment Manufacturers (AEM),” says Mr. Thomas Loffler, CEO, bC India Expo, in an interview with S. K. Khanna.

How are the preparations for the second edition of bC India going on?

The planning for bC India 2013 are going well. With regards to all operational issues, we gathered a lot of experiences through the first event of bC India 2011 which helped us a lot for the upcoming event. As far as marketing issues are concerned, we did an extensive visitor’s survey during bC India 2011 wherein the results helped us tremendously to focus on the right marketing channels and to achieve our goal to attract more visitors from especially the north of India and neighboring countries. It looks very promising.

Please generalize its details in terms of space allocation, visitors expected and particularize details in terms of participation profile of leading overseas and domestic CE companies participating in the event. Will there be Country’s pavilions to make it a truly International show?

The Bauma Conexpo Show– bC India – held 8-11 February, 2011 at the Bandra Kurla Complex in Mumbai, exceeded all expectations: 508 exhibitors from 36 countries and 24,823 visitors from 71 countries attended the first edition of the International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles. The event is a joint venture between Messe München International (MMI) and the Association of Equipment Manufacturers (AEM).

This result shows clearly that our decision to launch bC India just came at the right time at the right place. Furthermore, the number of exhibitors as well as the feedback from all participants evidence impressively that bC India truly is a new dimension for the construction industry. Ninety seven percent of the visitors rated bC India as good to excellent according to a survey conducted during bC India 2011. Ninety nine percent of the visitors said that they would come back to visit bC India 2013. Regarding to the exhibitors, 91% rated bC India as good to excellent which is an outstanding result.

bC India 2013 will take place from 5 to 8 February, 2013 at the Bandra Kurla Complex in Mumbai. Responding to very strong demand from exhibitors, the exhibition space for bC India 2013 has been extended to a total of around 150,000 square meters. All in all, more than 700 exhibitors will showcase their latest products and innovations with regards to construction equipment, mining machinery, building materials machinery, construction vehicles and spare parts. Around 40,000 trade visitors from India and abroad are expected. We are again offering an online registration for bC India visitors. All who register online will receive their badge by e-mail free of charge whereas those who do not register online, will have to queue up on-site and pay an entrance fee. With this concept, we guaranteed a top quality audience at bC India 2011 wherein 84% of the exhibitors rated the quality of bC India 2011 visitors as good to excellent – which we are very proud of. The online registration is already functional. Please visit our website

The international character of bC India will be underlined through national pavilions expected from China, France, Germany, Italy, Japan, Korea, Spain and UK all showcasing state-of-the-art technology produced in their countries.

Apart from showcasing developments in construction equipment, building material machineries, mining machines and construction vehicles; what other products are expected to get focus in bC India? What is its theme and tagline highlighting CE sector message.

The construction equipment, building materials machinery, mining machinery and construction vehicle segment will again be strongly represented at bC India 2013. Furthermore, we have received a lot of application forms from formwork and scaffolding companies. The growth within bC India of those companies give us the feeling that this segment has a high growth potential in India. Around 30 formwork and scaffolding companies have confirmed their participation until today and everyday more applications being received. Road Construction Equipment is another field which will be represented strongly during bC India 2013. This trend correlates with the need of road development in India. More than 20 exhibitors from that segment will be taking part at our show. Traditionally the component and service suppliers will also play an important role at bC India. Our tagline “Quality makes the difference” shall underline the quality level we are targeting for our show. This refers to the service level we are offering to our exhibitors and visitors. It has become vital to have a well maintained and actual website. Furthermore, we want to highlight the quality of bC India visitors.

bcIndia 2011

What are the related events like CE conferences, buyers meet, and industry meets etc coinciding with the show?

bC India is not just a platform for global companies to showcase their innovations to the industry. We also offer our trade visitors and audience to participate in first class conferences and buyer forums that are held concurrently to the trade fair. There are conferences organized by the Builders Association of India (BAI), ASAPP media and the Indian Construction Equipment Manufacturers’ Association (iCEMA). iCEMA’s Conference for example, will deal with the topic “Infrastructure Development - Deliverables and Imperatives.” More details on the conference programme can be found on

For a mega event like bC India Expo, support of local agencies to beef up security arrangements, smooth regulation of traffic flow, work out effective transportation logistics,accommodation reservations etc are very essential for the success of the event. How bC India is garnering support from the local agencies to ensure safety of the participants and visitors?

The support from the local government for bC India 2013 is very strong. We have a good relation to the respective governmental bodies and could raise the awareness of the importance of such a mega show for the city of Mumbai and the state of Maharashtra. You can imagine the economic impact for the city and state because of all exhibitors and visitors who come from more than 71 countries. Exhibitors need local craftsmen and service providers for their show participation, they and the visitors stay in hotels in the city, eat in Mumbai’s restaurants and go shopping. Furthermore, the tax income of the government through exhibitors and visitors are an important factor for the city and state. The local government understood those effects very well and supports us which is highly appreciated by us.

What is your overview of projection of CE demand and supply in the next 1-2 years, given the fact that CE market is in a slow gear currently?

The construction equipment market will largely be driven by the planned development of infrastructure and the economic growth of the country according to the 12th Five Year Plan (April 2012-March 2017). The government has planned investments of nearly trillion on infrastructure which is the highest ever for any Five Year Plan. I am confident of having positive effects on the construction industry and eventually also on the construction equipment market. A lot of work is yet to be done with regards to infrastructure projects in India which primarily favors the future growth of the construction industry and construction equipment market.

While the economic situation and sales figures for construction equipment are declining in 2012, the research organization “Off-Highway Research” forecasts an increase of sales figures of earthmoving equipment of 16% in 2013, 9% in 2014, 11% in 2015 and 10% in 2016. The recent governmental announcement of further Highway and Port projects underline the positive development which is likely to happen in the coming years.

Despite the current challenges, Off-Highway Research is positive about the long-term prospects of the construction equipment market. It forecasts sales of construction equipment will reach 71,255 units in 2012, which are likely to rise to 114,165 units by the end of 2016.

How would bC India happening pep up the market sentiments for the benefit of participating companies?

India, as the world’s seventh largest country by area and second biggest by population, is one of the most dynamically growing, but has largely untapped construction equipment markets. In the recent years, the country has witnessed massive investment in the construction industry from both the public and private sector.

The consequence of governmental investment in infrastructure development for large and fast track projects and the requirements to realize these projects will be an increased demand for specialized construction equipment. The variety of latest technologies which are going to be showcased at bC India 2013, will give visitors the opportunity to compare equipment from Indian and International manufacturers in order to meet the requirements for these kinds of projects.

The launch show in 2011 did an impressive job of putting this quality standard to the test. bC India provides the construction industry with a professional platform for networking, investment and the exchange of ideas and information. In 2013, bC India will again be highlighting themes which will shape the future of building, and which are of outstanding importance for all segments of the construction industry.

The exhibition market in India is growing very fast but is handicapped due to deficit in exhibition infrastructure facilities available in other international business hubs like Delhi, Hyderabad and Chennai etc. It would augur well for the growth of exhibition business in the country; if international agencies like MMI and AEM, the main organizers of bC India sensitize this need at policy makers end co-jointly with other governmental or non–governmental agencies. Is it not the right time for bC India to consider moving to some of other international hubs of the country?

I fully agree with you on the fact that not only Mumbai needs state-of-the-art exhibition centers but also the cities of India. There are hardly any centers which can accommodate shows like bC India. This is why our shareholders under the umbrella of UFI, the world association of exhibition organizers is already in touch with the central and the local governments in order to raise the awareness of the importance of international standard state-of-the-art exhibition centers in this country. The economic impact of such exhibition centers for the region is huge as explained in one of the other questions. Just to give you some figures: According to AUMA, the leading association of the German trade fair industry, trade fairs boost the annual output of the German economy by 23.5 billion Euros and employ 226,000 full-time jobs – impressive figures according to me. Considering the growth potential of the construction industry due to the need of infrastructure development in India, we are sure that bC India will grow further. In case if our current venue hence becomes too small, then of course we will have to consider other options. We are already working on this and will keep you informed.

bcIndia 2011

NBMCW November 2012


BAU 2013: Housefull - Much before the S...

Reports Maria R.

Mirko Arend
BAU 2013, the world’s leading trade fair for architecture, materials, and systems which is going to take place from January 14 to 19, 2013 at Messe München exhibition center, Munich, Germany– has once again broken all its record by registering over 2,000 exhibitors from more than 40 countries and approximately 240,000 visitors from all over the world much before the show. Demand for booth space at BAU has been very strong for many years and this time also the organizers have a long waiting list, said Mr. Mirko Arend, Head of project Group, BAU, Messe Munchen GmbH who was on visit to New Delhi recently for promoting the show in India.

visitors at BAU

Briefing about BAU he said that the show would sprawl over 180,000 square meters of indoor and 3,500 square meters of outdoors exhibition space and display architectural solutions, materials and systems for commercial and residential construction and for interior fit-out, for both new-build and renovation and modernization purposes. He elaborated by saying that in every two years this event brings together market leaders from the sector to participate in a unique international display of competence spanning all the construction trades. This is also the world's largest trade fair for architects and construction engineers.

He informed that there is no other event in the world at which this visitor group is represented in such numbers and so prominently. In 2011, the event was attended by over 50,000 visitors from architecture and planning firms. In six years, we have doubled the proportion of planners among the visitors to BAU. A breakdown of the visitor structure is as below:

Hall Impression
About the important participating countries he said that Germany is the No. 1 exhibiting country at BAU with already 1,224 confirmed applications being received. The countries outside Germany that are most strongly represented on the exhibitor side are traditionally Austria, Italy and Switzerland. The only non-European country that now has a firm place in the Top Ten is China. And what is most noticeable is that there are still many exhibitors from countries that are in the headlines recently because of the euro crisis like Spain, Greece and also Portugal. Overall, the proportion of international exhibitors is at 28%.

Speaking about the key themes Mr. Mirko said that the building industry recognizes the role of BAU as an innovations engine. It gears its innovations and R&D work to the event cycle of BAU which ensures that it covers the new themes that the industry is interested in. He informed that the construction engineers and project developers will explain and discuss all the key themes including Sustainability, Building for life, Energy 2.0, and Urban development in the 21st century from a variety of aspects. And at BAU, the themes will be illustrated with examples of products and projects.

Future Forum
Explaining these themes, he said, sustainability has now become a generic term for contemporary, and responsible building. Products and materials fulfilling sustainability criteria will be found at the booths of exhibitors throughout the show and sustainable building and planning is also the key theme of the events in the supporting program.

For Building for life theme he stated, the notion of building to suit all generations is gaining ground in Germany and Europe. It means designing and fitting out living space in such a way that there is a room for everyone, so that every occupant has a sense of well-being and security, whether he or she is young or old, large or small. BAU 2013 will include several events focused on this theme.

Enumerating other themes he revealed, in Europe, around 40% of the energy consumed goes on heating buildings. Energy efficiency has therefore been a major theme for years. At BAU, in lectures and special shows, we will be looking at how buildings and urban districts will be supplied with energy in the future and what technological innovations are associated with this.

Talking about urban development he said that already half of us live in cities. By 2050, 75% of what will then be a global population of around 9.3 billion people will live in urban areas. That will pose major challenges with regard to infrastructure, mobility, security and energy supply. At the show, we will therefore address the question of what life will be like in the city of the future.

Besides these, special and high-caliber forum such as ‘Urban Intelligence: Tomorrow Town ‘Intelligent Building for the Future of the City;’ Universal Design: Particular challenges for building components; Building for life: Cost-effective, flexible and convenient; Sustainable building products: Four components for improved transparency in decision-making etc are also being organized by BAU closely with its highly regarded partners and experts from all over the world.

In addition to these, the organizer has started world's biggest competition for the architects of tomorrow in search for energy-saving projects and concepts for the future. The best 12 entrants will be selected to do internships in the practices of star architects from around the world.

On new innovation and orientation system for this year, he stated that traditionally the space at BAU has been divided into categories according to product or material type, but for BAU 2013, this established system of organization is being overlaid with an additional orientation system. Now the exhibitors at BAU can be found under a specific theme heading. Aluminum and ceramic systems, for example, come under the theme of “facades,” suppliers of chemical building products are a part of the theme of “floor coverings.” These overarching themes will help our visitors to find their way around the very extensive range on display at the fair. They can see at a glance from the symbols in which halls products are displayed that are used primarily on facades, for example. The exhibits at the fair are organized according to building material and also product and theme areas.

On promoting BAU in India, he said that India is a potential market for these products and services due to its focus on infrastructure development and green construction. Hence, we are pitching high to promote BAU message in the country so that industries in India can find many new developments in architecture, materials systems, green building products, and materials options.

He further said that India is a big market with deep interest to avail the emerging opportunities, so we are sure to see big visitorship from the country in future with the association of organizations like BAI.

On being asked for organizing BUA like event in India he said that they have vision to organize this type of exhibition which is focused on sustainable architecture and building material as the green building construction market is very huge in the country and we see good prospect.

In his concluding remarks, Mr. Arend said that there are many reasons why one should attend this exhibition as for example here one can find unique presence of market leaders and brands, and all the key trades, products, materials – in one location. Besides, one can find innovations from manufacturers on a two-year cycle at BAU along with the Future of Building in forums and special shows, Dialog among all those involved in designing, building and planning as it’s world’s largest trade fair for architects and engineers. Last but not the least because of magnet Munich also as it is a world-class city with a warm welcome.

NBMCW October 2012


Luxury Life–style

Anuj Goel
"The USP of KDP Infrastructure is ultra modern luxury apartments with maximum greenery and luxury facilities," is the proud declaration of Mr. Anuj Goel, Executive Director, KDP Infrastructure Pvt. Ltd to Varsha Trehan.

Kindly tell us about the core business profile of KDP Infrastructure. What is the current size of the company?

KDP Infrastructure is into real estate business specializing majorly in high end residential projects. Its debut project “KDP Grand Savanna” has 1158 flats of 2/3 BHK ready to move-in options. Another project “KDP Ethos” is all set to take off in a couple of months. Ethos will have 432 flats of 2/3 BHK options with ultra modern facilities.

What is the USP of a project by KDP Infrastructure?

The USP of KDP Infrastructure is ultra modern luxury apartments with maximum greenery and luxury facilities. Of the 12.5 acres of Grand Savanna, 80% is open area with beautiful landscapes in the most prominent location at Rajnagar Extn. Ghaziabad. Apart from this, the project offers a host of modern facilities matching with that of a world class living standard.

What are the important projects taken up by your company?

KDP has initially launched and completed Greater Noida Shopping Plaza. Current projects are KDP Grand Savanna & Ethose at Rajnagar Extn.

The definition of Affordable Housing varies considerably. According to you what kind of houses come under this category in Tier II and Tier III cities?

Definition of Affordable Housing varies according to the status of cities. In cosmopolitan & Tier II cities, the number of middle income groups is supposed to be larger whereas in Tier III cities, the number shrinks considerably. In II and III Tier cities, the investors look for more space and affordability. Since the land cost is comparatively low in these segments compared to metro cities, the builders focus mostly II/III BHK options at lower costs, which can fetch end users and investors.

Business Houses and developers are turning their efforts to locate themselves in Tier II and III cities. What is encouraging this trend and what are the benefits expected to these parties?

Builders have already entered into suburban areas where low cost land is available and with the multi facility concept gaining popularity, this segment is getting widened day by day.

Grand Savanna
What are the challenges of project development and marketing in cities like Noida and Ghaziabad?

In Noida & Ghaziabad, customers look for mainly easy connectivity with Delhi and other important locations. As traffic is growing day by day, marketing these properties is a bigger challenge for builders. Availability of amenities like water, electricity and phone/net connectivity are areas of concerns while selecting areas for development. Steep hike of land cost is also a major concern.

What are the new areas that you are planning to expand into?

Currently, KDP is focusing on Rajnagar Extn Ghaziabad. It has ambitious growth plans for future to expand its activities in Northern part of the country.

NBMCW October 2012


Adherence to Commitment: Vascon Enginee...

Santosh Sundararajan
Mr. Santosh Sundararajan, CEO, Vascon Engineers, says "Within the company the concept or culture is to try to over exceed the commitment given to a customer" in an interaction with Varsha Trehan.

The name Vascon Engineers is synonymous with timely deliveries of projects. What is the motivation behind achieving this? Please tell us about the recognitions the company has received for various projects.

The motivation to complete any project at the earliest possible is two-fold. The first one, as for anybody, is getting the best profitability. The more we delay the project, the more it costs us. We would be killing ourselves in terms of profitability, if we delay the project delivery.

The second factor for Vascon Engineers is a higher consideration than just profitability or cost cutting. Within the company, the concept or culture is to try to exceed the commitment given to a customer. This is the underlying principle—adherence to commitment, whether it is quality, timelines or other interactions, as laid down by Mr Vasudevan, Managing Director, from the very beginning.

You could say we are ‘mandated’ to keep our commitments and deliver as long as the client keeps to their end of the agreement, in terms of payments and other considerations.

The company’s efforts have been recognized by, among others Construction Week Awards 2011 for Ruby Mills under Tower Project of the Year Category; One Earth Suzlon was awarded the Platinum LEED NC rating at Washington DC on April 29, 2010; BAI Award and Nasik Real Estate Landmark Awards 2012 for our residential project “Vista” in Nashik for Best Building of the year in Residential Category.

Vascon Engineers
What is the current size of the company with industry’s sectors it covers and in which region?

We have a staff of about 800 people, which is excluding the support, labor and supervisory hands on sites etc. We had a turnover of Rs.1000 crore in 2010-11 and Rs.750 crore in FY 2011-12.

We executed a wide range of projects across most industry verticals and have also covered pharmaceutical, hospitality, residential, commercial and shopping malls.

In geographical spread, we are in the NCR region and Himachal Pradesh in the North India. In the South, we have our footprint in Chennai, Hyderabad, Madurai & Coimbatore. In Maharashtra, we are present in most of the major cities. Pune is of course, home base so we have a strong presence there.

Are there any niche segments that the company specializes in?

We have gained a lot of experience in the design and build business model. Taking this further, we are working on the advantage gained with our expertise in design. We are now sharing this expertise as a third party, something that is extremely rare in the market.

Recently, the Indian Prime Minister announced the easing of rules for transfer of government owned land to speed up infrastructure projects. What are your reactions to this move?

Good, definitely good! There is an immense need for infrastructure development, and any support from the government is always welcome, especially as the fiscal policies are not keeping up.

However, we have to wait and see if further moves also offer support. Besides land, there are several other issues that need to be cleared before infrastructure development reaches the required pace. The government has to be serious and show the will to ensure infrastructure development.

What are some major infrastructure projects executed by your company across India? Please highlight some of the challenges and special achievements faced during these project executions.

A high percentage of our projects are executed through the private sector. We do have some major government turnkey projects in our portfolio.

The Multilevel Carpark, at the Delhi International Airport, is the largest in Asia. It was a Rs.250 crore design and build project for the government through GMR. This was completed in 12 months, way ahead of the Commonwealth Games. The engineering, the massive calculations and the execution in a tight time frame was a great challenge as we had the complete responsibility for the same. Also we were working in Delhi, which was a place away from the home ground. The completion was a matter of great pride for all of us.

The construction of the Legislative Assembly complex in Chennai was also one of our large projects under the earlier government in the state. It is almost 40% completed, but is now put on hold over administrative issues.

We have completed two small ESIC hospital projects in Chennai and are working on a larger one in Mumbai. That is about half way through and is expected to be completed in about one year.

What are some initiatives that the real estate sector can include in its processes to support 1) the environment and 2) the local infrastructure? How does Vascon Engineers address these issues in its projects like Nature Springs, Talegaon for instance?

As a company, we have always included environment-friendly practices like water conservation and recycling much before these were considered for gaining ratings. We are already ISO: 14000 certified. Ratings of course help at the marketing stage, but it should be a part of any process as it is ethically right. The importance of conserving the environment should be given right at the construction stage itself. Construction utilizes several materials like wood, water and diesel etc and processes need to be worked out for optimal utility. This is more about CSR than the awards and other recognition.

As far as taxing local infrastructure goes, let me point out a major contribution of the real estate sector. It is the developers who go to the outskirts; call it no man’s land, if you will. Unlike foreign countries, where the government plans and develops infrastructure, in India we develop the infrastructure, complete our projects and then the government steps in. We deal with all the uncertainties like getting water and power for construction.

Take an area like Kalyani Nagar in Pune where we developed the Marigold complex when there was not much else development there. Today, it is one of the elite areas of the city. We take pride to say that we are strong force in pushing infrastructure development where we develop our projects, as the government is forced to keep pace.

The most recent launch of Nature Springs is another case in point. Located on the outskirts, this eco-friendly development is expected to be completed in 5-7 years. We gained from our experience in Kalyani Nagar and went ahead in this area.


Would you share your future plans for expansion and upcoming projects? Do these include setting up in any Tier II and Tier III cities or entering into the Affordable housing segment?

In terms of future plans, we already have a good amount in our order books. Our present projects like Nature Springs have to be completed and running on their own. We are already in Tier II cities like Coimbatore, Madurai, Nasik, Belgaum, Kolhapur, Thane and others.

In the affordable housing segment, we would work on a small scheme Nature’s Nest in Talegaon. Moving from the luxury and high end segment, we are taking this as a learning experience on a small scale before we consider expanding in that direction.

NBMCW October 2012


Raising The Bar, Engineering Flexibilit...

Er. Kamal Hadker expresses his views on what the future of housing design will require.

Kamal Hadker
With an illustrious career spanning decades, structural engineer Kamal Hadker needs no introduction. Throughout his practice, he has chosen to take up challenges of the future, of using technological advances in a country that was reluctant to try out new ideas. His experience has shown him that progress is made only by keeping an eye on the future. In conversation, he defines what he believes are the cornerstones of future housing.

In your experience, what have been the major changes in the scenario of house building? Like, modes of construction, materials used and structural requirements of such building types?

Traditionally, load-bearing masonry was the main mode of construction, which took up a large amount of usable space. With the advent of RCC, usable space increased through framed construction. Now, the new, aware consumer has greater expectations from their architects and engineers and construction technology has to rise to this challenge.

In the ‘60s, we were happy with simple power, water and drainage connections. However, over the past 50 years, we have witnessed significant changes in our requirements, and houses for the future will have to be designed to accept the new requirements.

Flexibility into Housing

What would you list as the three main challenges for houses in the near future?

Firstly, architects, structural and services engineers will have to think of incorporating modularity into their designs to make them easier to roll out, almost like factory production, to meet the demands of a future, where demands are growing faster than designs.

Another challenge is to meet the rapidly changing needs of clients by making designs flexible for the clients’ lifespan. Conventional ideas of homes were that they were built once and users adapted to them, in fact now, it’s the other way around. The houses have to flexibly mould to their changing requirements. Services like Solar Energy, recycling waste water, rain water harvesting will be the third biggest opportunity for building professionals for future home design.

How would you define flexibility? How can one design for the future home?

As I understand, designs with adequate flexibility should be able to undergo modifications demanded by the change in lifestyle of the occupiers. However, by being flexible, the structure should not look temporary in nature. If we want to talk about flexibility, we must define what we want to do in the future. One way is to draw up plans for what your needs will be 10 years later and then again, maybe 20 years later. If we overlap these plans, we will immediately come to know where the problems will arise. For these areas, solutions can be designed keeping in mind the future uses.

Engineering Flexibility into Housing

What are your comments on RAISE: INDIA HOMES - 2020, a design-build competition to find these future flexible housing ideas?

I’m very happy to know that the RAISE: INDIA HOMES - 2020 competition is inviting designers from all over the country to think about this flexibility aspect and encouraging them to not only submit designs but also giving the winners a chance to build them. I’m sure many good ideas will emerge from such a competition.

NBMCW October 2012


CASE Poised to Expand Its Products Offe...

Mr. D. V. Junnarkar
"CASE has consolidated top position in vibratory compactor and is also a market leader in loader backhoe segment in India. It is now poised to expand its product offering by introducing new products line to become a full liner in the construction equipment segment. The future of CASE – INDIA looks bright with a series of new models," says Mr. D. V. Junnarkar, Head-Sales and Marketing, CASE INDIA.

Slowdown in infrastructure projects in the last few months have derailed the infrastructure growth story; what are the new initiatives at your end to sustain these development?

Since India is facing a huge infrastructure deficit, the slowdown is not going to last for long. Tackling the emerging situation in the given circumstances, we have made extra efforts to support machines already working with the customers at various job sites to maximize their utilisation. Apart from this, we are working on strategies to further strengthen our network by launching of New Products to make the most out of the upcoming boom in the sector.

Due to ever increasing projects size and tight schedule contractors are demanding more productive and energy efficient equipment; what is the technological edge of your products and new launches on your agenda?

Case Construction Equipment is a global full-line construction equipment manufacturer enjoying unmatched heritage of leadership, innovation and reliability built over past 170 years by attaining global expertise and excellence. In India, the company has consolidated top position in vibratory compactor and is also a market leader in loader backhoe segment. It is now poised to expand its product offering by introducing new products line to become a full liner in the construction equipment segment.

Recent important initiatives at Government’s end are expected to bring in some positive results this year; how do you see the demand trends in 2013-14 for road construction equipment?

As the pace of projects delivery and their execution picks up, the demand for Road Construction equipment will also grow and we are fully geared up to cater to the emerging demand trend. In view of this, we have also launched Skid Steer Loaders recently and will announce the launches of other new products at the right time. The future of CASE – INDIA looks bright with a series of new models.


After market services, leasing, buyback, AMCs, equipment operational services are the emerging trends. How are you positioning yourself to meet these expectations?

Case India is committed to use the best technology and resources available in the global market in order to deliver product efficiency and reduce customer’s owning and operating costs. We already have a strong dealership network capable of offering value added services like, AMC, equipment operational services. In addition, we have a clear focus on providing efficient after sales services to prove our superior product value and win the satisfaction of our customers in the marketplace.

NBMCW October 2012


Constructing The I.C.E. Homes Way

ICE Homes

Aamir Ahmed
"The I.C.E. homes are a precision engineered structural system, designed to Indian Standards” says Mr. Aamir Ahmed, Director, Interior Craft.

What are the various product/service offerings of Interior Craft?
In terms of Services we offer customised Interior & Exterior designs in Staircases, Ceiling, Panelling, Railings, Gates and Canopies. We manufacture and install all the related products.

Our product portfolio includes Gates, Staircases, Railings, Panelling, Canopies, Ceilings & Flooring, in stainless steel, glass, wood and combinations thereof. We also offer Customised solutions in Stainless steel, Brass and other metals as per client requirements. These customised solutions are primarily machine products used for fastenings, anchorages, joints, connectors and the like.

From Architectural and Interior design solutions to engineered homes - what is the growth story of your company?
The company was established in 1980 as a specialist executing agency of interiors & furniture. Over the years we have grown to an organisation, offering total solutions for interior and exterior finishes and designs, with in house manufacturing facilities. We continue to provide the total services for Interiors including wood work, panelling, flooring and painting etc.

What is the concept of Interior Craft Engineered Homes (I.C.E. Homes)? Is this suitable for individual or small group customers? What is the target market these products are addressing?
The I.C.E. homes are a precision engineered structural system, designed to Indian Standards. The structural elements are fabricated in the factory and assembled on site. In short, these are pre fabricated houses that do not require conventional wet work at site. The walls and the ceiling are also created out of steel tubes and board; thus eliminating the need for brick work, concrete and plaster.

Duplex House

In its present configuration, it is suitable for individual simplex or duplex house. We have started off with designs for individual houses for upper middle income group. Designs are under development for row housing and multiple units for middle income group.

What are the design possibilities with your I.C.E. Homes product? What are the major structural elements that will be provided? What are the materials involved?
I.C.E. Homes can be designed to suit the client's requirements. The structural elements are columns, beams and purloins in hollow steel sections. The cladding to walls is with cement bonded fiber / particle boards. All materials conform to relevant IS/BIS specifications. The work in foundation up to the plinth level is to be provided by the client. The base Plates and anchors for fixing the columns are provided by us. All materials above the foundation level for the finished house are in our scope both for supply, erection and application.

Green Construction

"Affordable homes” are the hot topic of discussion across the housing construction sector in our country. How far do you see a concept like I.C.E. Homes gaining popularity in this market segment?
Not in present design and configuration. With modification to design and tweaking of specification, the concept can be extended to affordable houses. Since the product is standardised and construction period is short, it offers a good option provided the volumes are large and funding is arranged. However it needs detailed analysis and design to arrive at workable solutions.

What unique features of your products would attract someone focusing on eco-friendly or Green construction?
The I.C.E. Homes product falls well within the Eco Friendly Green Construction Concept. It does not use cement, bricks and sand in cladding, plaster and concrete in roof. There is no wet work at site, there by reducing the water consumption. The structural members are fabricated out of hollow section, reducing the material consumption. It is assembled at site using Industrial fasteners and no welding is carried out. It is energy efficient with low thermal transmission.

What are some other innovations or product lines you would like to introduce to our readers?
We specialise in high-end Gates, Railings, Canopies & Claddings in combinations of S.S, glass, aluminum and wood. We offer customised solutions for fabricated/machined products in different metals as desired by clients.

MGS Architecture September - October 2012


Kirby Looks Forward to Robust Growth

ITC Ltd.

D. Raju
“Kirby is the only PEB manufacturer in India that is capable of supplying a packaged solution for all building requirements maintaining international quality standards. The company has grown by more than 20% in the last two years and is expected to maintain similar growth rate over the next 3-4 years. It is confident of achieving its growth plans as the company being the market leader has a legacy of scaling the possibilities and horizons of PEB applications,” says Mr. D. Raju, Managing Director, Kirby India in an interview with Maria R.

How do you see the overall growth of PEB industry in the last few years in India? Do you think that it has matured as per the international markets?
PEB industry has recorded growth of more than 50% in the initial five years and then about 20% in the next three years. Though PEB concept has gained impetus in the Indian construction industry as one of the fastest growing segments and as a replacement for RCC structures, but it has got a long way to go to match to the international markets.

In the developed markets, PEB has already made inroads not only in the industrial segment but is also very popular for low rise structures (G+5) such as offices, hospitals, retail malls, housing, resorts, etc. Whereas in India, PEB is mostly used in industrial segment for their factories, warehouses, etc. and is yet to be ventured into other areas.

What is the market size of PEB today and growth it will see in the next two-three years? What do you think about the new areas where demand of PEB is now increasing?
The current market size of PEB is pegged at more than 500,000 MT per annum and is estimated to grow about 15% over the next three years. The estimates may vary on the future global market conditions which are currently volatile in nature due to ongoing European crisis, high inflation, high interest rates and various other reasons.

Some of the new application areas or avenues where demand for steel structures has increased or is going to increase in near future include Power Plants, Bridge Girders, Metro Stations, Airport Terminal Buildings, Commercial Buildings, etc. Kirby India has already ventured into many such unexplored territories like Power Plants, Bridge Girders and Shipyards and became the role model for other PEB players by making inroads into these areas and laying the foundation for similar type of projects in near future.

What has been the business performance of Kirby in the country during the last two years? Based on your strong fundamental—how do you look at the future of your company in the next 3-4 years witnessing the major impetus being given on infrastructure development in the country?
Kirby India has grown by more than 20% in the last two years and is expected to maintain similar growth rate over the next 3-4 years. The company is confident of achieving its growth forget as it being the market leader has a legacy of scaling the possibilities and horizons of PEB applications.


The government is planning to attract investments to the tune of $1 trillion during the 12th Five Year Plan from April 2012 to March 2017 across key infrastructure sectors. With such huge investments planned over the next five years, Kirby India sees this as a big opportunity due to the increased cost of capital and other economic reasons. Considering the various advantages like cost, time, quality etc., PEB has to be the natural choice for any suitable application in the infrastructure segment even if we consider only the time factor on ROI.

What are your products portfolios, areas of application, and important projects executed or in hand in India?
Over the years, Kirby India has evolved from a mere PEB manufacturer to a total solution provider to meet the ever increasing customer demands. Like a true leader, it has constantly tried to set new standards in the PEB industry. The company has demonstrated its capability to design and manufacture complex & heavy structures. The company in the past few years has executed mega projects in the Automobile, General Engineering, Infrastructure, Logistics, Shipyard and various other industry segments. Similarly, Kirby India has setup the production of Heavy Duty Industrial racking to complement its offering to the warehousing segment.

Additions of new products backed by its intense research and development activities gel well with its motto to create even better solutions for the Indian market, Kirby India has introduced leak proof Standing Seam Roofing system, named as KSS-600 in India. The company is the first PEB manufacturer in the country to achieve FM Global accreditation for its Standing Seam Roofing System (KSS 600).

Some of the prestigious projects the company has executed include Renault-Nissan car project at Chennai which is the world’s single largest PEB involving over 20,000 MT of steel and spread over an area of 300,000 sqm. Kirby India also has the distinction of having built the largest ship building facility at Pipavav in Gujarat, for M/s. Pipavav Shipyard Ltd., Steel Bridge Girder for Commonwealth Games 2010 at New Delhi which was awarded by Gammon India, Power Plant Structure (TG Building) for Madhucon Projects for their 300 MW thermal power plant near Nellore, AP and many more.

Apart from above mentioned customers, Kirby India also has the privilege of partnering most of the leading multinational and Indian corporates and industries by setting up their facilities spread across all industry segments and sectors. To name a few, Kirby has been associated with companies such as Kalyani Global, Bangalore Metro, Toshiba-JSW, MRF Ltd, Hindustan National Glass, SEL Manufacturing, Shimizu Corporation, Mahindra & Mahindra, Siemens Ltd, Tata Motors, Skoda, BMW, Apollo Tyres, Birla Tyres, Bridgestone, Swaraj Mazda, Nokia, Tata Steel, Reliance Industries, UNICEF, Suzlon Group, Pipavav Shipyard, Hansen Drives, L&T, Pratibha Group, JSW, JSPL, Pepsico India, Coca-Cola India, Ruchi Group, Kohler India, Delhi Metro, Bangalore Metro, Metro Cash & Carry, Hindustan Unilever, ITC Ltd, Sany Heavy, Thermax, Gammon India, Soma Enterprise, Shimizu Corporation, and many more.

Don’t you think that the industrial building customers have no sufficient awareness of PEB to use this as the optimum building technology for their applications and this is the reason they are being offered substandard buildings?
Awareness about PEB among the target respondents has increased tremendously over the last five years due to entry of more number of players and increasing shift towards PEB by many industrial building customers. Most optimized design with structural soundness and reliability, ontime delivery, faster completion, maintenance free, high quality products, top of the class customer service, large network of quality builders and continuous R&D with new aesthetics are some of the advantages of PEB offered by Kirby India. Apart from the functional requirements, we incorporate curved roof panels, wall claddings, flashings, aluco-bond panels or other such features to improve the aesthetics of the building. These in itself specifies that Kirby India’s every single customer is of utmost importance and all its personnel ensure that the customer is completely aware of the PEB before placing any order with the company.

Today, Kirby is the leading PEB manufacturer in India that is capable of supplying a packaged solution for all building requirements maintaining international quality standards. Almost all the big names in Indian corporate & multinational companies that have set up facilities in India have joined hands with Kirby in some way or the other. Its buildings have stood the test of time, time and again against all odds – manmade and natural.

What challenges the PEB manufacturers are facing today—initial cost, raw material, skilled labor etc? Nowadays, every sector has its own design and functional requirement and customers are quite demanding; how is your company tackling these issues/challenges considering the growing competition?

Some of the challenges faced by the industry are lack of new product development, architecturally and aesthetically designed buildings, volatile steel prices, cut throat competition due to entry of more than 25 players, etc. Also, currently there are no specific standards for PEB applications in India similar to AISC/MBMA codes which are followed in developed economies such as USA & Canada and other Western economies. As the industry is rapidly evolving, I am confident of bringing out a standard code in India too.

Kirby provides all the customers with designs as per their requirements which are aesthetic in nature, standard, flexible, detailed and are customized using the speed & accuracy of the PEB computerized design and engineering systems. All the buildings are designed according to AISC or IS or MBMA codes as per the end user’s requirements and are strictly in line with the standards followed in developed nations. The company uses specifically developed software packages for design and detailing of PEB structures, in addition to the standard packages. This proprietary software ensures that the designing & detailing activities are totally computerized and customers can get an accurate & speedy response.

What are the latest building codes, quality standards and software being used by your company while designing and manufacturing buildings?
MBMA (Metal Buildings Manufacturers Association) is a low rise building systems manual followed by the PEB industry worldwide for design and construction of metal buildings. Currently in India, most of the jobs are almost equally divided between Indian Standards and AISC/MBMA standards. Some of the most commonly used softwares for designing include STAADPRO, PACE II, SMARTEST, MATRIX, etc. as many consultants do not accept the in-house design package of the PEB manufacturer. Off late, MBS software which does the analysis and design both as per latest AISC/MBMA and IS 800:2007 standards gained prominence and has become the ideal package for designing among major PEB players.


With respect to drafting which provides the detailed drawings for production and construction, AUTOCAD, X-STEEL and BOCAD are the softwares used for detailing. Hence a combination of MBS for design and BOCAD for drafting is the most preferred package for integrated design and detailing.

What kind of support you are expecting from the government to have more conducive environment for the use of PEB as steel being a green building material?
Steel is the preferred material for all prefab structures. All metal buildings that we supply are in line to the green building standards. We use materials which are easily recyclable and do not use any harmful materials and steel forms a part of one of these environment-friendly materials as it is easily recyclable. These buildings also help in saving light due to reflection of natural sunlight through skylights used on the roof of the building thereby reducing the overall energy consumption. Effective usage of insulation material, louvers and other materials also help in making a PEB as a green building.

We are also initiating discussions with INSDAG and industry associations to bring green building guidelines for metal buildings. Kirby India is also a member of Indian Green Building Council (IGBC) and is always looking forward to be a part of green buildings and eco-friendly products.

Kirby has been the recipient of many awards for its works. What have been the technical attributes of the work relating to design and construction features on which company bestowed recognitions?
Kirby India has been a recipient of many awards over the last decade for introducing this technology and pioneering the same in India and exceeding the excellence in the PEB industry. In 2011, these were well recognized by the recognitions and accolades in various forums that the company received. Some of these include CNBC-TV18 Infrastructure Excellence Award 2011 as PEB Project of the Year for building World’s Single Largest Pre-engineered Steel Building of Renault-Nissan Automotive India Pvt Ltd in Chennai, Greentech Environment Award 2011, Greentech Safety Award 2011 and EPC World Awards 2011 for Outstanding Company in Pre-engineered Buildings.


Kirby’s steel buildings are customized to meet the unique demands of the customers right from designing a simple warehouse building to constructing a complex shipyard or factory building. The company’s huge capacities standing at 200,000 MT per annum, market share of approximately 35%, world class manufacturing and engineering facilities, vast experience for the last 12 years in India coupled with over 35 years of global experience, execution of various projects across diverse applications with more than 12,000 buildings in India spread over 18 million sqm of area and over 50,000 buildings globally, etc. are some of the main factors in Kirby India’s success.

MGS Architecture September - October 2012


Indian now Eyes uPVC Products

G. S. Rekhi
“We at SCL see Indians as very prudent buyers. When they weigh and see the benefits of uPVC against normal wood /aluminum doors and windows including its health benefits, they finally choose uPVC doors and windows as they know it is a good investment irrespective of price. Currently, this market in India is in its nascent stage but we see great potential in the coming years as people are getting more aware of the benefits of this product. We expect a growth rate of 30% in next two – three years,” says Capt. G. S. Rekhi, Director – Business Development, SCL in an interview with Maria R.

Please enlighten our readers about SCL group, its operations and products range.
Aluminum Doors
Shani Corporation Ltd. (SCL) managed by young professionals from the fields of Architecture, Construction, IT and Management. SCL offers top-quality uPVC products and services to all its valued customers while providing them with a vast array of Eco-friendly Windows, Architectural Windows, Architectural Consultancy and Turnkey interiors to meet the needs of all stylish, sophisticated and innovative requisites.

Currently, SCL is concentrating on its India operations and proceeding with its planned operation of opening franchises pan India.

SCL under its CORA brand of uPVC Performance Window has given Indian Architects & Builders a plethora of choices & innovations-in-design, never seen before in the Indian fenestration industry. Cora uPVC Performance Windows is a quality product of SCL Group. These windows are built tough to give you and your family enhanced protection. They are versatile in design and function and can be uniquely configured into large combinations for maximizing views and enhancing lifestyles.

India being a price sensitive market and reluctant to adopt new technology; how do you see uPVC market in India, in terms of the products understanding and its proper usage?
We at SCL, see Indians as very prudent buyers. When they weigh and see the benefits of uPVC against normal wood and aluminum windows including its health benefits, their choice is very clear of CORA uPVC performance windows as they know it is a good investment irrespective of price.

Currently, the uPVC market in India is in its nascent stage. We see great potential in India for Cora uPVC Performance Windows. At this initial stage, we see a limited no. of uPVC products being introduced in the market. This will change as more acceptability of uPVC is there.

What are the main advantages of uPVC over other traditional materials in terms of cost-effectiveness, aesthetics and green attributes?
Cora uPVC Performance Windows have the following benefits:
  • Eco-friendly, built with Eco-stabilizers
  • Excellent Weather Resistance
  • Requires Minimum Maintenance
  • Easy To Install
  • Highly Durable – No Rusting or Corrosion etc.
  • Sound & Dust Resistant
  • Built Tough for Enhances Security
  • Effective Insulator, Cuts Energy Costs
  • Termite Proof, and
  • Affordable
What are the major challenges in marketing these products in India?
Aluminum Windows
Challenges are very basic, yet they are big. Lack of public awareness, cost of product, constant comparison with aluminum and wood attribute to some of the major challenges.

What are the quality standards placed in the company and how these are competitively positioned?
Quality control is done by the profile manufacturers with surprise visits to installation site and factory to see if the quality objectives of the profile manufacturer are observed and met. This ensures best quality standards are maintained during fabrication and installation.

As the profile manufacturer also makes the hardware for their profiles the quality control is complete.

How is your organization educating or imparting knowledge to the architects/planners for the right usage/application of uPVC?
Our endeavor is to impart knowledge of the benefits of Cora uPVC Performance Windows to the public, Architects using printed media, electronic media including participation in shows like Delhi Build, ACE and ZAK.

What are various sales services being provided? Do you have your own installation team?
We provide complete services from helping in design cost effective Cora uPVC performance windows to selection of glass, site visit to check the openings, installation at site and quality control. All our windows come with a 10 year warranty on profile and one year on hardware.

After sales service is provided by our sales office in Noida.

What are SCL’s business prospects in the next two-three years, its future plans in terms of market expansion and new products launches?
In the next two – three years, the Indian uPVC market will mature noticeably as people will be more aware of the product. We at SCL, expect a growth rate of 30% during this period.

SCL is actively perusing market expansion by appointing dealers, distributors and franchises.

MGS Architecture September - October 2012


World-class PEB Solutions from Tata Blu...

Rohit Ranjan
"At TBBS, we assure our clients reliable, high quality, hassle free solutions to meet their business needs. Our construction practices significantly reduce safety risk, and we take pride in delivering solutions that match our commitments," says Mr. Rohit Ranjan, General Manager-Marketing, and Tata BlueScope Building Solutions.

How has the demand as well as supply grown in PEB industry in the last 5 years.
The PEB market in India is currently estimated close to Rs. 4,500 crores. It has been growing steadily @10-15% per annum, and likely to continue this pattern in the medium term. The long-term potential, however, is much higher, and whether or not the industry is able to leverage this depends on; (a) improvement in knowledge and skill sets across the PEB value chain, (b) increase in the rate at which customers appreciate the benefits of PEB's and adopt these over conventional construction approaches, and (c) steps taken by the government for stronger economic growth.

In view of the above, what are the new challenges, you think, the ind- ustry will face in the coming years.

The challenge for PEB manufacturers' lies in developing the flexibility in their products and services to align better with changing customer needs.Access to information from across the globe has significantly increased customer awareness. PEB manufacturers need to respond suitably by improving not just their own capability, but that of their supplier and builder partners as well.

Could you elaborate on benefits of your products vis-à-vis other players in the market?
Tata BlueScope Building Solutions currently offers PEB solutions under the premium world-class BUTLER® Building Systems, and contemporary ECOBUILD™ Building Systems brands to its customers. The 'FM Approved' MR-24® Standing Seam Roof System offered exclusively with BUTLER® Building Systems has been a preferred solution for several prestigious projects.

At Tata BlueScope Building Solutions we assure our clients reliable, high quality, hassle free solutions to meet their business needs. Our construction practices significantly reduce safety risk, and we take pride in delivering solutions that match our commitments.

How has your experience in global markets helped you address challenges faced in India?
The global reputation and experience of the Butler® Building Systems brand has significantly helped in establishing our presence in India. By the virtue of being a part of the global Butler® network, we have access to the latest advancements and innovations. This has helped in delivering solutions in line with the global brand values of Butler® Building Systems. At the same time, we have adapted our processes and systems to meet the specific requirements of our customers.

A word about your company.
Tata BlueScope Building Solutions (TBBS) is a division of Tata BlueScope Steel Limited, which is an equal joint-venture between Tata Steel and BlueScope Steel (Australia) in the field of coated steel, steel building solutions and related building products. The division supplies a range of Pre-engineered Building (PEB) solutions and takes single source responsibility for the design, manufacture, shipment and erection of world-class PEB solutions that can be used for applications in varied segments. It has manufacturing facilities in Pune, Chennai and Bhiwadi, four Regional Offices and a wide network of Sales Offices that offer best-in-class services and products.

The company maintains high standards in the area of Safety, Health and Environment; and has been certified by Underwriters Laboratory Inc. for ISO 9001:2008 as well as by M/s. UL MSS India for the ISO 14001:2004 & OHSAS 18001:2007 certifications.

NBMCW September 2012


CAPIOUS is More Focused on Delivering Q...

Kiran Pandya
"Our focus is always to deliver best quality products, backed by quick after sales support and service in any corner of the world. We believe in providing consistent quality products on agreed specifications and delivery on time. For us, offering value for money to our customers is an important factor. Due to our continuous effort to be closer to the customers, we have managed to keep our business volume intact in India and also doing good in overseas markets, even during this slowdown phase," says Chairman and Managing Director, CAPIOUS, Mr. Kiran Pandya, in a recent interaction with Maria R.

What is your market overview for construction equipment in general and notably road & Building construction equipment and machineries in the country? How do you see the impact of present slowdown in these markets?
Road and civil construction industry has always been rapidly going one in India as it is synonym for development of the country so as road and civil construction machineries and equipment industry. This industry always attracts good opportunities in terms of catering the demand of the industry. Though, recent global economic slowdown has adversely affected the equipment industry but it's a short-term phase, on mid and long-term, I am confident that the industry will grow at 18-20% annually.

What are the challenges construction equipment industry facing and what immediate and sustainable approach is required to create enabling business environment?
Global economic slowdown has created adverse situation for the construction equipment industry. There is low demand in the market for the last two quarters and it has to be dealt prudently. The government has to bring reforms to fast tract the infrastructure projects. Land acquisition, environmental clearances, and higher interest rates are the main cause of deterring infra growth, which needs to be given top priority. Highway ministry's recent step to award 4000 km roads on EPC is a welcome move and will certainly boost the sentiments of the industry.

As CAPIOUS has big export markets; how has the company been performing on business front for the last 2-3 years bracing with global strong economic headwinds to sustain its competitive edge in the domestic and overseas markets?
There is not much slowdown in the countries like Middle-East and Africa where we are exporting our products. Secondly, this slowdown phase in India and in our other markets has given us time to fine-tune our business strategies and products placement and making our products energy efficient. Due to our continuous effort to be closer to the customers, we have managed to keep our business volume unaffected in India and also doing good in overseas markets.

CAPIOUS sizeable business comes from exports; how is the company's export business developing and which is its biggest export destinations?
Enquiries are the best parameter to determine the market situation and nowadays flow of enquiries has shrunk, but we are trying to go deeper in to Middle-East, African and Latin American markets and are also planning to hit CIS countries in near future to keep our export market growth intact.

Would you please describe the CAPIOUS's dynamic growth from its humble beginning to present stature as a strong player in designing and manufacturing Road & Building Construction Equipment, Machineries & plants to our readers? What are company's important business areas?
CAPIOUS has realised his way back in 1996 and we are 16 years old company. From the beginning, our focus is to deliver the best quality products to our esteemed customers and let our satisfied customers fetch us more customers. CAPIOUS has always known to offer products of international standard to our domestic and international customers. We believe in providing consistent quality products on agreed specification and delivery on time. For us, offering value for money to our customers is an important factor.

A word about CAPIOUS manufacturing facilities, products range available at its stable and their technical attributes.
We own two state-of-art manufacturing units to spread over 50,000 sq.ft area to serve Domestic as well as Global Market. We have ISO 9001:2008 accredited design, manufacturing and quality control system. Our manufacturing units have got all modern manufacturing tools and tackle like EOT, sheering, bending cutting machines etc.

Asphalt Batch Mix Plant

Our products range includes: Asphalt Plant (Drum mix/Batch mix),Wet mix Macadam Plant, Bitumen sprayer, Asphalt Paver Finisher, concrete bathing and mixing plant, Chip spreader, Road Broomer, Kerb Paver etc.

India is a very price-sensitive market; do you have any idea to mitigate this sensitivity keeping products affordability and reliability intact?
I think every good product has its own price. We at CAPIOUS have practice of not compromising with quality to make the products cheap. We are in the industry of equipment which is highly capitalised in nature and every customer has thinking of buying it for long-term perspective. So buying cheaper product sometimes attracts more maintenance and post purchase expenses like less production than rated capacity, production loss, high fuel consumption etc. These things make the product more expensive which initially look cheaper. We provide consistent quality products on agreed specifications and always strive to make affordable and good quality products contrast to cheaper ones.

A word about company's inherent strength in engineering design, development of a sound distribution network and customized services solutions as per the felt needs of your clients.
Each machine atCAPIOUSis subjected to multiple quality checks during design and development, involving people from every department, to produce high quality machines that must deliver satisfactory performance.

Almost all parts are manufactured at the CAPIOUS works, enabling the company to provide its clients higher quality and after-sales-service.

What are the customers support service and products training being provided by the company to its dealers/distributors abroad?
We have never been known to compromise with the quality of our services. Our products are well backed up by after sales support and quick service in any corner of the world. The team of qualified engineers takes care of our valued customers/dealers and timely response. Thereby reducing downtime to minimal and achieving highest production efficiency.

Do you have any plan in terms of introduction of new product or reach?
Yes, we have recently forayed into manufacturing of asphalt batching plant which is widely accepted in the Indian and international market.

NBMCW September 2012


India an Integral Part of CEC's Global ...

Sunil Shinde
Mr. Sunil Shinde
CEO, Continental Engineering Corporation (CEC) India operation and the Managing Director, CEC International Corporation India Pvt Ltd
Coming on board as the new CEO, Continental Enginee- ring Corporation (CEC) India operation and the Managing Director, CEC International Corporation India Pvt Ltd, Mr. Sunil Shinde at the outset of this discussion made his business growth agenda to be pursued very clearly. "Sustainable Growth in specific segments "It is a growth-oriented business agenda focused on expansion of our business in the Indian infrastructure market, leveraging on our core technical competence to improve country's physical infrastructure. Since 2006, the company has been actively working with impor- tant government agencies on key infrastructure projects and has earned good credentials. Our aim is to become a leading India-based civil engineering construction company dedicated to contributing civil engineering projects that support infrastructure development in India. We have already made investment to have large inventory of modern and sophisticate equipments and machinery such as Tunnel Boring Machines readily available for deployment into infrastructure project stream. The company's long-term vision is to build a sustainable and growing operation in India," says Sunil Shinde in his interaction with S.K Khanna his very first interaction with any Construction Journal in the country.

Mr. Shinde is widely acknowledged leader of the construction industry in India. Prior to joining the new company, he has held important positions in country's leading construction companies, such as L&T-ECC Construction group, Hindustan Construction Company, Tata Realty and Infrastructure, and Welspun Projects Ltd, excelling all the way. His presence in the new company should augur well in promoting the business operations and usher a new work culture to take company's business to its next level of performance.

His induction into CEC India operation is part of CEC group's important strategic move in having a long-term investment in India. For CEC, India is an integral part of CEC global growth strategy.

CEC—Continental Engineering Corporation, a member of Continental Holdings , is Taiwan's most prominent contractor and developer engaged in construction and infrastructure development work. Over the years, it has built landmark structures, and factory installations, power plants, highways, tunnels, bridges and mass-transit systems not only in Taiwan but also across the world, including some in the US through its subsidiary company American Bridge. The group is keen to replicate the same developments in Indian infrastructure space through its Indian subsidiary.

Giving an overview of project work of Indian operation in India, Mr. Shinde said that the Indian operations commenced rendering technical support to projects in India in 2006. Its core technical competence is the area of tunnel construction, construction of bridges and viaducts and construction of roads and highways. The company employs multinational professionals with extensive experience in civil engineering imparting it a fundamental technical strength for providing world class construction solutions to its clients—Metro Rail companies and roads and highways construction agencies such as Delhi Metro Rail Corporation, Bangalore Metro Rail and NHAI.

While the scope of project work done for Delhi Metro phase II covered designing and construction of tunnels by Shield TBM, and construction of stations by cut and cover construction method, the work for phase III covers designing and construction of complicated tunnels and one underground station. The scope of work for Bangalore Metro was related to construction of twin tunnels, connecting four stations over a span of 2.5 km length for which three cross-passages were dug in to the tunnels and two 450 meters cut and cover tunnels connected the tunnels to viaducts. This project employed the first Hard Rock Slurry TBMs of their kind to be used in India.

Hyderabad Outer Ring Road Project
In the roads and highways construction space, the company was contracted by the NHAI on two important stretches of Hyderabad-Bangalore National Highway— NH-44. In both cases, the work involved construction of a new 2-lane highway parallel to the existing carriageway and construction of a new 2/4 lane roadway.

The other jobs related to construction of part of the 8 lane, access–controlled expressway – Hyderabad City Outer Ring Road, including construction of flyovers and two major bridges. The company was also involved in construction of 59.72 km— Rajasthan East-West Corridors.

All these projects were executed well on time, delivering quality work expected from a world-class construction company giving the company a further appetite for undertaking more such projects.

With initial euphoria waning out in the construction of roads and highways sector and a slowdown setting in, Mr. Shinde seemed to be very much concerned about it stating that at both fronts— construction of new roads and highway and its resultant business—there is a pressure which needs to be eased to facilitate the sector to regain its earlier momentum. There is much more to be constructed in roads and highways as these works add to the growth of economy with multiple spin off benefits. Creating an enabling equitable business milieu is the need of the hour to rehabilitate the sector for its future well being and growth so as to attract new players, domestic as well as those from the overseas. It therefore enjoins upon all the stakeholders to work for that in sharp contrast to earlier practices so that the sector gets a fresh kick start. CEC is well poised to be a part of this endeavor.

Mr. Shinde ended the discussion on an optimistic mode stating that CEC has now established itself as a serious player in underground MRTS works having capabilities to implement tough projects in different strata, fully committed to complete those with stringent HSE policies. It has earned reputation of being a fair partner. Though in recent past, Indian construction industry is going through rough weather due to various factors, the scenario will change in due course and overall growth forecast for India Infrastructure looks positive. If we take into consideration various figures of investment for next 4 years, even the moderate forecast is quite significant for a decent growth. It is quite certain that major investment will take place in power and transportation sectorsof our interest.

Elaborating it further he said, "we will be focusing on areas of our core competence and expand our activities in related fields gradually. With the announcement of MRTS projects in many of the cities and proposals for high speed corridors moving ahead, with the track record and credentials we have, achieving moderate growth should be possible. We would like to achieve sustainable growth by adopting collaborative approach with our partners, sub contractors, consultants as well as clients. We firmly believe that it will result into significant gains for the stakeholders if they share the risks and rewards. Having been associated with the 1st project in India where the Australian Alliance concept was adopted, I believe that the teams can outperform with such approach."

NBMCW September 2012


Tata Motors — Setting New Benchmarks ...

Mr. Vinod K Sahay
"Tata Motors has been in the Indian CV space for over 50 years now. Over this period, we have developed a very deep understanding of the Indian market. We have the widest portfolio of CVs to cater to the requirements of every kind of customer and a pan-India service and sales network. Given our scale, we are in the best position to efficiently integrate our products and services and deliver the maximum value to the customers at the lowest cost. We have been leading the transformation in this industry even before the entry of global players and have hence remained the first choice for our customers. Our objective is to continuously ensure that our production is aligned with demand. In the long-term context, we are bullish about the industry," says Mr. Vinod K Sahay, Head (Sales & Marketing) –M&HCV Trucks, Tata Motors, in an interview with S.A.Faridi & S.K.Khanna.

What is your overview of Commercial Vehicles (CV) market in the country for construction and mining applications? Do you think the present slowdown spell has subdued their market?
The major reason for the fall in demand, in the recent months, has been the slowdown in the economy. Manufacturing and mining – key demand drivers for the CV industry – contracted in March on a year-on year-basis. This trend has continued in April as well. End consumer demand has been depressed on account of high interest rates. The capital goods index, a key indicator of investments, contracted by 21% and 16% in March and April respectively. Due to lower economic activity, there is substantial drop in freight availability in major trucking centres which has led to lower utilisation of existing fleets and drop in freight rates resulting in further pressure on profitability of transporters.

Over and above this, increase in excise duty in the range of 2–5% across different categories of MHCVs has further affected sentiments. In April, the full impact of the ED increase has been passed on to customers which coupled with the state of the economy has depressed the demand.

Major demand drivers for MHCV trucks are construction, infrastructure development, manufacturing, movement of agri–goods, mining and export/import. Unless there is significant growth in these sectors, we expect the current trends to continue. A good monsoon will spur growth to an extent and provide some relief. However, a major stimulus would be required in infrastructure sector to see a sustained improvement in demand. Our objective is to continuously ensure that our production is aligned with demand. In the long-term context, we are bullish about the industry.

What are the challenges CV industry face and what is immediate attention that required to create enabling business environment?
For M&HCVs, amajor stimulus would be required in sectors like road construction and infrastructure projects, resumption of mining in critical markets like Bellary, Goa, Orissa and Jharkhand, etc to see a sustained improvement in demand. Interest rates also will need to come down. These trends need to be reversed in order to create a favorable business environment.

Prima Truck
From indigenous development of mini-trucks to the development of new technologically advanced range Prima trucks, the company has embarked on new benchmark in the vehicle industry. What sets apart this development from the competition point of view in trucks like Prima?
Tata Motors has been in the Indian CV space for over 50 years. Over this period, we have developed a very deep understanding of the Indian market. We have the widest portfolio of CVs to cater to the requirements of every kind of customer and a pan-India service and sales network. We are in the process of developing multiple new platforms in line with market requirements. We are continuously working to improve the performance and reliability of our products. Besides the products, we have also developed a host of innovative service offerings to delight our customers even further. Given our scale, we are in the best position to efficiently integrate our products and services and deliver the maximum value to the customers at the lowest cost.

We have been leading the transformation in this industry even before the entry of global players and have hence remained the first choice for our customers. TATA Prima is still the best Truck range available in India whichever way you look at it right from Cabin features, Power to weight ratio, Safety aspects, advance technology, quality and reliability and return on investment.

We will continue to be close to our customers, respond to their changing needs and are proactively taking steps to ensure that we remain the preferred brand to our customers. Tata Motors' range of Trucks have been the best in the KMPL, operating economics and TCO (Total Cost of Ownership) and the way we have planned our products strategy, we will continue to be the best even in future in spite of more players entering into the Indian industry. Over the past few years, many global CV majors have attempted to enter into the Indian market – they have failed to create an impact till now though.

Indian CV market is maturing towards ROI from initial investment mindset; what are the technological attributes and USP of Tata Prima?
The Tata Prima range, of which the Construck range is a part, comprises about 10 major variants of multi-axle trucks, tractor-trailers, tippers, mixers and special application vehicles. The first product, the Prima 4028 S tractor-trailer was launched in November 2009, and was followed by two 49-tonne tractor-trailers in the same financial year. The range has been jointly developed by Tata Motors and its two subsidiaries, Tata Daewoo Commercial Vehicle Company in South Korea and the Tata Motors European Technical Centre plc in the UK. The company has harnessed the best of inputs and technologies – in styling, engines, transmission, suspension, chassis frames, fabrication and dies — from partners based in countries like Italy, Germany, Sweden, the US, Japan and South Korea.

To ensure optimum vehicle usage, these vehicles are also equipped with a data logger that helps measure vehicle performance and driving practices along several parameters on a daily basis. The increased power ensures faster trips and higher profitability.

A HVAC cabin (heating, ventilation, and air conditioning), Pneumatic suspended driver seat, ergonomically designed instrument cluster improves driver efficiency, resulting in increased productivity and faster returns on investment.

For technologically advanced products, the prime need is of trained drivers; what are Tata Motors initiatives to impart training to the drivers?
India ranks highest in the world with 1.2 lakh road fatalities, occurring annually. There is also a huge shortage of trained drivers in the country. Starting 2010, National Skill Development Corporation (NSDC) has estimated a demand for over 50 lakh drivers, over a period of 10 years. Thus, Tata Motors has devised a two pronged strategy, addressing the issue of road safety and help in providing employment opportunities to the youth, through a special Professional Drivers Training initiative called Kaushalya.

Tata Prima Trucks
Tata Motors realizes that a driver is a key stakeholder in the transportation industry and has undertaken the initiative of providing them with the required skills to drive, and also help improve the dignity of the profession.

In February 2010, the Government of Punjab and Tata Motors inaugurated the Punjab State Institute of Automotive and Driving Skills (SIADS), at Mahuana in the Muktsar district of the state. The institute has been set up in an area of 14 acres and has a modern complex, testing track, computerised driving test and hostel facilities. Tata Motors has invested in the institute for providing support in the form of designing course content, technical assistance and know-how, guidance, vehicles, training aggregates and teaching aids. The training aims at developing the right attitude for safe driving and road safety among learners.

The institute has already started training drivers for heavy and light commercial vehicles, buses, passenger cars, off-the-road (OTR) vehicles and also technical training related to trades such as auto mechanics, welding, painting, electrical, electronics and air-conditioning for the last four months.

Similarly, Tata Motors in August 2011 launched a Commercial Vehicle Driving Centre in Jabalpur. The centre has been established with an objective to impart training in driving light and heavy commercial vehicles.

Through such pioneering initiatives, Tata Motors is looking at training more than 3.4 million youth by 2021 and thereafter, a million every year through 1,600 such driver training centres and is constantly exploring similar partnership programs in other states.

Selecting right products for different projects is really difficult; how do you help the customers to select the right products as per their projects requirement?
Customers have realized the importance of high end reliable products which guarantees them a higher ROI, uptime and higher profitability. Tata Motors has addressed this segment through PRIMA range of tippers which offer the customer a unique balance in terms of affordability and reliability.

Tata Motors has products across with GVW ranging from 16T-31 Ton, engine HP ranging from 130 Hp to 270 Hp. PRIMA 3128.K 8x4 and 2528.K 6x4 ensures higher ROI, uptime and thereby ensure higher profitability for customer.

In the multi-axle tippers range, customers have options of LPK 2518 to LPK 2523 with standard or inverted bogie suspension with options of 6 speed or 9 speed gear box.

In two axles tipper segment Tata Motors offers its customers SK 1613 with 3600mm and 4200mm wheel base with 8.5 C‎um and 10 C‎um body options. These tippers are available in semi forward. In full forward range, we offer LPK 1613 and LPK 1618 with 10 C‎um tippers.

As minimum downtime is the key differentiator; what are the important things after market services, maintenance services and spare parts facilities available to maximize up-time of the Tipper?
Tata Motors has an extensive network across the country with more than 1000 workshops and over 7700 retailers ensures effective service and availability of spare parts in every pockets.

Tata Motors provides 24x7 Onsite service support to its customers with a company trained engineers/technicians at site, spare parts stocking is done at site to ensure effective preventive and repair maintenance and higher uptime.

A word about Tata Motors' CV manufacturing facilities and its locations. What is the range of tipper trucks currently available in the market?
Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing facilities in India are spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).

Our Milestones development includes:
  • Over 3,500 touch points for sales, services and spare parts network.
  • The first Indian company to be listed in the New York Stock Exchange.
  • In 2005, launched the Tata Ace, India's first indigenously developed mini-truck.
  • In January 2008, Tata Motors unveiled indigenized developed world's cheapest Car, the Tata Nano.
  • In May 2009, Tata Motors unveiled its new range of world standard trucks Prima.
  • Prima trucks with their power, speed, loading capacity, operating economics, and lower life-cycle cost, are setting new benchmarks in the industry.

NBMCW September 2012


India a Big Market for Valvoline Lubes

Dr. Frances E. Lockwood
India's focus on infrastructure development spells a big and exciting opportunity for Valvoline lubricant products and services. According to our assessment, emerging markets in India for our lubricant business is well identified as our prospective area of growth, said Dr Frances E. Lockwood, Senior Vice President, Research and Development, Valvoline in an exclusive interaction with S.A.Faridi and S.K.Khanna during her recent visit to India in connection with her participation in Valvoline first chapter of Infra forum.

Talking about the impact of the current global economic crisis on the global market for lubricants in Europe and elsewhere, in general and on lubricants markets in India in particular, Dr Frances is of the opinion that although strong measures taken in Euro Zone appear to be restoring some confidence, but it is yet to cross the hump. We are all hopeful that the slowdown crisis looming large will be resolved soon. Lubricants market in India though slightly subdued at present, would not lose its sheen and vibrancy in long terms for the increasing infrastructure requirements. The need for good quality and reliable products and services is expected to open up further array of opportunities for advanced lubricants. Indian operations of Valvoline has been consistently making a valuable contribution to Valvoline global lubricant business with its unique advanced product lines. We have seen a rapid business growth in India where the company's brand has emerged as one of the fastest growing brands with its unique advanced lubricant solutions serving commercial and industrial sectors. India is vital country for us and our focus would be to keep participating in it with our plans to strengthen our presence in Indian lubricant markets. India with a large reservoir of talented manpower is indeed a good place to work. We are very keen to expand our footprint here with the introduction of new products, innovative value additions and top end technical training and support to the end-users.

For Valvoline, the growth market areas are commercial and industrial segments like power, mining, construction and related segments like construction equipment and machinery. Intervening in the discussion, SK Mukherjee, Chief Technology Officer elaborated that construction equipment market being diverse includes the construction, mining, cement and other such industries where equipment and machinery are deployed. It is a big market for lubricants. Our co-branding scheme with OEMs has made a very positive impact to push sales of our products and services. Explaining the concept, he said that co-branding and private labels are two well- accepted ways where lubricant companies like ours and CE partners effectively serve the needs of end users. Co-branded products are marketed both from the lubricant manufacturers distribution network and the OEMs dealership while private labels are marketed only from the OEMs dealers. In this way, the brand name of both the companies are simultaneously pooled thereby creating a win-win situation. We have very successful tie ups co-branding arrangement with almost all global equipment players. As market for construction equipment and machinery is set to expand, we would like to expand our association with other CE manufacturers, especially with those where we can jointly leverage our brands for the benefit of lubricants customers, explained Mukherjee.

Giving an overview of Valvoline Cummins presence in India, he said that it is a joint venture between Valovline Inc USA and Valvoline Cummins which is one of the India's growing lubricant marketers and producers of quality branded lubes. The USP of the company apart from excellent product quality, is its distribution network, which can serve almost all sectors even in the remotest corner of the country. At our end, serious attention is given for the lubricant selection and advice to our customers comprehensively about the benefits of choosing right oil to ensure optimum equipment uptime through our pre-and-post- market services. And we are at it to deepen our relationship with our existing and prospective customers through various programees. The ongoing meeting of the first chapter of Infra forum, which is being attended by Dr Frances is one of the initiatives. This type of customers meets are proposed to be held in different parts of the country to deepen our relationship with the customers, he added.

Talking about R&D support and superior technology required in the manufacture of quality lubricants, Dr Fances said that as advanced lubricants are based on additives, viscosity modifiers and base oils to deliver the required performance, extensive as well as intensive research and development support is crucial for products development and Valvoline places great store on R&D activities globally as well as in places where it operates. The contours of technology are changing fast. Today, the focus is on reducing emissions and fuel economy in contrast with earlier focus on lowering cost and increasing availability through additives and VMs, the entire process would call for strong R&D support. Giving her views on recycling of base oils, she said that it is an important environmental issue that needs extensive research back up. Simultaneously, a good deal of skill and care is called for on the selection of right type of base oils as users are demanding high efficiency products to ensure the durability of equipment and machineries ensuring smooth performance of their machineries and equipment. About price sensitivity of the end users, Dr Frances stressed that if end users are assured about product's value proposition, the price sensitivity can be mitigated. Paying due attention to pre-and-post-market services, holds importance to lubricant producers and we follow it logically along with continuously innovating our products range to provide value to our customers.

NBMCW September 2012


bC India: Construction sector to mainta...

bC India

bC India 2013, an International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles will take place from 5 to 8 February, 2013 at MMRDA grounds in Bandra Kurla Complex, Mumbai. The second edition of the BAUMA CONEXPO show is expected to host about 700 exhibitors and over 40,000 trade visitors over an exhibition space stretching across 150,000 square meters, which is nearly 50% more as compared to 88,000 square meters space it covered in 2011.

Although the World economy and the Indian economy are looking on the face of slowdown, the Indian construction sector seems to be on the growth path. In an interview with bC Expo India, the official spokespersons of research wings RNCOS and Germany Trade and Invest (GTAI), Shushmul Maheswari (SM) and Anna Westenberger (AW) respectively, appeared optimistic and are of the opinion that the Indian construction sector is likely to clock double-digit growth exactly over and above the country's average GDP, which it has consistently been maintaining for the past few years. Though the economic slowdown of 2008 adversely impacted the construction equipment industry for a short duration but it bounced back on its growth trajectory in 2009-10, which is expected to continue in future as well. Here are the brief excerpts of the interview.

What is the most unique feature about of the Indian construction industry?
SM: The Indian construction industry is highly fragmented. This is partially due to the fact that, for most projects, there are no long-term relationships between the contractors and clients and partially due to the fact that the sector in many cases lacks economies of scale. Thus, smaller players may have better cost structures due to lower overhead costs. Furthermore, one has to differentiate between the organized and the unorganized segment of the sector. The organized segment consists of firms and independent contractors who manage their business on a more professional basis and operate on small and medium as well as large scales. The unorganized segment primarily consists of stand-alone contractors that operate at a small scale.

What does that mean for the demand for construction equipment?
SM: India, as the world's seventh largest by area and the second biggest by population, is one of the most dynamically growing, countries but largely untapped construction equipment markets. In the recent years, the country has witnessed massive investment in the construction industry from both public and private enterprises. Multi-billion dollar investments in constructing roads, ports and power plants, and developing telecommunication sector and urban infrastructure have paved the way for the construction equipment demand to grow phenomenally. Industry experts predict the market be growing faster in coming years. From 2010 to 2020, it is estimated to grow six times to a size of 20 to 25 billion US dollars.

But won‘t the recent slowdown in economic growth affect this trend?
SM: According to our research report, "Booming Construction Equipment Market in India," the Indian construction equipment industry has been witnessing a consistent double-digit growth over the past few years. Though the economic slowdown had its moderate effects on the industry, it regained momentum in 2010 showing a stupendous growth which is expected to continue in the years to come.

AW: The construction equipment market did indeed grow slower; nonetheless we are still talking about five percent annual growth. The reason for this decline lies in growing uncertainties regarding the market and its regulations as well as rising capital costs. In the mid term, we are still not worried. Especially, the demand for low-budget housing will very likely not decline, especially if one takes into account the rapid growth of India‘s metropolises.

What are the main drivers for this growth?
SM: The earthmoving segment, in particular, has been driving the overall construction equipment industry in India with the strong demand emanating from the government-backed infrastructure projects. The segment is poised to register a remarkable compound annual growth rate of around 21% during 2011-15, as per our estimates.

AW: We also expect significant growth from infrastructure. The current five years plan of the government, which stretches the time till 2017, includes doubling the investments in this sector compared to the recent one. Big investments are planned to expand the countries energy and water supply as well as roads and the train network. Furthermore, several ports and airports are either being planned or have already been completed.

Don't you think India is still behind when it comes to the market for construction machinery and equipment?
AW: so long as labor costs are comparably low, at least smaller firms will shy away from the investments that come with that sort of equipment. India‘s highly fragmented building sector still hosts a significant number of these. Especially, if we talked about smaller building projects, the smaller builders often have an advantage, since they offer cheaper labor compared to the big competitors. But even as we speak, the circumstances change. There are two main factors that make a growing construction equipment market very likely. The number of large projects is growing strongly. With those, heavy machinery is without alternative if companies want to build beyond a certain size. Especially in the metropolises many new buildings have reached a size which is impossible to build without the help of professional equipment. The second factor is the time. The more the sector is professionalized, the shorter the schedules become. Manual labor may still be cheaper, but it will consume more time. And this is the time that especially the big builders are not willing to afford.

What can the Industry do to foster the expected growth?
SM: It is a major task for the industry to adapt to the expected growth. India‘s worldwide market share in the industry already tripled to six per cent from 2004 to 2010 and will continue to grow. Companies therefore have to adapt on multiple fronts. One of them is the collaboration with the suppliers, another is improving the competitiveness. This means, for example, to create new products which suit the Indian‘s customers demands and to continuously upgrade the skills of the sales force.

NBMCW August 2012


Good Opportunities for Indian Industrie...

Faiz Ahmed Kidwai
"SITEX 2012 is a rightly timed show to put up a good spectrum of display of Indian Industries and help the country to prove its strength and image. It will help develop a sense of confidence of Saudi and Middle Eastern buyers in the Indian industries and will also promote the much needed, FDI confidence from the Middle East for India. As four new cities are coming up in Saudi Arabia, hence every sector is in demand there, but if we talked about immediate benefits, then I think, primarily the Infra Service providers might take the lead in conferring benefits. But very soon shall other segments catch up. I am very positive that all categories will find a good number of relevant business visitors and response. In fact, I feel the word about the exhibition is going around pretty fast in Saudi Arabia," says Mr. Faiz Ahmed Kidwai, Consul General of India -Jeddah in an interview with Maria R.

Considering the economic uncertainties around the world; how do you see the business opportunities in Saudi Arabia?
As we all know that the Saudi Arabianmarkethasbeen revolving around Oil for long, which is a Cash Reserve. There should not be any hesitance in saying that the world has moredependence on Saudis than they do. To an extent, they areindemnifiedfrom these uncertainties. It is a stable economy. Its recent liberalized economic policies and unprecedented ambition of development, convert it into a booming economy.

What is the potential of Indian manufactured goods and services in the Kingdom?
In recent view of growth, the quality awareness in production and international competition, the Indian goods should find a better acceptance in Saudi Markets.

What particular sector has really great potential?
Four new cities are coming up in Saudi Arabia wherein every Sector is in demand. Vitally, Infrastructure Development Companies, Healthcare, Education and all related services should get immediate business.

DATE is organizing India Solo show from December 4-8, 2012 in Jeddah, where Consulate General of India is supporting the show, and CII is the partner. How in your understanding, will this show help the Indian industry to penetrate the booming Saudi market?No big Indian show has been organized in Saudi Arabia for years. SITEX 2012 is a rightly timed show. The organizers are very passionate to put up a strong show. We have a good spectrum of display of Indian Industries, this exhibition will help India prove its strength and a change of image. It will help develop a sense of confidence of Saudi and Middle Eastern buyers in Indian Industries. This will also promote, the much needed, FDI confidence from the Middle East to India.

As lot of big infrastructure development projects are going on in the Kingdom; would you say that this show is coming at the right time;and which sector would this show be most helpful, to get good opportunities in that market?
Well, it will be unfair to limit the benefits to any specific category, but if we talked about immediate benefits, then I think, primarily the Infra Service providers might take the lead in drawing benefits. But very soon shall other segments catch up.

What is the potential of this type of show having mix exhibitors profile?
Your question points out as if it is a demerit to have many categories on ground. On the contrary, I think it is a strength. It all depend on how the event organizers are arranging for B2B meetings and conferences. At Consulate, we are offering them full support. I am very positive that all categories will find a good number of relevant business visitors and response. In fact, I feel the word for the exhibition is going around pretty fast in Saudi Arabia.

What is the role of Consulate in promoting the show?
A total supportto the Event Organizers.We will also ensure that all participants coming from India feel at home here. Hope they will enjoy their visit. We are doing our best to get the best possible representation of our Industries.

To have a successful show, visitorship is a most critical component; what are the channels and media, Consulate with the organizer is considering to use to bring quality visitors?
We had a meeting with the Event Organizers - DATE. They seem to have ambitious plans for all this coverage. Talks are underway. I think all possible channels will exploit to the best. We are very optimistic. Details should be there with us in a month or so.

NBMCW August 2012


Husqvarna Construction Products Heralds...

Joakim Frisk
Though Husqvarna Construction Products is a new comer to the Indian market but in a short period of time, the company has received an overwhelming response from the market for its products. "Excited with the favorable response and witnessing the demand for increased productivity, we are bringing the new technology focusing the application of Core Drilling/Wire Sawing and Remote Demolition. We are also investing in training activities so that our distributors will be able to match customer expectations with superior service support, parts and application advice and grow profitably together with customers," says Mr. Joakim Frisk, Regional Manager - Asia and Middle East, Husqvarna Construction Products, in an interview with S.K.Khanna.

Tell us something about Husqvarna Construction Products, part of Husqvarna AB, its global operations, manufacturing facilities and products range.
Husqvarna Construction Products is a business unit within the Husqvarna Group. Husqvarna Constuction is a world leader in the construction and stone industries. The products range includes machines, diamond tools and all accessories that is needed for cutting, sawing, demolition, drilling, and for polishing floors. The stone products range consists of a variety of diamond tools for quarries and the stone processing industry.

The unit’s business turnover 2011 is 2,799 million SEK, which accounts for 9 percent of the group’s turnover. Husqvarna Construction Products has approximately 2,100 employees in 30 countries. Our products are found in around 70 markets globally.

Diamond Tools

We locate our production as close to the markets as possible. Production units for machines are located in Sweden, USA and China. Production units for diamond tools are located in Sweden, Belgium, Portugal, China and USA. Research and development is conducted in connection with the production units.

Our headquarter is located in Jonsered, Sweden.

How do you look at the market of your products in India and what has been the response of the Indian construction market towards Husqvarna’s products and services?
Husqvarna Construction Products is a new comer to the Indian construction market despite the fact that some of its power cutter models have been successfully sold here over 25 years. As the demand for productivity increases in the market, Husqvarna Construction Products expects to do well. Our first experience in the Indian market has seen good response to such diverse products as the handheld, electric K3000 Cut-n-Break on one end to the ultra modern remote control Demolition Robot DXR140 at the other end. We have been careful to match sales of machinery with good service and parts back-up. Our strategy now is to accelerate this growth by enlarging the distribution network in 2012.

Husqvarna Construction Products

You have recently organized an event in New Delhi to launch some of Husqvarna new products in the country; what were the products launched by the company, its technical attributes giving an edge over others and also its application areas?
Products launched during these customer meetings were mainly focusing in the applications of Core Drilling, Wall/Wire sawing and also Remote Demolition. Response is very exciting and as Husqvarna Construction Products is bringing new technology to these applications, contractors are excited to see the increased productivity available from Husqvarna. The icon product right now is the K3000 Cut-n-Break which enables a single operator to cut through 400 mm thick concrete walls in very affordable way.

What has been the response from the attendees towards your new products; and how would it be consolidated further to strengthen company’s presence in the country in the wake of emerging business opportunities?
As described earlier, response has been very favourable and it would be easy to just capitalize on this alone. But, we are now also investing in training activities so that our distributors will be able to match customer product expectations with superior support on Service, Parts and Application advise. In several areas of technology Husqvarna is superior, however, launching your own technology, also carries responsibility to train users, dealers and other stakeholders to get maximum benefit of the products in applications.

Husqvarna Construction Core Drilling

By ensuring training is done correctly, we can grow profitably together with customers.

We understand that Prime Technologies is the sole distributor of Husqvarna Construction in India; what are the ranges of company’s products distributed in the country and your plan to strengthen the distribution network to reach out to the vast Indian market?
India geographically is a very large and diverse market. Husqvarna Construction Products plans to set up regional distributors on the subcontinent which will be supported by Sweden as well as its subsidiary Husqvarna (India) Products Pvt. Ltd. in New Dehli. The Distributor for the North Region is MSSRS Prime Technologies whom we have cooperated very well for the last 1½ years and will continue doing so in future.

What are aftermarket support services, including training facilities available for the clients?
As these equipment are designed to perform the toughest jobs quickly for the Concrete Sawing, Drilling, Grinding and Demolition Industries great care is taken in design, manufacturing and finally in the commissioning of them. Currently, we are building up our capabilities to support and service the Indian market. Examples of this could be the online parts ordering system which enables our distributors to be online 24/7 with the Husqvarna Construction Products Parts Centre in Sweden. From there we can ship the parts by courier to anywhere in the world at short notice. Husqvarna also has extensive information available both on its public websites and internal websites. ( At this very moment, we have 2 Indian participants in Sweden undergoing extensive training for the whole product range.

How has Husqvarna Construction Products been performing on business front in the last 1-2 years bracing with current strong economic headwinds and how do you view your business growing in this environment in the next 2-3 years?
Husqvarna Construction Products has weathered the recent headwinds well. Much thanks to global introductions of new products but also from the increased awareness amongst contractors worldwide of the HCP product and services portfolio. For the first 6 months, we are on target and outlook for the second half is positive.

NBMCW August 2012


Suzlon Group Focused on Developing Loca...

Tulsi Tanti
Suzlon Group has a strong presence across the globe having nearly 20,000 MW of wind energy capacity installed in 30 countries. "Our first priority is to focus on emerging economies like India, South Africa, Mexico and Brazil. These markets offer us better margins, and with our extensive emerging market experience, we are well placed to compete strongly in their complex market landscape. Our second key area of focus is technology wherein are investing in R&D to unlock margins by reducing the life cycle cost of wind energy. Suzlon's provides turnkey services ranging from complex front-end engineering design, construction, installation and commissioning to long-term operations and maintenance; meeting customer requirements across the wind energy value chain," says Mr. Tulsi Tanti, Chairman, Suzlon Group, in an interview with Maria R.

Could you please tell us about Suzlon Group since its inception to present stature? What are its milestone achievements and evolutions?
Suzlon was conceived as a solution to the energy problems faced by many Indian entrepre- neurs in the late eighties. Traditional power supply was expensive, unpredic- table, and costs were constantly on the rise. Today, Suzlon Group is the world's fifth largest wind turbine supplier with operations across 33 countries. In a short span of 17 years, Suzlon has not only witnessed immense commercial success but also built reputation as a socially responsible enterprise with sustainable development at the core of the business.

Please tell us about its global presence, various manufacturing facilities and products range.
Suzlon Group's global spread extends across Asia, Australia, Europe, Africa and North and South America. We have nearly 20,000 MW of wind energy capacity installed in 30 countries, and has a workforce of over 13,000. We offer one of the most comprehensive product portfolios: ranging from sub-megawatt on-shore turbines at 600 Kilowatts (KW) to the world's largest commercial, 6.15 MW offshore tur- bines. Our new technology launches include the S8X and S111 wind turbines for low wind speed sites.

Today, there are many players in wind turbine market; please brief us about your products technological edge and also key differentiators in the present competitive environment.
Suzlon is focused on developing products customized to local geography, wind regimes and the individual needs of customers. Every market has unique needs, and Suzlon has innovated to meet those needs and deliver superior performance. Suzlon records uptime in excess of 97%, exceeding global availability standards.

Wind Energy

As technology is the key enabler for a company to become a market leader. Could you please shed light on your R&D activities as it plays an important role?
Technology is critical to the Group's success. By feeding field-based learning back into the R&D and manufacturing processes, we ensure our products and services evolve and continually improve. We have research and development facilities in Germany, Denmark, the Netherlands, and India, which focus both on product's development and also fundamental, game-changing technology. Today, Suzlon is the only global wind power company that comes from an emerging market - arguably because we provide technology at par with any developed country.

A word about your tie-up with REpower.
REpower is a leader in wind turbine technology, particularly offshore, and produces the 6M – the world's largest commercially available wind turbine. With 2,500 employees worldwide, it is headquartered in Hamburg and has around 3,000 wind turbines operating around the world. Suzlon completed "squeeze-out" proceedings in November 2011, making REpower a wholly-owned subsidiary of the Group.

What are your company's distribution networks? Does your company manufacture the products keeping the climatic conditions of the countries in view where its products are being exported?
Suzlon has nearly 20,000 MW of wind energy capacity installed in 30 countries. We pay close attention to the climatic conditions where our customers seek wind installations, and recommend products depending upon geographic study and wind mapping.

As the wind energy sector is completely a new area of growth in India; there is a big dearth of trained professional at every level. Does your company provide turnkey solutions?
Suzlon's turnkey services range from complex front-end engineering design, construction, installation and commissioning to long-term operations and maintenance; meeting customer requirements across the wind energy value chain. Our key differentiator is having both strong front-end engineering and the benefit of local experience, interface management and construction know how.

We have very robust training modules for our engineers. A critical component is the ‘Knowledge Centre' at Satara established in 2009. This knowledge centre is complete with a model 1250 kW wind turbine generator, and a simulation room, which replicate actual work situations in a secure environment.

What are the company's short - and long-term strategies for its developments?
Our first priority is to focus on emerging economies like India, South Africa, Mexico and Brazil. These markets offer us better margins, and with our extensive emerging market experience, we are well placed to compete strongly in their complex market landscape.

Our second key area of focus is technology. We are investing in R&D to unlock margins by reducing the life cycle cost of wind energy.

And finally, looking ahead, the offshore market in Europe presents an enormous opportunity that we are focused to take the lead on.

What is your overview of the global demand scenario of green & renewable energy especially the wind energy? What market share do you expect in the next two - three years?
According to a WWF[1] estimate, the clean tech industry will be one of the world's main industries by 2020. The energy efficiency and renewable energy segments will grow by 2.5 per cent and 9 per cent per year to EUR 790 billion and 275 billion, respectively, in 2020. The Indian Ministry of New and Renewable Energy (MNRE) estimates a renewable energy potential of around 90,000 MW for India, including 48,561 MW of wind power.

Wind energy has already become a highly cost competitive sector: technological advances, sophisticated materials, electronics, and aerodynamics, have reduced costs and made wind turbines 100 times more powerful as compared with the 1980s. The Indian Wind Turbine Manufacturers Association (IWTMA) estimates wind potential to be around 65-70 GW. After China and USA, India is the third largest wind market in the world today with immense scope for further growth.

What is your take on the business of repowering of wind turbine and the potential of such projects in India?
Suzlon Wind Turbine
Considering the fact that the oldest wind energy projects in India are on the best wind resource area, repowering, would lead to deployment of latest higher hub height, multi mega watt sized wind turbines with higher yield per unit area of land. Since most of the existing projects (more than 10 years) would have depreciated by now, the challenge would be to evolve a commercial model to encourage moving to repowering. One such option would be to increase the GBI incentives of the MNRE for repowering older wind energy projects, which would incentivize customers to invest into better technologies.

What sort of policies and regulatory changes you are looking for wherein the Indian Government should help to boost this sector?
Infrastructure (land, power evacuation and logistics) has the most room for improvement. Increasing private participation in infrastructure development will help India reach its target of raising the share of renewables to 15% by 2020, under the Prime Minister's National Action Plan for Climate Change (NAPCC). Suzlon has so far successfully demonstrated this by commissioning 73 sub-stations with cumulative capacity of over 5600 MVA and laid transmission lines of nearly 1,100 kms to facilitate development of wind power projects in various states of India.

Wind Turbine
How do you find the budget 2012-13 for the power sector especially green and renewable energy sector?
This year's budget demonstrates the Government's unwavering support to building a low carbon economy. For the first time, the budget accorded importance to the National Action Plan on Climate Change, by allocating resources to missions created under the NAPCC and giving a strong mention to initiatives on renewable energy.

The allowance of ECB and improvement in tax free bonds for infrastructure funding, have paved the way to lower cost of fund, making projects more viable for investors. The extension of Section 80 IA, a very important fiscal instrument to attract investments into infrastructure projects, offers a huge relief to all investors financing pending projects.

The budget has several other elements of forward reforms such as developments on the direct tax code and goods and services tax.

NBMCW August 2012


Essar Power to Expand Power Generation ...

KVB Reddy
"Essar Power with a track record of 14 years of experience in power generation is all set to expand its current generation capacity from 2,800 MW to 4,510 MW by the end of current fiscal and to 6,700MW by 2014. We are focussed on bringing these assets to production to generate return for our stakeholders. Essar Energy is continually seeking to benchmark itself against best practices, to embrace change," says Mr. KVB Reddy, COO, Essar Power Ltd., in an interview with Maria R.

As a part of diversified business corporation-Essar Global, how would you like to describe the evolution of Essar Power Ltd-India's second largest power Generation Company in the private sector, its milestone achievements and combined capacity installed so far?
Essar Power is one of India's leading private power producers with a 14-year operating track record. The company's power business currently has five operational power plants in India with a total installed generation capacity of 2,715MW.

Hazira Power Plant

This capacity is increasing to 4,500MW by end of 2012 and to 6,700 MW by 2014. Essar Power also has access to approximately 500 mt of coal resources across seven coal blocks in India and overseas.

Our commissioned projects are:
Project Location Capacity
Hazira Gujarat 515MW
Vadinar Gujarat 120MW
Bhander Gujarat 500 MW
Algoma Canada 85MW
Vadinar P1 Gujarat 380MW
Salaya 1 Gujarat 1,200MW

Essar Power is currently working on seven power projects i.e total capacity under construction is 9,870 MW. What is the status of the ongoing power projects and by when they would be commercially operational?
Essar is on track to commission 6700 mw of power by 2014.

The status of the ongoing projects is as below:
Project Location status
Mahan 1, 1200MW Madhya Pradesh To be commissioned in 2012
Vadinar P2, 510 MW Gujarat To be commissioned in 2012
Hazira 2, 270 MW Gujarat By march 2014
Paradip, 120 MW Orissa By march 2014
Tori I – 1200MW
Tori II – 600MW
Jharkhand 2014

To bail out India's crisis-hit power sector, finance minister in the budget proposed scrapping the import duties on coal and liquefied natural gas, increasing the limit on overseas borrowing and reducing withholding tax on foreign investments. What is your take on this?
Scrapping import duties on coal would help meet the growing demand for the fuel in a country where 70% of electricity is generated from it. The withdrawal of import duty on natural gas, used as fuel in power plants, will offset sharp spikes in the price of imported natural gas and help in setting up gas-based capacity in the country. The effective and investment-friendly policy roadmaps designed by the government of India are increasing the liberalization of the power sector. These amendments will give a big boost to the power sector which is reeling under the effects of an ineluctable crisis.

Essar Power Plant at Hazira

Currently, what are the other problems plaguing in the power sector?
Critical obstacles in the power sector in India include fuel supply bottlenecks, distribution losses and lack of funding. Fuel availability has emerged as the biggest risk faced by thermal power projects in India. Coal production has not kept pace with power capacity addition in the current plan and developers have been forced to import coal at a time when international coal prices have shot up. Lack of clearance for mine developing has also chocked the supply of raw material.The other key issue confronting the Indian Power sector is the dismal financial health of distribution utilities. These have accumulated financial losses estimated at over Rs.70,000 crores in 2010–11 which is projected to grow to Rs.100,000 Crores by 2014.

The lack of tariff hikes and mounting Aggregate Technical and Commercial (AT&C) losses too have led to under–utilization of generation capacity.

The government has set the target to achieve 85,000 MW capacity additions with an estimated investment of $400 billion during the 12thplan. Foreseeing the current scenario, do you think this target is achievable? And if yes, then what initiative you would like the government should take to achieve this?
Currently, the concern is both on the supply and the demand side. On the supply side, poor availability of fuel (both gas and coal), transmission capacity bottlenecks, and slow pace of obtaining statutory approvals for land acquisition are key factors affecting capacity creation.

Several projects at the development stage are being deferred/kept on hold due to the above mentioned reasons.

Significant rise in the interest rates in the last 3 years has also affected fund raising. Availability of debt capital at reasonable cost is critical for any business, particularly infrastructure, as debt typically finances 75% of the project cost. The current state of capital markets is also not conductive to raising equity. Hence funding new projects has become extremely challenging.

On the demand side, absence of tariff reforms have led to high losses and financial stress for distribution companies, which are the main bulk procurers of power. Poor cash flows are affecting ability of distribution companies to off-take power, which is creating additional uncertainty for capacity creation.

While the government's target and the actual capacity addition achieved in the past year is laudable, the challenges faced by the industry will make the target achievement much more difficult. However, we remain optimistic that the government is cognizant of these issues and is taking active steps to address them.

Renewable energy is increasingly gaining importance as the most preferred source of power generation. Where do you see company's presence in this sector and plan to further strengthen its position seeing the immense potential?
Essar Energy currently is focussed on implementing the above mentioned projects. We continue to evaluate opportunities in the renewable energy space and currently have a small portfolio of capacity.

Essar Power

Essar power is known as low cost power producer; how is your company managing to generate and supply power at very competitive price?
Essar Power's power business focuses on modularization which essentially implies focusing on few vendors for all key equipment thus enabling us to get good pricing and delivery schedules, which are key to controlling capital costs in the infrastructure sector.

Also, owning the raw material is a very crucial factor to keep costs under control. Essar Energy has access to approximately 500 mt of coal resources across seven coal blocks in India and overseas. Our mines are located in Indonesia, India, and Mozambique.

Essar Power has acquired 100% stake in Navabharat Power Pvt Ltd; what made the company to go for the acquisition and how this move will help the company to consolidate its position in the market?
Navabharat power is a pit head coal based project with a share of the Rampia coal mine allocated to it. Pit head coal is the cheapest source of producing power and is consistent with Essar's strategy of being a low cost power producer. While our power strategy is mainly organic, Navabharat was an attractive opportunity for acquisition which we went ahead with.

The project's development is presently linked to achievement of certain crucial project milestones – mainly land acquisition which has been moving slower than anticipated.

What is company's target for the next 3-4 years in terms of capacity addition and expansion including Essar continues focus on establishing its footprints in the overseas market?
Essar Power is on track to expand its current generation capacity of 2,800 MW to 4,510 MW by end of current fiscal and to 6,700MW by 2014. We are focussed on bringing these assets to production to generate return for our stakeholders. At this point in time, we are not looking for any overseas projects.

A word about Group's approach for Sustainability.
Essar is striving to be a leader in sustainable business practices, with a focus on health and safety, people, communities and environment. Essar is committed to ensuring its strategy, business and operations are built around a culture of responsible behavior by all its employees. Building and operating large-scale power, oil and gas assets represents a challenge. However, Essar's aim is to ensure that as far as possible the impact on people, on the communities in which it operates, and on the environment is positive, and that any risks and consequences from its operations are minimized. Essar Energy is continually seeking to benchmark itself against best practices, to embrace change.

NBMCW August 2012