LiuGong India – Working Towards Clea...

Sunil Sapru
Our efforts have always been to make most fuel-efficient machines for our customers which also mean our machines are environment-friendly. Liugong is the only company in India which manufactures 5 ton capacity wheel loader with a BSIII compliant engine. High fuel efficiency and low maintenance cost of these engines are the two parameters which make Liugong India stand apart from competitors along with giving better return in investment to customers, says Mr. Sunil Sapru, President, LiuGong India, in an interview with S.K.Khanna.

What has been the impact of LiuGong manufacturing facility in India on its business over the years and how has it enhanced the contribution of LiuGong India to LiuGong global business?
Liugong regularly invests in upgrading its products and brings in technology to help in building the nation's infrastructure. However, to meet the shift towards specialized equipment, Liugong put in place a state-of-the-art manufacturing facility in Indore that manufactures Wheel loaders, motor graders and compactors. During this period, we have gained a good understanding of the market conditions, safety and varied customer needs. A dedicated team of employees, dealers and availability of high quality supply chain has resulted in the seamless expansion. The construction industry, although showing moderation now, is poised to grow at a healthy rate in coming years. We are quite optimistic in years to come that Indian growth story will continue. With Liugong's manufacturing facility, we are gearing up to meet the demand for the construction equipment in the coming years. The expanded facility will also assist Liugong India in catering to the requirement of neighboring countries.

How are LiuGong's manufacturing facilities integrated and complimented by its R&D and Training Centre and what is the focus of R&D Centre to address fuel efficiency, eco-friendly imperatives of the users? A word about various training programmes being conducted at the Training Centre to impart much needed skill development attributes?
Liugong Wheel Loader
We as an environment-friendly company have understood the need for cleaner biosphere. A combination of several factors makes Liugong India one of the most prominent players in the market. The company began integrating the market by offering different models of Wheel loaders, Excavators and Motor Graders in India based on their applications and bring in more value to business. The fact is that the arrival of competition marks a diversification of market. Our vision has always been to bring in all resources, study the market applications and provide the value added services to the industry and hence placed R&D right over here in India to set synergized with the global market. Our efforts have always been to make most fuel-efficient machines for our customers which also mean our machines are environment-friendly. Liugong is the only company in India which manufactures 5 ton capacity wheel loader with a BSIII compliant engine. High fuel efficiency and low maintenance cost of these engines are two parameters which make Liugong India to stand apart from competitors along with giving better return in investment to customers. Being the No.1 wheel loaders manufacturer, we have developed "State-of-the-Art" product line with various attachments sufficing multiple application, therefore enhancing the efficiency.

A word about your leasing and financing facilities to the buyers of your products so as to neutralize high interest rates and financial pressure on the equipment owners.
Liugong Crusher
As everyone is concerned about the current slowdown in the mining/infrastructure sector due to government ban and restricted liquidity for equipment purchase on account of high interest rates but to neutralize the impact, we are looking for various options to make the equipment affordable for customers through renting and leasing out of equipment backed by efficient customer service support." To make our equipment affordable & project viable, we have cooperated with major financing companies for longer gestation periods and also offer operation and maintenance contracts, fleet management contracts, maintenance and repair contracts besides undertaking turn key projects supported by our entire products line. The initiatives will neutralize the ongoing impact of high interest rates and pressure on margins faced by equipment owners in India at par with their global counterparts.

Are the current blips in CE market in India still transitory-as there are fair chances of positive potential in the long run? What is LiuGong's assessment that how the CE market in India is expected to unfold itself, given government focus on infrastructure development?
The sentiments are currently not very positive adversely impacting infrastructure sector across segments; however we can see a quick return of growth as our government is taking concrete measures to encourage it. But Liugong India dubbed the prevailing scenario a short lived global cyclic phenomena and that the Indian economy will soon bounce back on its growth trajectory making the projections of rating agencies and economists beating the dust. Although, it is true that the investment sentiments are down but given the huge infra deficit and recent funding infusions in the road sector and various initiatives of the government to boost investment are set to spur growth thereby bringing the Indian infrastructure sector back to its pristine growth glory. Liugong always ensures that all its efforts/initiatives are customers centric and aims at providing the best in class services to them in every possible way. We are going to invest in our world class manufacturing plants at Pithampur, Indore apart from investing in up-skilling our people to ensure that we will keep maintaining our leadership position in the market.

What are the company's plans to participate in the industry's mega bC India show in Mumbai with the new products and services expected to be unveiled? How would this mega event benefit the company to showcase its technical fundamentals?
We are quite enthusiastic about our participation at such a prestigious platform like bC India 2013 which is the largest construction equipment, technology and services exhibition. It is a great opportunity for us to showcase our products portfolio and also a great way to showcase India's potential in manufacturing world class construction equipment. We sincerely hope that the visitors to our booth will get an incredible experience beyond their expectations.

The mega event does not only bring global market leaders of the industry together but also offers an extensive range of construction equipment products and services with special focus on construction equipment market in India representing earthmoving equipment, mining, production of building materials, components, and services thus helping us to showcase our technical fundamentals to our customers. Buyers in the market place are being seen as far less sensitive to the price factor as was the case in the past. They are gradually becoming more value addition conscious demanding better technical attributes and assured comprehensive back up technical support for the products and services acquired.

NBMCW February 2013


NAWA Engineers to Remain Customer Centr...

G N Raju
NAWA's focus on remaining customer centric to cater to their expectations 100%. It will maintain its position of being amongst the top 4 Indigenous CSE Products manufacturer in India. We expect to be No. 1 by 2015. Mineral Processing machine will be a natural extension of our current offerings & manufacturing capabilities. Hence this will be our main focus of expansion from 2013 onwards. Our products will be available from 2013 in India across various mining projects. Nawa has recently announced the acquisition of technical know how and global manufacturing rights of Duracone SRM cone crushers from a company in US, says Mr. G.N. Raju, Managing Director, NAWA Engineers, in an interview with S.K.Khanna.

Nawa Engineers is an established player in Crushing Screening Equipment (CSE) manufacturing and marketing. What is company's forecast of CSE products demand in the next 2-3 years despite current slowdown spell? What will CSE products drive the market demand?
NAWA is a well-known and established player in the CSE market since 1998. CSE address the supply requirements of the core infrastructure raw material inputs. CSE sector, has always been there but like any other industry in India addressing a core raw material supply requirement, this sector had its roots in the form of a cottage industry and today it is evolving leaps and bounds to meet the needs of massive construction activity in India. Requirement of Aggregates is projected to increase by 8.85% in 2013 and by nearly 10% in 2014. In value terms the market value for Aggregates is around $4.5 Billion in 2013 and $5 Billion in 2014. CSE market will be about 13.5% (at $607 million) in 2013 of the Aggregates requirement by value. The requirement exists and has to be met—slowdown or no slowdown if Infra activity has to sustain across sectors. Demand was never a problem - off take of products due to project delays was the actual problem.

With so many players including those from global companies present in the market; how is Nawa Engineers positioned in the market?
NAWA's strength lies in the fact that manufacturing CSE products in India brings about a huge cost reduction and hence provides a great space to become competitive with respect to foreign majors. NAWA has shown that CSE products can be manufactured to international qualities in India itself and its products have been evaluated and appreciated by International Companies and Competitors for quality adherence. Indian pricing ranges give a boost to NAWA's selling efforts and in keeping ahead of the competition. NAWA's main focus has always been to keep abreast of the latest production techniques across the world and to ensure that our quality effort matches the stringent requirements. NAWA's focus on remaining customer centric to cater to their expectations 100%. NAWA will maintain its position of being amongst the top 4 Indigenous CSE products manufacturer in India. We expect to be No. 1 by 2015. The Chinese predatory pricing threat can also be overcome as we have seen a lot of our customers coming back due to our usage of the highest quality components in our products.

NAWA Crushing Screening Equipment

What are Nawa's plans to introduce new roducts like Track Mounted Plants and go in for the manufacture of Concrete Batching machinery and trading in cranes, loaders and related construction equipment?
NAWA will be expanding its current products range to covertrack mounted versions also in 2013. Due to the market downturn in 2012 introduction of concrete batching plants have been deferred till conditions improve. Other CE products like Cranes, loaders etc will be done on a dealership basis and not on a manufacturing basis in partnership with related companies only after the market conditions see an upturn in 2013.

CSE manufacturers in the country are making innovative strides to modify their existing lines to enable them to deliver higher production outputs, improving the productivity and simultaneously offering a good return. What are Nawa's plans to integrate itself with such moves?
NAWA has invested heavily into new manufacturing plants in Hyderabad which are retrofitted with the best Machine Tools available to undertake manufacture of our products plus cater to our heavy fabrication works for our Material Handling and Concrete Placement Projects in Dams and Cement Projects. Our new workshops are spread across 15 Acres in Hyderabad.

Nawa intends to enter into mineral processing business and is at work to make suitable design changes in its product line. When can one expect the company to introduce specific products for mineral processing business?
Mineral Processing Equipment will be a natural extension of our current offerings & manufacturing capabilities. Hence this will be our main focus of expansion in 2013 onwards. Our products will be available from 2013 in India across various mining projects.

Nawa has recently announced the acquisition of technical know how and global manufacturing rights of Duracone SRM cone crushers from a company in US. How is this acquisition of new technology expected to add a new dimension to full range of high performance cone crushers for hard crushing applications?
NAWA Duracone
NAWA's acquisition of technical know how and global manufacturing right to the DURACONE range of crushers gives it the crucial presence in the crushing range from 300TPH to 700TPH in India and abroad as well. DURACONE SRM cone crushers can handle the hardest of crushing applications and the technology of Louis Johnson is acknowledged to be the best in the world by the entire crushing community. These crushers will be pushed hard by NAWA as they can give the required aggregates yield in different sizes at the lowest power consumption rates for any competitive product. NAWA expects the market to accept these crushers in huge numbers.

Do you think that a well organized aggregate industry, which at present is very much fragmented and unorganized, would be of any help to CSE manufacturers and how can this be achieved and ultimately be an advantageous and mutually beneficial for both the CSE manufacturers and the balanced growth of the aggregate industry in the country?
It is natural that an organized and well structured central association of all quarries in all states working closely with the other Infra Sector bodies will be highly beneficial to lend some structured requirement planning of Aggregates across states and projects. This will help immensely in planning issues of aggregates material sourcing and bridging shortages by defining a well structured suppliers across states addressing the supply demand situations. This will naturally bring in a structured demand for installations of CSE products across quarries leading to increased business for all CSE Manufacturers.

Are the current blips in CE market transitory; and is there any chance that CE market may bounce back massive infrastructure development work ahead? What are your expectations and how the CE market in India is set to grow in the next 2-3 years adding to demand for CSE products and services? What are the CE sector's concerns need to be addressed?
CE sector is projected to grow at a robust rate of 17.25% in 2013. As mentioned the CSE sector can grow only if all the projects allocated start executing. In all sectors like roads & highways, urban development, railways which are net consumers of aggregates - virtually all projects in 2012 are delayed due to a slowdown, governmental paralysis, shortage of electricity across states. This is affecting the growth of the CE sector itself - not to mention the CSE sector. Fastracking of all projects by the government is the need of the hour as Infrastructure growth is the main contributor to the GDP of the Country and can lead to a huge boost to the economy across sectors.

What are Nawa's plans to participate in mega CE event being organized in Mumbai with new products and services expected to be launched at this important CE meet?
NAWA is participating in the bc India 2013 with 819 sq.m outdoor stall and will exhibit its range of CSE & Radial Stacker Products - both in wheel and track format. NAWA will also participate in the EXCON 2013 show in Bangalore.

NBMCW February 2013


Quippo- Set to Play a Dominant Role

H S Bhattacharjya
Quippo has played a very dominant role in repositioning the industry and 2012 saw the brand QUIPPO emerging as a holistic equipment service provider. We have a whole bouquet of services from rental to auctioning, from fleet management to Equipment Banking and trading of used equipment etc. In fact, Equipment Banking is a pioneering concept of Quippo that allows project developers to earn revenue from their idle or surplus fleet. Quippo today manages nearly 1000 equipment of a wide variety and of varied makes and models. This enhances our capabilities to cater to all sectors of the infrastructure space, be it road, railway, power or building, says Mr H S Bhattacharjya, CEO – Quippo, in an interview with Maria R.

How has the current spell of slowdown in road, power and mining sector affected the growth of rental industry as a whole and how do you visualize the growth prospect of the sector in coming years?
Currently, there is a sluggishness prevailing in the market as a result of the slowdown in infrastructure as well as mining sector in India. However, we are fairly hopeful that the coming year would reflect an upward turn and we will witness regained momentum in various Infra Projects and in turn facilitate growth in the equipment utilization as well as rental market.

Once the market shows up, project developers will surely opt to rent rather than invest huge capex, which could otherwise be channelized in their core business. Moreover, it is not a lucrative option to invest into high value equipment which is subject to wear & tear, more so in a short-term usage. As such rental is the only solution.

a) To bridge the gap of assets
b) To manage large sites with multiple usage of machinery
c) Handle multiple sites across large geographical spread

What was the business outlook of Quippo in 2012? What are the different propositions that you have for renting?
Quippo has played a very dominant role in repositioning the industry and 2012 saw the brand QUIPPO emerging as a holistic equipment service provider. We have a whole bouquet of services from rental to auctioning, from fleet management to Equipment Banking and trading of used equipment etc. In fact, Equipment Banking is a pioneering concept of Quippo that allows project developers to earn revenue from their idle or surplus fleet. Our service range can be briefly summarized as:
  • Equipment Rental
  • Equipment Banking – Accepting the deposits of idle/unused fleet from construction companies and deploying them further on rent on shared revenue basis.
  • Fleet Management – We are also the pioneers in providing these services to the Infrastructure Industry. Under these services we up- keep & maintain the repossessed equipment of Banks/ NBFC's.
  • Auctioning and valuation of used equipment – Through our separate arm Quippo Valuation and Auctioneers Private Limited, we assist out construction giants/ customers in valuation and disposal of their used fleet
  • Used Equipment Trading


Our rental propositions have also been very flexible and catering to specific need of customers we have dry or wet rental, operating lease model etc.

Rental business in India is still in nascent stage and despite sincere efforts of the renting companies like Quippo why the rental business is not taking off in India like in Europe and US?
In comparison to the international market the rental industry has not flourished in India. This is mainly due to absence of the major organized rental players, like QUIPPO, in the Industry. Though in the international scenario rental has a very high share, in India, the figure is roughly 7-10% out of the total equipment market.

To see an upward surge in the rental industry, the organized sector needs to discipline the industry and probably this is the time when the major rental organizations should form an association as prevalent in US or Europe.

Further the mindset of the construction fraternity will also have to change and they need to realize the value propositions of renting vs large capex investments.

It is reported that most of the organised players of the sector are in crane rental; what is the reason that a big name like Quippo is not there in the picture?
Quippo today manages nearly 1000 equipment of a wide variety and of varied makes and models. This enhances our capabilities to cater to all sectors of the infrastructure world be it road, railway, power or building. Therefore, we did not restrict ourselves to any particular equipment; rather our expertise has been in all types of construction equipment. Our multi skilled human capital has contributed immensely in maintaining a leading position in our segment of activities.

It seems that the benefits of renting equipment are not fully understood; can you please give us an example where renting is more beneficial than owning it?
Procurement and management of the construction equipment requires committed attention, which is obviously not the core interest of the Construction industry, rather these jobs should be left to the specialist like QUIPPO. The advantage of this proposition is immense. Project developers save hugely in CAPEX for their core business areas. Apart from repair, maintenance and storage the liability of manpower engaged for fleet management can be shifted to the rental partners. A prime concern on interstate movement of equipment with its complexities of taxations and cost implication is also taken over by rental companies. Much of these get smoothened where companies like Quippo, with PAN India presence, comes to their support, even in the remotest of locations. The construction companies can also remain unaffected from the factors like machine obsolesce, loss in disposal or deprecation.

Can you elaborate on the strengths of Quippo which has helped you to retain the Number one position for so long?
Quippo has retained its position as a market leader because of the value proposition that it brings on table. Today in India, we are probably the only rental company that has invested so much in people and on resources. Our focus is on continuous upgradion of our people, their knowledge base and to enrich our spectrum of activities thereby retaining our leadership position. We are in a service sector and here, more than renting, one needs to know the value of servicing. When you offer the proper services to the customer, the loyalty factor will always come into play. That has been one of our core competencies, where our customer centric services have been matchless. We will keep concentrating on that and not compromise with our basic ethics and principles which will help us to retain the position where we are today.

You are also auctioneers and valuers; how are these businesses of Quippo shaping up and their prospects in India?
Quippo is a pioneer in introducing a wide range of disposal tools like Live & E-auction, negotiated sales, Sale Mela which can be tailor-made to the customer's requirements. Equipment auctioning and valuation business in India, by organized private sector, are yet to be appreciated by the market. It has been our endeavour to promote the benefits of such services to both the buyers and sellers. We are hopeful...and once the market shows up, the business would grow to its desired level.

Please brief us about Quippo's equipment banks across the country, business concept and the facilities you offer to the contractors?
Quippo has 35 yards in strategic location across the country covering almost all states of India. With our decade long experience in the infra sector we have developed strong relationships through our unique value added services. Equipment Banking is such a pioneering proposition which enables different construction companies' project developers, EPC majors or even individual equipment owners to deposit their idle equipment with us which will be deployed on rent. Thus the owner stands to benefit as this allows to:
  • generate revenue from idle equipment
  • transfer the liabilities of storage and security to Quippo.
  • Keep equipment in running condition
  • avoid incurring administrative cost on manpower
Though the machine is deposited in our bank, the depositors are the sole owner of the equipment at any point of time.

Equipment Service Provider

With the emergence of new players in the field, what influence or affect you witnessed in your business and strategies adopted to capture more market share?
We are the Pioneers and undisputed Market Leaders not only in the Equipment Rentals but also in other allied services like Equipment Banking, Operating Lease, Fleet Management, Auctioning, Valuations etc. that we are providing to the Construction Industry. We are the only company which has been managing more than 1000 equipment on a PAN India basis. Majority of the new players in the market are holding some specific equipment range, business line or some specific sectors or geographies.

NBMCW February 2013


Shantui Announces Aggressive Indian Exp...

Cheng Zhaohong
"For Shantui, India is a huge market with bright and burgeoning business potential. In view of this, we have chalked out mammoth plans either in the form of joint ventures or by setting up independent manufacturing units in the country. Already Shandong Heavy Industry India Pvt. Ltd, of which Shantui is a member, has invested $5 million for the expansion in terms of spare parts' stock availability and dealership network and have further decided to make massive investment in the country shortly," says General Manager Mr. Cheng Zhaohong, in an exclusive interview with S A Faridi. Excerpts below.

Please accept our warmest congratulations on launching the first ever largest bulldozer in China; would you like to share your views with our readers on the newly rolled out product?
First, I am pleased to say that Shantui is the leading bulldozer manufacturer in the world and our launch of the SD90-5 represents not just the largest dozer ever produced in China but also the second largest in the world. The introduction of this machine is a major achievement for us as it shows that our company is capable of building a much larger bulldozer and can compete in a market segment where product quality is paramount in ensuring the machine's uptime and operational productivity potential. In terms of innovation, the SD90-5 has Shantui written all over it. That is what we are most proud of.

The SD90-5 boasts the ability to operate in the toughest and harshest environments with great efficiency. With global environmental regulations and engineering practices constantly changing, the SD90-5 adapts itself well to different methods of mining and earthmoving. Featuring a rear-mounted hydraulic ripper arm, the SD90-5 is well-suited for agitation-methods of mining, while the 45-cubic-meter blade capacity is excellent in clearing any stony debris. Furthermore, its K-type floating rollers and auto-locking torque converter give it the added efficiency to handle any water conservancy, earthmoving or demolition task with the utmost of ease.

In total, the SD90-5 sets the bar for Shantui as an unmatched engineering marvel and hopefully will go a long way in advancing the construction equipment industry as a whole, especially in developing markets where the newest product would be an opportunity to make the most out of its unmatched efficiency and productivity potential. With this product joining our construction equipment armory, we hope to establish ourselves as the number one name in bulldozer manufacturing segment not just in China but across the world.

Kindly name the markets where the newly launched product would be made available for your customers.
After the SD90-5 completes all the mandatory testing processes and goes into production, it will be offered first in China and then to the global market place.

In view of the huge infrastructure business opportunities opening up in India, where the government has targeted to invest $1 trillion in the current Plan period in the infrastructure sector, how do you view your growth prospects during the 12th Five Year Plan period in your country?
No doubt, India is a huge market with bright and burgeoning business potential. In view of this, we are now fully concentrating on the Indian market and have laid big plans either in the form of a JV or by setting up independent manufacturing units. We have set up our office last year in India where officials are currently carrying out a detailed study of the requirements of equipment in the Indian market. Based on the outcome of the study we will take further decisions on whether to produce equipment locally or to import from our parent company in China. In short, we have already taken a decision to make massive investment in India, but a final decision on this score is still waiting.


What types of products are you currently exporting to India?
Currently, we are mainly exporting bulldozers, for which Shantui is known the world over. But as we enter into a new era, which we call our Diversified Product era, we have planned to introduce a fully diversified line of earthmoving, road construction machinery, cement machinery and cranes into the Indian market and want to see how they are performing there and how they are suitable in emerging market environs. Also we want to see how best we can serve the customers there.

Currently, the customers are invariably concerned about the after sales support mechanism including easy availability of the spare parts. In view of this, please dwell in detail on your future plans to set up an effective pan-India services and support systems.
We always localize in such a way that best suits the market requirements. Our commitment to value and customer service makes us a strong brand around the world. Every market is different, and we work hard with our local partners to best serve our customers in terms of after sales support services and spare parts availability on a timely basis.

Currently, in India we are looking to expand our dealership and distributorship network to provide round-the-clock services so that we have an edge over our competitors as this is an important element for the growth of a business. Already, we have invested heavily in the country for the expansion in terms of spare parts' stock availability and dealership network. Second, we are also busy studying the bottlenecks hampering our growth in the country. In fact, the company is going all out to resolve all these issues as quickly as possible because for 2013 it has targeted to have over 200 Shantui machines working in the Indian market and in terms of business volume, we are looking for 20% increase on year-on-year basis.

Besides, to ensure quality maintenance, we are imparting training to our local partners based on international systems so that they, in turn, can provide the best possible services to our customers. Furthermore, the process will also cut down the acute shortage of skilled manpower in the country.

India is a quite price sensitive market; how do you serve the country where contractors and builders scout for both reliable and cost-effective products?
India is a very interesting market in terms of price sensitivity. We have created our slogan ‘Value That Works,' so our products offer great value with performance-proven results. We are better able to control quality and costs and hence, provide a unique balance of quality, cost, and performance. Moreover, for Shantui the voice of the customer is very important so we ask our dealers and distributors to offer rates depending on market conditions and competition.

Would you like to share your views about Shantui's global operations, its manufacturing plants, range of products focused business areas and regions it has fixed on its future business radar?
Shantui, a multinational construction equipment manufacturer based in Shandong, China, has more than three decades of professional expertise in the production of heavy construction equipment. The company is not only the world's largest producer and seller of dozers but also offers a highly diversified range of construction machinery from wheel loaders and excavators to graders, rollers, pipe layers, cement trucks, forklifts, and so on.

Currently, the company has five separate factories including Shantui Assembling Factory, Shantui Undercarriage Parts Factory, Shantui Torque Converter Factory, Shantui Industrial Trading Co., and the Japanese and Chinese joint venture Komatsu/Shantui Construction Machinery Co., Ltd.

Shantui's annual production capacity for bulldozers is 15,000 units, along with 2500 units of hydraulic excavators, 7,000 units of road machinery and5,000 units of concrete machinery. According to statistics, our bulldozers dominate the Chinese market where they account for nearly 70% of heavy-duty machinery market. In addition, it is exporting its products to more than 150 countries across the world.

Shantui Equipment

This is for the first time when China is witnessing a 47% slump in the demand of CE at home which means a complete revamp of your marketing strategies and production planning. Please share with us that how you are coping up with the situation?
Ups and downs are all parts of the business and we are well equipped to handle such situations.

We entered into the overseas markets in 1986 and at that time we had very limited global market share as compared to domestic one but currently we have good hold on the international markets as well. We now know how to handle the worst situations. As per the market scenario and demand trend, we customized our products and also added more value to the product line. As required, we also considered from a managerial point of view how to cut costs which is an important factor kept under consideration when buying equipment.

What about Shantui Group's turnover for this fiscal?
It is same as last year but the exact figure I would be able to tell you only at the end of this year. As of now, we have noticed that it is around $2 billion.

NBMCW Februray 2013


Tata Motors' Unbeatable 4 Years Warrant...

Mr. Vinod K Sahay
"Our strong understanding of the domestic market along with a wide and compelling product portfolio & customer support enabled us to push our market share and position. We have recently introduced an unbeatable warranty of 4 years, on our entire range of heavy trucks with 25 tonnes and higher GVW (Gross Vehicle Weight) and responding to the customers changing needs. We are proactively taking steps to ensure that Tata Motors remains the preferred brand to our customers," says Mr. Vinod K Sahay, Head – (Sales & Marketing) – M & HCV Trucks, Tata Motors, in an interview with S. A. Faridi.

What is the estimate in the fall of demand in the M&HCV segment during 2012 as compared to last year and how do you see the industry shaping up in the coming year?

There has been a decline in MHCV depending on segments. The economic slowdown seen throughout the last 12 months has impacted the M&HCV trucks industry, with industry volumes shrinking by nearly 10-20% in FY13. The policy reforms/interventions announced by the government in recent months will bring in the change. We do not expect significant change in the situation in this fiscal, in terms of volumes comparisons with previous year. As regards next year, it is difficult to predict.

Do you think that pricing is a factor to reckon with in CV market, if so then how the market can be sensitized to reap the benefits of value additions?

The CV customer considers the total cost of ownership and operation of the vehicle which decide his purchase. Although there are a few customers who are affected by the initial purchase price, they are a very small part of the population. There are other evolving trends like the value of providing driver comfort and fleet management services and other solutions, where the customer demand is still nascent.

Prima Trucks

What has the response been to company’s new range of Prima trucks, MAV tippers, their superior technical attributes making them the best in the market place?

The customer response has been encouraging and favourable. These are early days for us to share figures.Tata Motors has introduced an unbeatable warranty of 4 years on its entire range of heavy trucks with 25 tonnes and higher GVW (Gross Vehicle Weight). Tata Motors has designed the 4-year standard warranty based on the lifecycle cost study of over 15 lakh Tata trucks & tippers operating all over the country, in varied terrain and loading conditions. The 4-year warranty is supported by Tata Motors extensive dealership and service network of over 1,300 touch points. On the highways of India, there is a Tata Motors touchpoint after every 50 kms.

Heavy Trucks
This extensive coverage is backed by ‘Tata Alert’, a highway assistance programme for medium and heavy commercial vehicles, available across all the national highways of India. Through ‘Tata Alert’, drivers will receive on-site breakdown assistance within 4 hours of dialing a toll-free helpline number (1800-209-7979). The 24x7 ‘Tata Alert’ service will ensure that a vehicle is put back on the road within 48 hours from the time restoration work begins. In case of major repairs and the vehicle carrying perishable goods, ‘Tata Alert’ will provide load transfer assistance.

What are your company’s plans for the coming year?

Our strong understanding of the domestic market along with a wide and compelling product portfolio & customer support is expected to enable us to grow the market and our position. By introducing new products / variants across the CV range, sector specific applications, increasing the depth & width of our sales and service reach, making innovative finance solutions available to the consumers, we will continue to be the leaders in the market and will continue to be close to our customers, respond to their changing needs and are proactively taking steps to ensure that we remain the preferred brand to our customers.

NBMCW February 2013


JCB's Products Gaining Strength Year-on...

Vipin Sondhi
JCB is a multi-product company with the most extensive range of construction equipment. Currently, JCB offers a comprehensive variety of 24 variants in 7 product lines. JCB machines across product lines offer the best in class fuel efficiency and best return on investment. Hence, all JCB products have been gaining strength year-on-year. With the upcoming Jaipur facility, the idea is to keep pace with the future economic growth and strengthen our position as a market leader in the construction equipment industry both in India as well as APAC & MEA, says Mr. Vipin Sondhi, Managing Director & CEO, JCB India, in an interview with S.K.Khanna.

Please let us know JCB’s plans of investment in its new manufacturing facility to be set up in Rajasthan, its locational advantage over other places.

India has been an extremely crucial market for JCB and over the years, we have made huge investments in expanding our manufacturing bases at strategic locations in the country.

Spread over 70 acres, JCB has planned an approximate investment of Rs. 500 crores over 4 -5 years to set up the upcoming facility in Jaipur.

Rajasthan is rapidly growing as a favorable business place. Some of the biggest strengths of Rajasthan are the power availability and connectivity. Owing to the competitive strengths of Rajasthan, businesses in a wide range of verticals enjoy strong domestic and international position, as well as excellent growth prospects.

How will the new manufacturing facility further extend JCB manufacturing footprint in India and serve the export market in African, West and South-East Asian regions?

In India, JCB already has three well established world class manufacturing facilities; one in Ballabgarh, Haryana near New Delhi and two in Pune. We have the world’s largest backhoe loader plant in Ballabgarh which also manufactures the Liftall, our ‘pick-n-carry’ crane. At Pune, we manufacture Heavyline equipment – excavators, wheel loaders, and compactors.

With the upcoming Jaipur facility, the idea is to keep pace with the future economic growth and strengthen our position as a market leader in the construction equipment industry both in India as well as APAC & MEA.

Please enlighten us about JCB India’s flagship Basic Cluster programme. Having launched it last year, what has been the market response? How is it aimed at helping JCB supplier partners to keep pace with JCB India’s growth?

With the objective of keeping our longstanding suppliers and partners abreast with the latest industry trends, JCB with the help of CII decided to run this "Manufacturing Excellence" program with our key strategic supplier partners.

Spread over one year, the program includes both classroom sessions and the much dreaded ‘homework’. The training program covers the entire gamut of topics such as 5S & Kaizen, 3M & Pokayokes, etc.

Initiated in 2010, we have received an excellent feedback from the industry as well as from our supplier partners. As per CII, JCB is the first ever OEM in India who initiated the cluster approach in earth-moving and construction equipment industry.

This program helps in meeting JCB’s philosophy of establishing long- term & healthy relationship with our supplier partners.

In market place, JCB brand is a household word led by its invented concept of BLs, which has been under constant technical improvement process and has now become the extensively sold and widely seen machine in the country. Please give us an inner view of other JCB’s products gaining strength.

JCB is a multi-product company with the most extensive range of construction equipment. Currently, JCB offers a comprehensive variety of 24 variants in 7 product lines. Apart from the 5 variants of Backhoe Loaders (The "All New 3DX, 2DX, 4DX, 3DX Super and 3DX extra), the company offers 5 Tracked Excavators (JS 81, JS 120, JS 140, JS 200 HD, JS 210), 3 Wheel loaders (two models of 430 ZX, 432 ZX), 2 Compactors (VM 115, VMT 860), 3 variants of Liftall (Liftall 1202, Liftall 1253, Liftall 1553), 2 Skid Steers (135, 155) and 3 variants of Loadall (531-70, 535-140, 540-170).

Other than this wide range of equipment, JCB also provides number of attachments for various purposes such as demolition, foundation, trenching and other activities. With this growing infrastructure demand in India, JCB plans to introduce a wide range of attachments to make JCB machines more versatile.

JCB machines across product lines offer the best in class fuel efficiency and best return on investment. Hence, all JCB products have been gaining strength year-on-year.

JCB JS 120

A word about JCB’s Integrated 3S Facility as one of the unique one-stop solutions for JCB technical services and supply of genuine spare parts services.

Over the years, JCB has developed the largest dealership network in India. Currently, JCB has 500 outlets in India which are 24X7 available for our customers. Our aim is that wherever our customers go, there’s a JCB dealer to provide them with immediate assistance.

3 S facilities stand for sales, service and spares (parts). We have over 5500 qualified service engineers who are trained by us at regular intervals for selling and servicing these machines. All our outlets are fully equipped with international standard servicing.

The business in the road sector in the country is waning out with important players diluting their stake in the road business. How this development impact would the market of road construction equipment in the country?

Road development is a key to infrastructure development but this has been slow moving due to many reasons, including delays in regulatory decision-making, execution impediments, land acquisition issues & environmental clearances etc.

However, multiple initiatives have been taken by our government to regain momentum. With NHAI awarding some mega projects in the coming year, we foresee positive development in the sector. Also, if government accelerates the clearance process of projects like the upcoming Delhi-Mumbai industrial corridor and put them on fast track implementation, they will act as growth enablers for our country. Upliftment in the road sector will definitely be a boom for the road construction equipment market.

What is JCB India’s assessment on how the CE market in the country would unfold in the near future? Is the current phase temporary where CE market is expected to re-bounce in the back of country’s massive infrastructure development programme awaiting ahead?

The construction equipment is certainly facing some challenges due to the overall slowdown in the economy however; these are only short-term challenges. We believe that the long-term prospects of the industry are still strong. In the long-term, nearly all of the infrastructure sectors present excellent opportunities, with roads and highways, ports and airports, railways and power standing out as particular bright spots with astounding sums of investment plan in the coming years.

Moreover, the recent economic reforms introduced by our government look promising. We are confident that these polices will help in reviving economic growth provided they are implemented successfully.

Setting up of the Cabinet Committee on Investment (CCI) is a major step to begin with. The board is expected to clear large infrastructure projects which are stuck due to multiple inter-ministerial issues.

The government should also look at including the earthmoving equipment in the Focus Product Scheme. The earthmoving and construction equipment manufactured in India are at par with international standards and the suggested inclusion will further help in bringing advanced manufacturing skills in operations which will further boost the image of India as the engineering hub for the world.

In a recent move, the government is considering to regulate the import of second hand machinery, if not completely banned it. Do you think that it will impart the much asked for level playing field and encourage competition?

Dumping of used second hand machinery in India has been a cause of concern for a long time now. Currently, there are no stringent laws in India to check the quality of the machines that are imported in India.

The government needs to restrict the entry of these machines and formulate stern polices to keep a check the quality and safety standards. The government should look at putting restriction on port of entry for such imports, preferably one port on each coast.

Once these policies are implemented successfully, we believe that it help provide level playing field to local manufacturers.

What are JCB India’s plans to participate in the second edition of bC India CE mega event scheduled to be held in Mumbai? What new products and services are expected to be launched?

JCB will be a first time participant in the upcoming bC India exhibition and we look forward to presenting our new innovations.

JCB will have its entire range of world class fuel-efficient machines on display at bC India. Our revolutionary machine – the "All New JCB 3DX" backhoe loader which was launched last year will be among the main attractions. This new generation machine is powered by the JCB ecoMAX engine and saves upto 2.5 lac per annum fuel at current fuel costs.

The latest offering in the range of tracked excavator - JS120 will also be displayed at the show. New addition in our Wheel Loader segment - 430ZX, known for its best in class efficiency, will also be a part of the showcase. We will exhibit our world class 9 T Tandem Roller VMT 860 which offers unmatched benefits to our customers in the road construction business.

The most awaited demonstration, JCB’s world famous 'Dancing Diggers' show will also be performed at the exhibition to enthral all visitors and to prove the ruggedness and versatility of our machines.

NBMCW February 2013


Mr. Thomas Lofler, CEO, bC India Expo

Thomas Lofler

“bC India will serve as confidence builder in the market and will go a long way in boosting business opportunities and positive sentiments” says Mr. Thomas Lofler, CEO, bC India Expo

In a given scenario of rupee devaluation, skyrocketing funding cost and unprecedented spiral in the cost of input materials, what contributory role bC India is going to play?

The BAUMA CONEXPO SHOW - bC India is a market place where buyers and sellers of construction equipment come together. We do not expect bC India to be influenced by these factors as we are speaking about a national phenomena which an exhibition is unlikely to change. However, we hope that bC India will serve as confidence builder in the market and will go a long way boosting business situation and positive sentiments.

In contrast to the last edition, how do you view the success of the 2013 edition?

bC India 2013 is a special edition as it grew tremendously, even in times of general economic slow-down. We will have more exhibition space than in 2011, more exhibitors and expect more visitors. The positive feedback from exhibitors and visitors shows us that there was a need for a construction equipment show in Mumbai and that we introduced the show exactly at the right time.

As compared to the bC India 2011 when you faced severe space shortage, what sorts of steps have you taken to accommodate maximum number of exhibitors and visitors?

At bC India 2011 we had a long waiting list as we did not expect such a high demand for space by our exhibitors. Therefore for 2013 we made sure that more exhibition space will be available. We increased the space from 88,000 to 150,000 square meters in order to accommodate more exhibitors with higher space requirements. The marketing campaigns went very well so that we can proudly say that we are on the right track with regard to our targets. As many as 659 exhibitors have been allocated so far and we are going to reach our target of 700 very soon. With regards to the visitors, a survey conducted during bC India 2011 helped us to identify the channels through which most visitors were attracted to the show. Accordingly for 2013 we focused on the successful channels in order to reach out to an even higher number of targetted audience than in 2011. Just to give one example: we have increased our online marketing activities for 2013 as we found out that lots of buyers visited bC India 2011 as they learned about our show on the internet.

What about the growth percentage of exhibitors from Indian players? Given the current scenario how do they perceive bC India?

Compared to 146 Indian exhibitors in 2011, 238 will be participating in the coming event which is a growth of 63 per cent and a proof that the success of bC India 2011 encouraged a lot more Indian companies to exhibit at our event – a great result for us.

Would you like to elaborate on the allocation of stalls and their visitors’ friendliness?

As compared to bC India 2011, we have two separate exhibition halls at the upcoming event. This helps us enormously in creating different clusters. Even within the halls same product groups are allocated together. This makes it easy for the visitors to compare products of the same segment. Please check our exhibitor database where you find all exhibitors and their locations according to their segments: In the outdoor area it is a bit more difficult to create clusters as the crane manufacturers have to be allocated away from each other in order to avoid boom collisions in case of strong winds. Safety is a very important issue for us. Helmets will be mandatory in the built-up period as well as safety ropes for workers working above three meters height. Dealers of safety equipment will be on-site to sell or hire-out its helmets and safety ropes.

Can you give an overview about the progress of on-line registration?

The online registration is going well. Visitors from 26 countries have already registered for bC India 2013. The big advantage of registering online is that the ticket will be free of cost. Visitors registering on-site will have to pay Rs. 300/- for a day pass or Rs. 500/- for all four show days. That helps us to keep the quality of visitors very high. Another advantage and innovation is that after registering online the visitor receives his valid ticket by e-mail. It just needs to be printed – Hogaya! The process takes less than five minutes. I would like to encourage you to try it yourself at See you soon at bC India 2013.

NBMCW January 2013


bauma 2013: Revisiting Germany for a Gr...

Bauma 2013

Eugen Egetenmeir
"bauma has been expanding at an amazing pace since its inception and has been testified by the surging stats showing increasing number of delegates, exhibitors, visitors and exhibition space with each passing year. The 30th edition of bauma, the triennial International Trade Fair for Construction Machinery, Building Materials Machines, Mining Machines, Construction Vehicles and Construction Equipment is taking place from 15 to 21 April 2013 in Munich. The encouraging feedbacks from an overwhelming number of participants have shed strong signals three months ahead of the mega trade show that the event is going to be a big draw. "In bauma 2013, over 3,300 exhibitors are expected to display their products and services over an area of 570,000 sqm and we are optimistic that the event will attract over 450,000 visitors from across the globe," says Eugen Egetenmeir, Managing Director of Messe München International, in an interactive session with S A Faridi and Maria R, during the bauma China trade event, concluded recently.

Driving home his viewpoint about the grand success of the forthcoming event bauma 2013, he explained that "defying flight ban for few days because of volcano ash that engulfed European skylines during the last edition of bauma, the show attracted 3,256 exhibitors from 53 countries and over 420,000 visitors from 200 nations. So, this time we are expecting a record-breaking gathering which has already been testified by the surging number of exhibitors in the waiting list. In fact, the feedback is exceeding our expectation as the demand for exhibition space is going up at a great pace. In view of this, we had to increase the exhibition space area by 15,000 sqm; with all these efforts, there are still large numbers of exhibitors in the waiting list."

Giving an overview of the growing popularity of the show he reiterated that bauma is the peak of excellence as it is not just exceeding in terms of the quantity, but also the quality of participants who are decision maker level. The show gives opportunities to visitors to experience the presentation of various innovative and new developments that are going to be introduced in the show for the first time. In fact, the show is an engine, driving innovation in the industry wherein no other trade fair has ever amazed the world with newer developments. Besides, it provides a unique atmosphere to participants to cultivate and strengthen their business ties by inking new contacts thereby pushing their business to newer heights.

Dwelling in details on the amazing array of arrangements made for the benefit of visitors in the mega show, he stated that bauma presents an absolutely comprehensive range of exhibition space wherein each individual product group is represented clearly by the structured four theme-oriented sectors including Construction Sites, Mining, Extraction and Processing of Raw Materials, Production of Building Materials, and Components and Service Suppliers and they serve as bauma’s foundation.

Elaborating further he stated that for the benefits of the industry, the organizers arrange a forum, i.e. an international communication platform where exhibitors, trade associations and business partners can present the latest product developments, trends and a comprehensive overview of the current market scenario. Tackling the ongoing shortage of engineers in the industry, he added, "we are starting a new forum THINK BIG with an objective to generate interest in the coming generation to shape up their future by joining the construction machinery and building-materials machines industry. In the trade show, young people can come and personally experience high-tech machines at work and witness teams of technicians and mechanics in action."

Joachim Schmid
Appearing unfazed on the adverse impact of economic slowdown on bauma, Mr. Joachim Schmid, Managing Director of the German Engineering Federation, VDMA, said: "We don’t have any fear that bauma will face any problem on this score. As far as global economy is concerned, it is in fact, not in a bad shape as is being made out in certain quarters because there are scores of markets that are doing brisk business. For example, the German construction equipment market is at a very high level and in northern Europe, the situation is not too bad. North America and Russia are assuming certain stability and their markets are showing signs of improvement. South Africa also, is gradually returning to a growth path. Asia and Latin America remain the growth locomotives. In China, we see a downturn of 40 per cent, so currently we are not expecting much from the country. In totality, some markets are good and some are slow but it would not have any impact on bauma as the show is a unique platform for global orientation where visitors will find the high end and innovative products matching their requirements. So we expect visitors from all over the world and believe that even the show will give some push to the economy."

Surmising his interim assessment he claimed that despite the downturn, growth in individual sectors of the construction equipment and building material machinery industry varies in intensity. Earthmoving and road building machinery had its peak in early 2012, growth within the industry this year is going to be for machines for building construction, like concrete machines.

On selecting Indonesia as a partner country, Mr. Schmid stated: "We started considering partnership with the country four years in advance and always opts for the market where there is an economic stability. Secondly, we see that the country is not only focused on construction but also in mining as bauma is a focused show on mining where over 600 exhibitors from 31 countries and 100,000 visitors are participating from this sector only. And last but not the least, we also take into consideration that country should be of interest to our bauma participants and as Indonesia is an emerging market with a population of 238 million and also one of the 20th largest economies in the world where the building industry is booming, that apart, in the raw materials sector, too, major investment is scheduled for the midterm in the country – hence it will offer exciting opportunities to the international bauma participants to enter into the booming market where up till now only China and Japan have made their presence. In view of these reasons, bauma has chosen Indonesia as a partner country."

Strongly favoring bauma as the mining show, he said that "if we see the figures of past few years, the sector for mining, the extraction of raw materials and processing has experienced an impressive growth in every sphere." In 2004, 504 companies represented themselves and their solutions at the fair. By 2010, that number had increased to 605 companies from 31 countries. The share of international exhibitors was approximately 50 per cent, showing an encouraging trend. Hence, in short, bauma has become an important business platform for the mining industry where the mining sector features a growing number of exhibitors and an increasingly international range of exhibits and simultaneously provided outstanding opportunities for networking and boosting business prospects.

Bauma 2013

On organizing regional bauma shows Mr. Egetenmeir said: "The main purpose of spreading the bauma brand regionally is to reach and tap the targeted potential customers. We find that there are many customers from potential regions like India, South Africa or China, who want to visit Munich to attend bauma. However, not everybody can afford high travelling and lodging costs for a trip from other continents to the show in Germany. Considering this, we made the studies on the markets which have good demand for equipment and machinery and the results revealed that bauma China, bauma Africa and bC India are now in existence."

Going further, he said that "we have witnessed that since 2005-06 the production and sales of construction equipment unit is shifting from West to East. Off-highway researches show that China alone currently per year is producing and selling around 500,000 units of earthmoving and road construction equipment, hence this market is quite good and alongside also tapping neighboring markets."

"Because of these regional shows, we have also noted an increase in the number of exhibitors. "For example in bauma 2007, only 17 exhibitors from India made their presence. This number could be increased to 35 in 2010. Similarly, China experienced an upward of 300 exhibitors in 2010 from eight in 2001." Seeing positive response, Mr. Egetenmeir expressed his unfailing quest to strengthen all the regional shows globally like bauma Germany.

NBMCW January 2013


Focuses on the Sales of Construction Eq...

Sandvik Focuses on the Sales
The Indian arm of Sandvik, a Swedish construction equipment manufacturing major, will generate lion share of its revenue from the increased sales of construction equipment in India and has targeted to generate asale revenue worth Rs. 7000 crore by 2015, says Raghavan Ramaswamy, President, Sandvik Construction Asia, in a media and customers’ representatives’ interaction meet recently held in Pune. Reports P. P. Basistha

The President of Sandvik Construction in India was accompanied by other senior officials including Ajay Sambrani, Managing Director Sandvik Asia Pvt Limited, Atul Inamdar, General Manager-Assembly Centre and Andy Taylor, Acting President Sandvik Construction Global. They were unanimous in mentioning that Sandvik India has set a target to achieve revenue worth Rs. 7000 crore by 2015 and that a substantial portion of the revenue that would flow to its kitty would be generated from the construction equipment business arm. The company is targeting a revenue of approx Rs. 2800 crores during 2012, which is higher than the Rs. 2200 crores it earned during 2011. Though not quantifying the amount of revenue that was targeted to be generated through the construction equipment business, they said that despite market slowdown, the company recorded decent growth of 12-15% from construction equipment including allied and supporting business in 2012 and has targeted to achieve approx 20% growth during 2013 when the business will mostly be supported through growth in quarry and aggregates led by planned expansion of road development projects including cement and hydro power sector across the country.

Value in Sales

According to the officials, targeted growth would be largely materialized through slew of initiatives including by adding value in sales, essentially through the introduction of newer products backed by better research and development, customer support and focus on after market business.

Elaborating on the details of the business plan for attaining the colossal targeted growth, Mr. Sambrani, told NBM&CW that effective research and development support for newer products would be one of the key initiatives to support business growth. "Sandvik group has identified India as one of its premium centres for carrying products development to cater the requirements of construction and mining sectors globally. With our presence in India in the past 52 years, we have been able to make sufficient knowledge base and this would be synthesized with our global R&D input to create suitable products for Indian market."

Though the company will refrain from introducing products specifically customized to the requirements of crushing and screening sector in India, Raghavan added that the products would be tailor-made to job site requirements. "Sandvik is better known as a total solutions provider, we do not supply standard products to quarries, instead products are crafted to suit the specific job site requirements post bagging the orders from the client both for the wheeled and stationery plants. The aspects like topography of the job site, geological specification and finally the aggregates requirements are taken into account for designing the plant, says Mr. Raghavan.

Insisting that bulk of the requirement of Indian construction sector comprises 200-300 ton per hour plants (tph), however, with bigger job sizes, mainly from the road construction sector, there is a transitional shift towards higher capacity plants in the range of 500-600 tph at par with global markets. Though refraining from quantifying the market size of higher capacity crushers in Indian market or the demand sectors looking for the enhanced capacity units, he says, "With our ability to produce wide capacity of plants, we would be able to address various emerging market requirements." Sandvik has recently launched its ‘Vibro Cone’ 1000 tph series of cone crushers.

Reiterating that competition is well likely to be stiffer for static and tyre mounted wheeled units from tracked segment. This is because most of the tracked plant manufacturers are diverting their attention to the aggregate sector largely owing to slowdown in mining sector.

New Products & Business Fine-tuning

Customer Felicitation during the Sandvik Customers Meet
One of the prime strategies to promote sales will be through the introduction of newer products. Sandvik is looking to add strength to its sales through marketing of its acquired ‘Rammer’ brand of hydraulic rock breakers. Sandvik which acquired ‘Rammer’ brand of hydraulic rock breakers made an official re-launch of the products during 2012 in Mumbai. The breakers will be well compatible to various classes of excavators. Sandvik’s ‘Rammer’ hydraulic rock breakers are available in a varied range.

The introduction of newer products is expected to strengthen business for Sandvik, however, it will be important for the company to consolidate its presence, in order to retain its foothold amidst slowdown led by the fall out of competition. Currently, he adds, "At par with looking for newer business opportunities, customers’ focus will be maintained by the company for the new and existing ventures. In previous years, we carried out organizational restructuring by creating independent five verticals in accordance with our overall business structure, with construction business being one of them. The restructuring was carried to maintain better customer focus. Strengthened customer attention will be one of our key growth strategies."

In his concluding remarks, Mr. Raghavan said, better customer training as part of product support would continue to be our cornerstone aimed at better support and to expand market network, Sandvik would adopt a double-pronged strategy of appointing dealers as well as promoting direct sales based on requirements. The aftermarket business will contribute to Sandvik’s sales in a big way.

In fact, Sandvik has planned huge capital investment in coming years to strengthen its manufacturing and service network in India where it has five business divisions which consist of the construction equipment and tooling division in Pune, rock tools division in Hyderabad and heating wire division in Hosur, stainless steel production and seamless tube in Ahmedabad, tungsten and recycling plant in Chiplun.

NBMCW January 2013


Volvo: Business Opportunities With Righ...


Mr. Olof Persson Mr. Philippe Divry Mr. A. M Muralidharan
Olof Persson Philippe Divry A. M Muralidharan

Volvo intends to expand its presence further in the backdrop of its fifteen years of business experience in the country. According to Mr. Olof Persson, President & CEO, Volvo Group, the prolonged existence has given the company sufficient knowledge about the current and emerging requirements of the Indian markets. The company will look to take on the market requirements by adding right products to the market with one of the prime business verticals to be construction and mining sector for the Swedish identity. In a freewheeling interaction with P. P Basistha, Mr. Olof; Mr. Philippe Divry, MD, Volvo India Pvt. Ltd., and Senior Vice-president, Truck Joint Ventures India, Volvo Group; Mr. A. M Muralidharan, President Volvo CE India gave an overview of the future business roadmap charted out by Volvo to promote its Indian business followed by a committed investment of Rs.18 billion towards Volvo–Eicher joint venture and Rs.20 billion for the Volvo group spanning in five years.

Emerging Opportunities

According to Mr. Persson, "continued thrust by the government for developing the country’s mining and infrastructuring sector, provides us an ideal business opportunity with all certain aberrations to promote and expand our products portfolio in India." He said, "we intend to take on the opportunity by adding products backed by suitable branding to the same. One of the initiatives towards the direction is our joint venture tie-up with Eicher. The Volvo Eicher Commercial ‘VECV’ entity will look to tap the light and medium haulage tipper trucks comprising 16-25 tons, which have got major demand in India. The segment finds its application in various infrastructure sector and Eicher has got a major presence in this segment with its good market network. Value engineering will be done to Eicher’s tipper and hauler trucks and products line through designing products that are more suitable to Indian requirements, which will enable us to have a competitive product positioning in the market. By setting up a new fuel-efficient localized engine plant for Eicher, we’ve ensured the supporting step towards the direction."

Higher Capacity Tipper Trucks

Marketing higher and premium capacity trucks will continue to be focus area for Volvo. According to Mr. Divry, "thrust towards premium capacity tipper trucks will continue to be our thrust area as there is a demand shift taking place towards higher capacity segment led by increasing job volumes in construction and mining which is putting up demand of equipment with faster cycle times and lesser maintenance costs. We are planning to promote the premium capacity tipper trucks through appointing dealers in potential demand pockets."

Strategies for Earthmoving and Road Construction equipment

Mentioning on Volvo, CE’s present product positioning for construction and mining sector and future strategies to promote the same, Mr. A.M. Muralidharan said, "we have got an elaborate products portfolio between 14 and 70 tons of excavators addressing varied application requirements. The 14-17 tons are for the construction market whereas 48-70 tons fit to the requirement of mining market. Support to the equipment is provided through our adequate customers support programme in place. The excavators score high on advanced-technology allowing them to deliver higher productivity. Right packaging of the product in terms of its placement along with necessary service backup, will continue to be cornerstone for promoting our earthmoving business."
"Similar would be the strategy for lucrative road construction equipment. Our portfolio for road construction equipment is quite wide. We will keep introducing newer products addressing diverse requirements. Overall, our marketing strategy for Volvo products will be through placement of advanced products, characterized by fuel-efficient engines, newer solutions backed by customized service agreements," said Mr. Muralidharan,

Addressing Competition & Affordability

Volvo’s ability to offer right products characterizing advanced technology would keep us above competition claimed Mr. Persson. He said, "advanced technology products will allow the owners better value for the capital investment despite initial costs being higher. Our prolonged business experience for fifteen years in India will be the major tool to evaluate the present requirements and craft appropriate solutions for the same. One of the major strategies to make products affordable is the setting up of Volvo Financial Services, which is in its initial stage of planning in India. A major initiative towards making products affordable has been through our earlier tie-up with Srei Equipment Finance."


NBMCW December 2012


CHOWGULE construction technologies: A Q...

CHOWGULE construction technologies From An Infant Company to A Quality Turnkey Solutions Provider

Mr. Ewart Lazarus
Evolving from an infant company, CHOWGULE construction technologies has ventured into offering turnkey solutions in serving the construction chemicals sector in India. CHOWGULE construction technologies delivers assurance of quality, consistency and performance for customer. It has its manufacturing facility in Goa that produces waterproofing, concrete repair and floor coating products. Our manufacturing facility is currently being expanded to a 50,000 sq. ft. state-of-the-art modern facility. . . A separate greenfield plant in Gujarat is also planned and will be under operations by 2013-14, says Mr Ewart Lazarus, Executive Director, CHOWGULE construction technologies Pvt. Ltd., in his interview with S. K. Khanna.

Please tell us about the evolution and progression of CHOWGULE construction technologies (CCT). As part of CHOWGULE group with different business areas, how does CHOWGULE construction technologies’ entry into the construction chemicals business compliment the group’s diverse businesses?

CHOWGULE construction technologies has evolved from being an infant company, undertaking waterproofing contracts in late 90s to taking up more complex and high volume jobs in waterproofing, structural repair and floor coatings, both in private and public sector. Now, it has also ventured into offering turnkey solutions involving supplies of products. A step has already been taken to develop a network of highly trained and qualified applicators, who can install our solutions in a specified manner. To further ensure successful implementation of these systems, our in-house contracting division provides support, especially for new applicators that are not well-versed with the ‘CHOWGULE Methods.’

CHOWGULE construction technologies Pvt. Ltd. is a part of the ninety-six year old CHOWGULE Group of Companies, which has its presence in shipping, iron ore mining and palletization, shipbuilding, industrial salts, gases, explosives and automotives, in addition to construction chemicals.

When it comes to complimenting our Group’s diverse business areas, CHOWGULE has always looked at getting into those that have long-term potential. As government’s 12th five-year plan fully endorses aggressive growth with huge investments in construction industry, this will provide a great opportunity for construction chemicals industry.

CHOWGULE construction technologies
A word about CHOWGULE construction technologies’ manufacturing facilities, their locations in India, any manufacturing collaboration with overseas players, and CHOWGULE construction technologies extensive product range serving the construction sector.

“CHOWGULE construction technologies not only manufactures products, but also delivers assurance of quality, consistency and performance for customer.” CHOWGULE construction technologies has its manufacturing facility in Goa that produces waterproofing, concrete repair and floor coatings products.

We have always aspired and insisted on delivering products of highest quality that can perform in tropical climates. For this, CHOWGULE construction technologies has collaborated with German partners. While working with Germans, CHOWGULE construction technologies has always found many synergies in their ethics and approach to business. We produce a wide range of products that are acceptable as per their quality standards, not only in domestic but also in the US and EU market space.

Our manufacturing facility is currently being expanded to a 50,000 sq. ft. state-of-the-art modern facility, which would cater to the entire range of product mix. A separate Greenfield plant in Gujarat is also planned and will be under operations by 2013-14.

What is the size of construction chemicals market and CHOWGULE construction technologies’ market share through its product range available in the country?

Though a small player, CHOWGULE construction technologies has already established itself as a supplier of quality products, backed up by a professional contracting team in the markets that we are currently operating in. Plans are already afoot to geographically further expand in our areas of operations in Western and Southern region and now also in the North.

CHOWGULE’s unique advantage is our specialised contracting division that is fully equipped with semi-mechanized tools to carry out large projects on turnkey basis. With over a decade of success in India, CHOWGULE is trusted by leading architects, consultants and developers in Mumbai, Goa, and Bangalore for our unmatched expertise, quality assurance and technical support.

The Indian Construction Chemical market has touched Rs.3000 cr in 2011-12 and is growing at 18–20% CAGR.

What are the quality control and quality assurance systems placed in the company, R&D support back up, including details on CHOWGULE construction technologies’ Turnkey Consultancy Services? How do these activities stand to the test of complicated requirements of infrastructure, retail and housing development projects?

“We follow philosophy of adhering to highest quality Standards, not only in products and services, but also in every action which can affect our customers and stakeholders.” CHOWGULE construction technologies possesses a modern R&D facility in Goa, which is well equipped and manned by skilled personnel. We work hand-in-hand with the R&D facility of our German partners for both technical and new-age product support, ensuring our customers receive systems of European standards, tailor-made to suit Indian conditions.

CHOWGULE’s approach to any project is firstly diagnostic. The diagnosis is carried out by experienced and trained professionals. It is then followed by the selection of an appropriate product range to provide a complete solution. Our engineers and supervisors run through a round of site inspection, checking the concrete condition, the area of application which may differ from a basement to an underground water body, wet rooms, podiums and so on. Each supervisor is provided with a checklist to control quality, pre, during and post work, to ensure systems are installed as per specifications.

CHOWGULE continuously thrives in adding valuable products and solutions on its platter, which positively impact the quality of structure as a whole.

CHOWGULE construction technologies
How has been the business performance of the company withstanding the present slowdown phase and how is the company dealing with the situation to maintain its business tempo and even taking it to its next level of performance?

Though the economy has seen a considerable slowdown in both small and medium business segments, this did not impact us badly, as we are consistently delivering quality, both in terms of products and services.

The construction industry is now well-advanced to take care of its repair and waterproofing problems before they come to the fore, but there is a laidback and ad hoc approach to the repairs and waterproofing problems, which still confront the industry so much so that these areas are still regarded as poor cousins. How does CHOWGULE construction technologies as a pioneering company in this business like to sensitise its clients and others about the manifold benefits of fixing these problems much before they emerge? Is there any awareness or promotional programme at company’s end to sensitise this aspect?

It has been accepted that the expertise and product mix in the construction chemicals market is widely and vastly underutilized. CHOWGULE construction technologies’ prime role is to create awareness amongst the consultants and architects. What has contributed majorly to the underutilization is the lack of regulatory standards by authorities, which is the rule book for construction in any developed economy. This makes waterproofing and structural repair areas second cousins. Secondly, most developers would prefer to cut cost in areas like waterproofing, since they perceive them as cost-impacting. On the contrary, the importance of waterproofing is to provide protection to the building to ensure long-term durability.

CHOWGULE construction technologies
Products are offered by many companies in the market, but the way they are installed holds great level of significance in authenticating a quality waterproofing system. When CHOWGULE construction technologies heads into a project, our diagnostic approach with tailor-made solutions sets us apart, and also ensures very high efficacies of all our systems.

What about training and skill development programme for the applicators?

CHOWGULE construction technologies spends quality time in educating its staff and applicators who indirectly become a face of CHOWGULE construction technologies in the market. CHOWGULE construction technologies has its applicator network established in the west and south zone of India. We have also started our network in North this year. These applicators run through theoretical and practical (site visits) experiences to skillfully provide these solutions at their end.

We have a separate team to cater to the needs of these applicators and provide technical support. A technically sound in-house contracts division comes very handy for providing onsite training to these applicators.

CHOWGULE construction technologies
A brief about CHOWGULE construction technologies’ unique offerings and any new product launches.

“We believe a unique solution without sustainability does not carry any importance.” That’s why all or solutions in field of waterproofing, repair and coating are unique and ensure endurance by performing in critical conditions. Our Crystalline System, recommended for underground structures both in positive and negative sides has been successfully installed in many basement projects. Many of these projects required a waterproofing system that would withstand a water head pressure as high as 18 to 20 metres.

Our current major successes are in the range of polyurethane injection foams, resins and gels that are produced from our facility in Goa. We are the only company in India that are producing this complete PU range, which comes as a major advantage. Currently PU products are imported from the US, Europe or South East Asia, leading to many hassles. Some include higher transit lead-time, additional duties and maintaining stocks. These in turn, lead to importing sizeable quantities, and hence sometimes, products are not available on site when you urgently require them. So, with us having our own production facility, these hassles can be curbed.

Our PU range includes rigid foams that arrest active leakages, flexible resins to seal the cracks, rigid resins to strengthen the structure, 2 in 1 products that arrest as well as seal the cracks and gels for curtains and expansion joints. We have also simultaneously started exporting this range to the EU.

Apart from this, CHOWGULE in collaboration with German-based AB-Polymerchemie offers high quality flooring solutions like the ESD (Electro-static discharge) floorings, moisture barrier and grease removal systems under the name of CHOWGULE ABP. The reference list - to name a few include Volkswagen AG in Germany, Daimler AG in Bremen, BenQ - Siemens in Kamp-Lintfort, Procter & Gamble, Gilette etc. - itself speaks of the acceptability of products from CHOWGULE ABP.

Our new product range includes exterior wall coatings under “AcryCoat” series of products. These are high performance coatings which are highly elastic, UV-resistant and durable enough to withstand harsh and fluctuating weather conditions. They are also available in different shades to enhance the aesthetics of the structure.

CHOWGULE construction technologies
Do you think the current construction chemicals business and its market in the country is very much fragmented with so many players of different hues and tenor causing some distortions in it? How can this business be run in an organised way? Is there any need of an apex body to get this job done for the healthy growth of construction chemicals sector in the country?

Yes, it is a fragmented market with more than 300 manufacturers, among which only 4 to 5 players account for more than 50% market share. Organised sector contributes about 75% of market share. Also, as mentioned earlier, in construction chemicals sector, there is no regulatory body to check on quality of construction.

Unlike developed countries, in India there are no codes of practice in line with ASTM/DIN standards as far as usage of chemicals is concerned. Focus is more on initial cost instead of lifecycle transaction cost. There is shortage of a trained work force. That is why there is constant need of an apex body to rule out these shortcomings.

Having regulatory practices would be the key factor in helping the industry grow. This would also help serious players to be able to perform, both in terms of expertise and products, and also in terms of creating awareness.

NBMCW December 2012


Kashyapi Infrastructure on Strong Techn...

Kashyapi Infrastructure on Strong Technical and Managerial Fundamentals

Kashyapi Infrastructure Pvt. Ltd. (KIPL) main focus is on Civil Construction, our strength is our highly motivated team of professionals and Engineers. We employ several cost-saving strategies throughout the project lifecycle, working side-by-side with all key stakeholders to reduce costs without sacrificing the goals or the quality of the final product. We are well equipped with latest construction machinery and equipment, says Mr. Kamlesh Kumar Upadhyay, Managing Director, KIPL, in his inteview with S. K. Khanna.

Please introduce Kashyapi Infrastructure Pvt Ltd (KIPL), its presence in infrastructure space, its evolution and progression, its work culture to enable it to come to its present status in infrastructure market.

Kashyapi Infrastructures (P) ltd, established in 2008, is engaged in Civil Construction. We are working mainly for govt. and semi govt. departments. Our contribution to the nation in infrastructure development is by way of constructing residential projects, roads, sewer & water system, electrification work, public utility services and other development work.

As MD of the company, I owe success to my team; we inculcated a culture of responsible work force, and have empowered middle management to take all routine day-to-day decisions without top management involvement. Besides this, we constantly invest in upskilling our resources to maintain our edge in market.

As far as company’s growth is concerned, the government policy has been very conducive to infrastructural development, we can see from merely 3–4% of the GDP, today infrastructure is standing at about 9%. Now the government is hoping to spend about $500 bn on this sector in XI plan as compared to $200 bn in X plan, which is a significant jump but more is in the offing.

We have already seen that due to increased spending on various infrastructure projects, most companies today have an orderbook which is almost three to four times more than the previous years, and same happened with us.

Kashyapi Infrastructure on Strong Technical and Managerial Fundamentals

What are KIPL’s important business areas and its supported strength in terms of quality work attributes, managerial and technical fundamentals? As a professional company, how do you pursue your set business target?

KIPL main focus is on Civil Construction, our strength is our highly motivated team of professionals like Engineers & Managers, Experts from different fields as Advisors & Consulting Associates to take up any construction project and execute every aspect of it with precision and success. We employ several cost-saving strategies throughout the project lifecycle, working side-by-side with all key stakeholders to reduce costs without sacrificing the goals or the quality of the final product. Kashyapi invests in its people to move ahead with pace towards progress in a true professional manner. Our time management and resource optimization techniques help us complete project in minimum possible time.

What are the company’s equipment assets enabling it to handle multiple infra projects? Is the company also involved in the business of equipment rental?

We are well equipped with latest construction machinery and equipment like RMC Plant, Putsmizer Concrete Pump, Mini Mobile Concrete Batching Plant, Total Station, Generator Sets, Transit Mixer, Hot Mix Plant, JCBs, Volvo Compactor, Road Roller, Hoists, Reif. Cutting Machines and other Testing Equipment. As of now company is not involved into equipment rental business.

Some details of company’s completed projects, projects in hand, their nature and clients response to the work quality, timeliness, and overall cost effectiveness that benefits to the clients.

Kashyapi Infrastructure on Strong Technical and Managerial Fundamentals

It would be a long list of completed projects, however, some of our projects are:
  • Construction Of Cricket Stadium, 350 Seater Boys Hostel, Sports Centre, International Centre, Utility Centre, Administrative Building, Animal/Green House, Law Faculty and Faculty Houses in Gautam Budh University, Gr. Noida, a world class university.
  • Construction of Income Tax Office Building at Noida awarded by (NBCC) National Building Construction Corporation Ltd.
  • Construction of Multilevel Parking in Darjeeling.
  • Construction of Residential Houses in various schemes awarded by Gr. Noida Authority, Allahabad Bank, a Nationalized Bank, National Building Construction Corporation Ltd.
  • P/L Storm Water Drainage, Sewerage & Water Supply Network around F-1 Racing Track, Gr. Noida awarded by J.P. Associates Limited.
  • Construction of Shell Roofs, Store Depot and Other Civil Work in Bhuvneshwar awarded by East Coast Railway & Construction of Railway Platforms at Anand Vihar, Delhi and Police Station in New Delhi are in pipeline for acceptance.
  • We have started construction of Multistoried Residential Towers La-Royale at Indirapuram, Ghaziabad & Noida Extension.
Kashyapi Infrastructure on Strong Technical and Managerial Fundamentals
We are fully aware of client’s preferences, needs and budgets. No wonder, the company has a satisfied list of clients.

Talking about residential projects, what is your expectation from La-royale Indrapuram and other residential projects, What are your future residential project plans and where do you see market going in next five year?

We launched La-Royale a luxurious residential project, as per plan, the project will have towers of 20 floors each, with 3 & 4 BHK units measuring between 1425 and 2800 sqft respectively, the construction is in full swing in 3.5 acre and is expected to be completed by the end of 2015. Since its launch, we received good response and have already sold about 40% of inventory in HNI market.

As far as the Indian real estate market is concerned, it is today standing at about $90 bn is growing at CAGR of 30%, and is expected to reach $180 bn by 2020. Housing will account for about 60% in overall real estate growth, around 65% of the buyers are in the age group of 30 – 40 yrs and investing in range of Rs.25 to 50 lacs. Young buyers see this as an attractive investment option along with tax benefits. Keeping the average ticket size of investor our next project is about to be launched in Noida extension.

On the future front, looking at ever increasing disposable income group in non-metro cities and exponential rise of land price in NCR region, the company has already acquired and is in process to create a substantial land bank in big non-metro cities across north India.

What has the business performance been of the company during the past 1-2 year, the impact of present slowdown on its business targets if any? How has the company been able to insulate itself from the present slowdown, thus enabling it to not only maintain its business tempo but also taking it to the next level of performance?

We completed our projects within the stipulated time and have progressive turnover during FY 2009-10. Our performance was much more to our expectations. Though there was a slowdown in the construction industry but we were having projects in hand to complete during that period. New opportunities are coming again in the market. The company has enough liquidity to sustain during though time. We have now focused towards Tier II and Tier III cities where there is a large scope for development and construction activities. People of such cities also require development in their areas to close the difference with Tier I cities. We are very much sure that step towards these cities will enable us to maintain our business tempo as well as progressive performance.

Is there any skilled manpower crunch in the company, if yes, then what are the enabling systems placed to train and retrain its personnel and induct new skill and expertise so as to enable them to take A-Z responsibility in various works in housing, road construction?

We are engaged in construction business for long and never faced the crunch of skilled manpower. We organize in-house training programme to update our manpower with latest construction technologies from time to time. Our manpower is our strength. Upgradation with latest equipment, timely encouragement and social behavior are the key to retain personnel in an organization. Our motivation and their dedication maintain strong confidence to understand and fulfill their responsibilities towards their work and duties.

Do you think that present reforms being initiated in infrastructure and financial sector are compatible with the emerging business realities to motivate the infrastructure companies to participate more proactively in the infrastructure market? What could be the new initiatives for which the time has come but still eluding the attention of policy making and implementation bodies concerned with infrastructure development?

Though the reforms in the field of infrastructure and financial sector are not in accordance with the need of time. Now our government has taken initiatives to further development in infrastructure in the country. The FDI in retail marketing shall be one of the steps to create new opportunities in this field. The govt. should take effective steps in financing the Infrastructure Projects. India being a developing country, needs the development and construction of Roads, Buildings, Bridges, Flyovers and Power Stations to develop the business and create similar opportunities.

One can see Kashyapi Infrastructures has done most of it projects in Uttar Pradesh and later on Diversifying to Central government works and other states like Orissa etc. What are your expectations from the present government, and what all suggestions you would like to give in order to make working environment more healthy.

Infact, Kashyapi Infrastructures has undoubtedly done substantial amount of work in UP, our 90% of turnover in first few years came from development work from Noida. We have executed one of the best projects in Greator Noida Gautam Budh University, UP, and the company has recently bagged two consecutive projects for Northern Railways.

Now, UP has a young and educated CM, Mr. Akhliesh Yadav, at the helm of the affair, this is itself a very good indication for infrastructural development. I am sure that he knows how much needs to be done at infrastructure front. Besides this, bodies like UPRNN (Uttar Pradesh Rajkiya Nirman Nigam) UP PWD, JAL NIGAM and State development Authority etc are working proactively on Infrastructure development front.

I would only suggest that the UP government departments should immediately start proceedings to allot Infrastructure Projects, which are already approved and funds are allocated.

As economy is growing over next 10-15 years, the state will have to invest more for the development of infrastrure as well as other supporting industries.

Kashyapi Infrastructure on Strong Technical and Managerial Fundamentals

NBMCW December 2012


Opportunities are knocking aplenty: ZAK...

Knock! Knock! Knock! Opportunities are knocking aplenty:

S.A. Ahmed, Director, ZAK Trade Fairs & Exhibitions Pvt. Ltd.,

Please give an overview of Indian Fenestration Industry.

Mr. S. A. Ahmed
The Indian Fenestration market which includes windows, facades and doors, has seen the emergence of hi-tech technology driven and custom made solutions in the last decade. This sector is on an upward growth and will also witness a surge in growth in the years to come. The growth for the windows and doors market will come from the rising demand of the housing sector and the façade growth will be spurred from the commercial sectors with more soaring foreign investments coming to India. Contrary to many reports, the Indian industries are definitely growing and of-lately there has been an upgrade of technologies happening.

What changes are seen in the recent past in the Fenestration Industry?

The fast changing Indian Fenestration industry over the past decade has seen high performance glasses, system windows, etc entering into India. But in the last few years, there has been an increased awareness of quality products which has seen the system window houses go aggressive on their promotion which in turn has made the end users more aware about quality window products. Double glazed glass, laminated glass, etc are being looked at seriously by the end users for acoustic comfort, thermal comfort, etc. Fabricators from Far East & Middle East entered into India and have executed projects and many more are planning to come. All this will enhance the quality of work and of course increase competition.

We at Zak, have all the right players, technology manufacturers, etc showcasing their various solutions for the glass, fenestration & extrusion industry. I invite one and all to attend this edition of Zak 2012 which will be held in Pragati Maidan 14-16 December, which is our best ensemble of solutions till date which is signed, sealed & delivered straight from our hearts.

As I said earlier, opportunities are knocking aplently. Grab them.

What’s new at Zak 2012?

A visitor is satisfied only if he gets to see new “Innovations” every year which will help him upgrade/enhance his current setup. This year at Zak 2012, we are not only showcasing new innovations of products but also new companies which means new products. Over the last 10 months, Mr Arvind Kumar - VP, Zak Group and myself have put together a fine ensemble of 410 exhibitors covering the A-Z of the fenestration industry. This will ensure that a visitor is fully satisfied during his visit to Zak 2012.

Apart from the exhibition, we have launched two new programs. The first one is a workshop and a joint initiative with the Federation of Safety Glass (FOSG) titled “Kaanch-Ki-Paathshala” which will target the finishing industry whereas the second one is our personal initiative to push energy saving windows via thermal broken profiles titled “Aluminium Thermal Break Symposium.” Apart from this, we have the 2nd edition of uPVC Profiles conference along with the 2nd edition of the Aluminium Surface Finish Symposium.

ZAK Glass Technology Expo 2012

Could you please throw some more lights on the above mentioned workshop, conference and symposiums?


The practical training class of glass is here to help you hone and improve your skillsets. The experienced faculty will guide you through various processes and new techniques aimed at improving your potential. Every aspect of using and installing glass shall be covered in the curriculum designed by industry professionals. At the Class of Glass, you will not only improve your skills but also learn about new methodologies and applications that are going to be in the demand. Enhance your skills, learn new things and improve your earning potential - join the class of glass.

  • Installation of windows
  • Installing glass in windows
  • Glass handling & Mirror installations
  • Patch fittings & shower enclosures
  • Spider glazing installation
  • Glass railings installation
  • Silicone applications and more...
ZAK Glass Technology Expo 2012

Conference on uPVC Windows, Doors & Profile Industry

After the resounding success of the PVC profile conference in Mumbai last December, the 2nd edition of the conference will now move to the capital of India, the epicenter of government bodies, the home for Green Building Activists New Delhi. This year the conference & workshop will bring together global & local experts from the industry, top representatives from the government bodies, Institutions, Enthusiasts from the fenestration industry, who will provide explicit insights into current trends and engineer a road map to the emerging future of PVC profiles and its ever so important role in the application segments it serves.

The conference will feature specific segmented tracks:
  • Role of green buildings in India & uPVC coherence
  • Energy star ratings for windows
  • Choosing the right profile & hardware - Benchmarks & innovations
  • Fabrication Innovations - New age technology for the Indian market
  • E - Windows - The pathway for paperless management of windows
  • Decorative effects for uPVC profiles - Lamination & paints
  • Fabrication & installation workshop by UWDMA

Conference on Surface Finishing for Aluminium Extrusions

Aluminum has been identified as the most versatile metal, and is consumed widely next to steel. Its amazing and versatile qualities render itself to an almost endless range of applications. Aluminum touches our daily life in various forms ranging from Extrusions (door & window), Castings (auto parts), Tubes (radiators & other HVAC systems), Sheetcoils (roofing/automobile), Plates (shipping & tooling), Foil (food packaging) and Forgings (auto parts) to the finest value addition in many forms. Aluminum is unique when it comes to a combination of characteristics such as its superior weight to strength ratio, flexibility while being durable, corrosive resistant and, most importantly, it’s hundred percent recyclable, thereby possesses the qualities of a green material. Hence coating for Aluminium becomes very important due to its wide usage.

The 2nd Zak Aluminium Surface Finish Symposium will provide a knowledge platform on the global best practices in coating on aluminium extruded profiles. This symposium will help the applicators to find out how to apply the best practices to do more with less, increase efficiency and reduce the environmental impact of major projects.

Key attractions:
  • Introduction of quality labels – Qualicoat, Qualanod, Qualisteelcoat and Qualideco.
  • In depth interactive workshops on pre-surface treatment systems
  • Workshops on coating technologies – Innovation and right application
  • Roadmap for Quality: An engaging group discussion with panel representation from leading Architect, Developer, Installer, Coater and Supplier.

Conference on Thermal Break Technology for Aluminium Profiles

Powered by Technoform Bautec India, the Zak Thermal Break symposium, will be India’s first dedicated conference on energy efficiency for facades and fenestration. Presentations will be by suppliers representing Aluminium Extrusions, Aluminium Systems, Energy Institutes and prominent government representatives from the Energy Sector. Be a part of the forum, to learn how you can save energy bills by about 40% by switching over to the proven and tested thermal breaks for your facades and windows at your offices, houses and houses. Delegates will be represented by architects, builders, façade consultants and other representatives from the government institutions.

Topics of discussion:
  • Window labelling
  • Thermal break production technologies
  • Thermal break systems
  • Case study: ITC Grand Chola, Chennai
  • Future of thermal break in India: An engaging group discussion with panel representation from leading Architect, Developer, Façade Consultant & Fabricator.
ZAK Glass Technology Expo 2012

Few Important Participating Companies at ZAK Exhibitions


FOSG is an association of Glass manufacturers in India that encourage, promote and develop the cause of glass processors of all kinds and to safeguard and protect the interest of the glass processors industry in India. FOSG also aims to foster and promote cooperation amongst the members of the company engaged in the glass processing industry in India and thereby develop a spirit of mutual help with one another. Visit for more details about the association and enrolment.


EnduroShield® is a manufacturer of protective coatings for all glass surfaces. Developed with cutting edge nanotechnology, the coating is supplied to customers all around the world. EnduroShield is an invisible, non-stick coating that reduces cleaning time by up to 90%. Application is a simple process of spraying the liquid coating onto a clean surface to provide a permanent protective bond. With EnduroShield, the use of harsh chemicals is eliminated. EnduroShield is recognised as being at the forefront of this technology, with architects and developers specifying on residential and commercial projects.


Ozone Plus launches the new revolutionary hydraulic patch. Six reasons to opt for it:
  • Superior aesthetics
  • No digging / cutting of floor required
  • Easy installation
  • Low opening force valve
  • 500,000 cycles tested
  • Worldwide patent
ZAK Doors and Window Expo 2012


Kawneer is a part of Alcoa’s Building and Construction Systems (BCS) business and is a leading supplier of architectural systems and services to the global construction market with offices in 11 countries in North America, Europe, North Africa and Asia. Alcoa is the world’s largest Aluminium company based out of US with a rich legacy of 125+ years of operations. The products range includes windows and doors, curtain wall systems, railings, shutters and conservatories, all engineered to work together to produce a wide-variety of standard and custom facades.


SBZ 140 is the most preferred machine by doors, windows and especially unitized curtain wall producers world over. It’s dual station oscillating mode, double clamping of profiles, 0–180o A axis, stronger spindle and special spindle cooling device makes it very versatile and the right choice. At the expo, we will display the first station of this machine for live demonstration of its working on X, Y, Z and A axis and double clamping capability. In addition to the SBZ 140, we will be displaying the 5 axis control Double Head Compound Mitre Saw – DG 244 with E555/5, Double Blade Notching Maching – AKS 134 and Corner Crimping Machine EP 124.


An 80+ year old German company, manufacturer and supplier of over 20,000 products, HALFEN is a part of the Fortune 500 CRH Group from Ireland. Renowned for its quality, safety and engineering support service, HALFEN is a market leader in various countries including India. HALFEN’s main product, the Cast-in Channel (also known as HALFEN Channels) is an alternative connection to drilling and welding, which saves immense installation time, provides flexibility and highest level of safety, thereby resulting in timely completion of projects.

AXYZ International

PanelBuilder designed and built by AXYZ International is the ACP fabrication system. It is a fully integrated machine, software, and tooling package which has been engineered specifically for the cladding industry. Using the advanced, easy to use software AXYZ have made it possible to design and machine panels in one flawless operation, making the whole process much faster at a much lower cost than ever before with substantially reduced waste. Whether you require occasional one-off cladding projects or high volume panel production this system is capable of processing them all. Visit us at both DD1.


The Giesse range of hinges now includes an all-new solution thanks to a system of concealed fittings suitable for prestige design installations. Architects and constructors of large works (skyscrapers, hotels, etc.) are looking for stylish products that allow them to reduce the visual impact of the fittings (hinges), but with higher load capacities to withstand increasingly larger panel sizes. Learn more about the Futura 3D product at the GIESSE booth at Zak Doors & Windows Expo 2012.


Windows have become incredibly complex products and have high demands on a producer. Work flows, information management, product organization and controlling must be enormously flexible and absolutely reliable at the same time. Klaes Premium is your key to achieving these goals and managing your company successfully. No matter whether you need to network customer relationships, manage marketing, set up short-term contracts with trades people or manufacture your product to the highest standards. Klaes Premium handles these high expectations with ease.


Roto Frank was founded in 1935 by Mr. Wilhelm Frank, a German inventor and entrepreneur, who registered more than 1200 patents in his life. Since 2011, Roto Frank Asia – Pacific Pte Ltd, has established a liaison office in India to offer its growing customer base ideal support in the subcontinents booming construction sector.

Roto covers with its products the largest range of opening types and profile materials in the industry. Be it premium aluminium, PVC, or timber, outward opening, inward opening, sliding, doors and windows. In any case, Roto has the right solution. For more details attend Roto’s exclusive presentation at the 2nd Zak uPVC profiles seminar.


WPR is a leading manufacturer and supplier of Profile Lamination Machines from Italy. The profile lamination machines give the customer the ability to apply a foil colored finish to their profile. WPR has been a great innovator and has the led the lamination market by developing fully automatic machines which have greatly cut down traditional set up times associated with profile lamination.

TAKA is a manufacturer of high quality range of adhesives and primers used in the profile lamination process. All products have been tested and certified according to the Ral GZ 716/1 standard. WPR & Taka are the only company able to offer the complete package of adhesive and machinery.
ZAK Aluminium Extrusions Expo 2012

Jindal Aluminium

The 4th edition of Zak Aluminium Extrusions Expo will be presented by Jindal Aluminium Ltd., established in 1968 and is the only company in India having 7 extrusion presses under one roof and with 25% market share for the last 4 decades into the field of aluminium extrusion and achieving highest production in the country.

Agarvanshi Aluminium

Agarvanshi Aluminium is the associate partner of the 4th Zak Aluminium Extrusions Expo for the 2nd year in a row. Agarvanshi Aluminium is a leading manufacturer of aluminium extrusions with a state-of- the-art manufacturing unit with in-house foundry, tool room, extrusion and anodising line completely backed with a testing lab equipped with the latest technology.


Turla’s background (since 1967) guarantees that its handling systems are considered by most as the best in the world in terms of reliability and performance. Turla is the only Italian aluminium extrusion handling system maker ISO9001:2008 certified. hundred percent of machines are produced in house, in Northern Italy and fully pre-installed before shipment. All machines are user-and maintenance- friendly, reliable and guaranteed for 3 years. Most important global players production lines are equipped with Turla machines since decades.


Houghton produces high performing conversion coating cleaners, single iron phosphates and cleaners, iron phosphates and zinc phosphates, rinse aids and final seals, accelerators, stripping products, and surface refining additives. Visit Houghton’s booth to know more about the Houghto-Etch™ AX-2050, Anodize Additive™ A-520 and Houghto-Color™ A-558.


Ascona is a specialist in optical profile measuring technology and is now internationally renowned in this sector. Ascona develops and produces profile measuring systems for the aluminium, plastic and rubber industries and has more that 200 system installations across the world. In India, Sapa Profiles has the Ascona profile measuring system. Learn more about Ascona’s Promex Expert at the Mongia Tooltech booth in the expo.

MGS Architecture November 2012


Satec Envir Engineering: A Classic Supp...

prefabricated and pre-engineering building

Mr. Gaurav Agarwal
Satec Envir Engineering, a renowned name in prefabricated and pre-engineering building materials commands years of expertise in providing engineering solutions and is currently one of the leading players spearheading the green building revolution in the country. The company has set up its state-of-the- art manufacturing unit adhering to the global quality norms in the entire manufacturing process, says Mr. Gaurav Agarwal, CEO, SATEC Envir Engineering.

pre-engineering building
Elaborating on its activities, he explained that the company supplies pre- engineering and pre-fabricated building materials for building homes, offices, aircraft hangars, retail outlets, warehouses, halls, showrooms, manufacturing plants, and industrial parks. In addition to this, it also supplies varieties of pre-engineered steel structures like doors, windows, roof extensions, mansard, parapet walls, framed opening in end wall, lean-to’s on sidewall or end wall, walk-in door, skylights, vents, downspouts, attractive colors and reflective or thermal insulation.

Listing the advantages of PEBs he claimed that the modern steel structure manufacturers employ energy efficient methods in the entire process of steel production, which in turn substantially reduce the greenhouse gas emissions and ensure ecological balance and provide healthy indoor environment. PEBs are manufactured with a high proportion of recycled content and employ sustainable building design and construction and the structure is erected in lesser time as compared to the construction of conventional buildings. PEB’s are fire- and rust-resistant and are completely maintenance-free, durable, cost-effective, energy-efficient and green.

pre-engineering building
Moreover, after demolition FEBs doesn’t accumulate wastage like asphalt shingles, concrete, brick and wood and also the steel building roofs used in PEB’s reflect light and heat keeping buildings cooler in hot weather and thus reducing cooling costs and helps in saving the environment, besides, reducing carbon footprint. Pre-engineered Buildings are designed by trained and certified structural metal building engineers to withstand all weather and seismic conditions. As they are built using steel and the life cycle of these buildings is long and the appearance and durability will last for many years, he said.

MGS Architecture November 2012


Kotharis: The maker of world class port...

Portable Cabin

Mr. Paresh R. Kothari
Kotharis’ is currently one of the largest porta cabins manufacturers offering portable cabins for wide range of applications including the latest designs and materials, Porta Cabins, Prefabricated Structures, MS Bunk & GRP/Puff Portra Cabins, Bunk Houses, and Portable Toilets. Its products are manufactured using measured quantity of low pressure Moulding Compound (LPMC) in precision engineered matched mould at temperature up to 150oC. In fact, the unique quality materials combined with matching and strict global quality standards its finished products are Prefabricated Structures offering umatched benefits, said Mr. Paresh R. Kothari, CMD, Kotharis Cabins.

Portable Cabin
Dwelling in details, he added that Kotharis products enjoy countless benefits like uniformity of panel dimensions, constant and proven mechanical properties, smooth internal & external finishing and excellent resistance to ultra violet light. In addition to this, its products also offer high strength to weight ratio, engineered for easy and quick installation and commissioning, long service life with negligible maintenance cost. Adding to their durability, Porta Cabins are manufactured from Hot Press Moulded GRP Panels to make them tough and easy to install requiring no special tools with scope of increasing capacity just by adding mire panels to the existing ones. Ensuring foolproof quality the panels undergo rigorous and tough testing exercise and have been approved by the Hydrostatic Test Centre, UK, National Test House Kolkata, Central Public Works Department, Eastern Region, Mumbai Municipal Corporation and Bureau of Indian Standard (BIS). The products are increasingly being used in Infrastructure sector, Real Esate & Construction and Engineering Industry with great future growth potentials. In view of this, Indian Prefab Industry which is currently undergoing technological advancement is all set to secure a respectable position in the world market in the next 3-5 years. In fact, our declared objective is to provide the best quality products matching global standards, he claimed.

MGS Architecture November 2012


LGF SYSMAC: Delivers Quality Products &...

Mr. Ashim Chugh
LGF SYSMAC, a renowned player with decade of expertise in offering a wide range of quality products, service solutions and technological upgradations catering to individual demands of the Construction and Building industry, is based in Delhi with highly professionals, skilled and talented team on its roll to quickly respond to the day to day requirements of its customers said, Director, Ashim Chugh in an interaction with MGS Architecture.

The Architectural Hardware Division of the company offers hardware for various opening solutions catering to both Aluminium and UPVC window systems. The Indian glazing industry has been expanded many folds in the past decade resulting in increased demand for ventilation within a building. “The hardware solutions provides help in achieving a balanced ventilated environment which overall improves the comfort level of the occupants alongside ensuring energy sustainability of the building says, Mr. Chugh. He further adds, “In such a scenario, open windows are required to minimize the energy costs during various operations and the process in turn helps to dissipate any heat buildup within the building.

LGF Sysmac
Elaborating further he added that there are also various types of opening solutions catering to different requirements of the industry. For example, in the case of highrise buildings, the use of parallel opening windows would help in increased ventilation and user-safety. Based on application and client requirement, the company specifies the most suitable hardware options, keeping the comfort and safety of the occupants in mind. The player currently offers hardware solutions for Casement windows, casement doors, Tilt & Turn windows, Parallel openables, and Sliding windows/doors. The company has witnessed a huge surge in enquiries from clients requiring unique opening solutions and also coordinating with its suppliers on new product lines keeping the future demand trend in mind. LGF is actively developing Slide fold, Tilt slide, Reverse Tilt & Turn, and Lift slide systems which are to be made available in the near future.

In addition, the company also provides in-house and on-site products training and is constantly developing such methods that can educate the importance of quality hardware and innovative opening solutions. It has dedicated experts who visit office/site/factory as per clients requirement. The quicker response on the part of its experts is extraordinary. In fact, products training is imparted to new staff, members apart from prospective clients and distributors as situation demands.

LGF Sysmac
Within the Architectural Hardware Division, the player has partnered with Alualpa and Securistyle and both are leaders in the range of products they offer. Alualpha, nestled in Portugal, provides innovative hardware solutions to clients across 20 countries. Their products are designed according to the market requirements which clearly is evident from wide varieties of products they offer. In totality, the quality of products and the quality in its manufacturing is crucial as the process determines the product’s life cycle. They follow NP ISO 9001:2000 for quality control and all their products are tested to EN1670 13126-1 European standards.

Similarly, Securistyle, based in the UK, is a market leader in the development of friction hinges for windows. It globally sets such standards in hardware that reflect its commitment to quality in design, manufacture and performance. Its in-depth understanding of the market in which it operates, can anticipate the growing requirements of each sector. The continous development of versatile products complying with the latest legislation provides real value. Its unique products determine the method a window opens and they have opening solutions for windows as high as 4.2m and weigh as much as 350kg. They are able to design and develop solutions based on client requirements, like parallel hinges, which was a product designed for a particular project and has been accepted by the industry as a viable opening solution, he added.

LGF Sysmac
Since its conception in 1998, LGF SYSMAC is committed to supply innovative architectural hardware products of highest quality strongly backed up with the willingness to embrace new ideas and learn continuously. In view of this, the company grew in strength and has become an active organization across the country with recent inroads being made into neighboring countries. With a well- established sales & distribution network spread across major cities in India and equally backed up with technical & sales support in each region, it is striving hard to become an effective supply chain quickly responding to customer needs in the emerging market demand scenario.

In his concluding remarks, Mr. Chugh reiterated that the company is committed to work closely with architects, specifiers, promoters, developers, consultants, designers, fabricators, and contractors to help improve the standard and performance of commercial and domestic windows & doors in the Indian sub-continent.

LGF Sysmac

MGS Architecture November 2012


Pentagon Tapes: Makes waves in growth v...

Mr. Rahul Rajgaria
Making waves in growth volumes of its BOWTM brand Ultra High Performance (UHP) Adhesive Systems in India, Pentagon Tapes with ISO 9001:2008 certification celebrated its 12th anniversary with much fan-fare as its sales have shown consistency of about 40% across the country in the past five years. Starting from the modest of about 4-5 variants of the tapes, it has over 50 different tapes to its credit best suiting to its customers’ requirements in the construction industry and has targeted to exceed the highest growth ever in the segment during the current financial year, Director, Sales & Marketing, Rahul Rajgaria said.

In its unfailing quest to create better adhesive solutions in India, he said adding that Pentagon Tapes Pvt Ltd (India) & Bow Tapes Co Ltd (South Korea) joined hands in 2000 and there was no looking back since then. As both the players with their advance and high technology across products range have gained the reputation of being a leading manufacturer, converter and supplier of pressure-sensitive foam tapes for Automotive, Construction, Signage, Telecommunication, Electronic and Consumable Durable in India and other 25 countries across the globe. In fact, the company is a trusted player in quality and efficiency as it has established itself as a single source for all mounting, splicing, powder coating, bonding, gasketing and sealing requirements. In fact, right from Aerospace to Windows, or nearly any conceivable application, it provides specialized high-quality products backed with strong commitment to the utter satisfaction of its customers, he added.

Pentagon tapes
Elaborating further he added that company’s research & development expertise for over two decades in the field offers great flexibility for fabricators & builders and currently used across industrial segments to replace screws, rivets, welding, liquid adhesives and other permanent assembly methods. They are virtually invisible when applied to join mated parts leaving surfaces smooth and clean. Adding value to the product, the tapes are designed specifically for bonding to different applications and surfaces like metals, glass & plastics as a result of which UHP tapes reduce holes to drill, screws to tighten and lessen the need to refinish surfaces and time-consuming clean up. Moreover, the burgeoning infrastructure market in India has encouraged the company to bring the best out of its R&D team to meet customers’ needs.

Pentagon Construction & Architectural Division offers one roof solution for Construction Industry with tested and tried technologies, products and services and its products are associated with the elite architects, façade consultants, recognized fabricators for over a decade. Designed to handle both static and dynamic loads, UHP tapes are ideal for exterior applications such as architectural signage, flexible roof systems as they are resistant to moisture and UV light. They distribute stress over the entire bonded area to permit lighter, more flexible and less expensive materials. It offers solutions for both Exterior Facades and Interiors of a construction Project and understands the emerging need of industry to deliver fast and easy solutions for the various complexities across multiple segments in the construction industry.

Living to its reputation, Pentagon Bow Tapes takes pride for designing and developing high class products for demanding applications. Bow PT790 is another feather in the cap for the R&D team as it is the latest product to be launched in the market by the company. Bow PT790 is currently in use around the world and is rapidly becoming the preferred product for the industry. High density PU foam is used with a high performance acrylic adhesive coated on both side giving longevity in applications. A blue plastic liner is used for easy removal and is available in any width for thickness ranging from 4mm to 9.5mm. Its structural Silicone glazing systems are integral with the design of today’s modern multi story corporate building & Bow PT790 has become essential component as it is used as the spacer element between the insulated glass unit and the frame during structural glazing fabrication where the primary bond is silicone adhesive. Bow PT790 is an Open Cell PU Spacer foam tape and is already approved for compatibility by major silicone adhesive manufacturers, he concluded.

MGS Architecture November 2012


For 3M "Going Green" Is A Cul...

Mr. Ashutosh Shirodkar
"The most radical shift that the glazing industry in India witnessed in the last decade has been a shift to a bonding system based on Pressure Sensitive Adhesive Technology (PSAT) which speeds up fabrication many fold, yet develops very strong and durable bonds. The words "Green" and "Sustainable" are buzz words today. To us "Going Green" is already a culture that we are living in. At 3M, we always respect our environment, and are pioneers in the 3P movement - "Pollution Prevention Pays 3M is engaged in educating the industry with regard to the right selection of materials, the data/documents that need to be referred to, drafting tight specifications - be it a bonding system or any other component in the glazing system," says Mr. Ashutosh Shirodkar, General Manager, Industrial Adhesives & Tapes Division - 3M India Ltd. in an interview with MGS Architecture.

What is the latest trend and technological advancement that have been witnessed in the Glazing industry in India?

For 3M Going Green Is A Culture That We Are Living in
Glass Glazing has become extremely popular in India. Consequently, the industry has witnessed numerous innovations that provide several options for architects and consultants to tailor designs to suit very specific needs of the customer and yet be cost-effective. There has been a quantum leap in technology in terms of "Next Gen" Glasses; so also the immense development in advanced aluminium systems. Parallely, a significant amount of research has been taking place in polymer and adhesive materials. However, this has led to very little advancement in the conventional bonding system used in the glazing industry to meet today’s fast paced construction boom and changing technical requirements.

The most radical shift that the glazing industry in India witnessed in the last decade has been a shift to a bonding system based on PSAT which speeds up fabrication many fold, yet develops very strong and durable bonds.

What are the opportunities and challenges in the sector?

Glass is now an integral part of modern architecture and is here to stay. The PSA technology offers the greatest flexibility to a glazier as he can design a very efficient and effective process layout to maximise the benefits. It also offers scope to eliminate many non-value added processes and materials, great savings - both direct and indirect - with assurance of 100% quality for every panel fabricated. For architects, this means the opportunity to explore modern and contemporary design options without compromising on aesthetics.

For 3M Going Green Is A Culture That We Are Living in

The challenge is, however, the adaptability to new technology. The industry has to exercise an open and flexible mind to adopt the proven technology, based on the technical context. Needless to say, the technical capability of the supplier needs to be ascertained to make sure that the right product is selected for the application. The major challenge is to differentiate and implement technology that is qualified on all the construction specific standards, that has a demonstrated performance track record, and proven durability like 3M™ VHB™.

With growing acceptance of green construction concepts, how has glazing fared in the Indian market? How would you correlate sustainability with your products and solutions?

The words "Green" and "Sustainable" are buzz words today. To us "Going Green" is already a culture that we are living in. At 3M, we always respect our environment, and are pioneers in the 3P movement - "Pollution Prevention Pays" which is aimed at reducing pollution significantly every year. We have a long standing history of introducing many steps towards sustainability. The pressure sensitive technology that is introduced in the glazing market has far lower volatile organic components than other chemically curing bonding systems that are conventionally used. The components involved also have safe disposal methods and are environment-friendly.

Safety issue is of great concern while selecting fittings for glass as these are used in critical structural & load bearing applications like Façades, roofs, canopies; how are you helping buyers in selecting the quality products in place of substandard fittings?

At 3M, safety comes first and this philosophy is strongly embedded in every action that we take across the globe. 3M VHB has more than 40 years of research backing it and has undergone stringent evaluations in line with application and service requirements. We have undergone a wide series of systematic tests to demonstrate capability under dynamic load conditions, evaluations to arrive at material strength properties, structural tests, seismic tests, durability tests etc. We have invested significantly to develop technical capabilities to support this application, and support our customers with all the required design support, lab evaluation of the components involved, training, auditing etc. We do offer up to 20 years of application warranty.

Our recent introduction of Extreme Sealing Tape for Roof joints in Skylights has proven to be a unique solution in preventing leakages in existing and new Skylights.

How mature is the market in terms of understanding products and its proper usage? What is the role of your organization in imparting proper education/training to the architects/planners for the right application/installation of the glass or fittings?

The glazing industry in India is at a mature stage currently with architects and designers vying to try newer designs and to try alternate façade materials providing newer designs or applications to the towering world of glass. The industry appreciates quality products and is open to new technology advancements. However, when it comes to commercial completion, there is still an unhealthy race to complete the projects with minimum spending that ends up in diluting certain basic qualifying characteristics. 3M is engaged in educating the industry with regard to the right selection of materials, the data/ documents that need to be referred to, drafting tight specifications - be it a bonding system or any other component in the glazing system. This is done in a continuous and focused manner, through technical seminars, conferences, participation in trade shows etc to propagate the "Quality Glazing" message.

We have been successfully serving the Glazing Industry in India by providing fast and reliable Bonding solutions, for over 17 years and have several project references across the Country. A dedicated Sales & Technical team, located in each potential location across India, helps us maintain our proximity to our customers and solve their concerns regularly.

For 3M Going Green Is A Culture That We Are Living in

MGS Architecture November 2012


FG Glass - Comprehensive Glass Solution...

Mr. Tariq Kachwala
"The global glazing industry is at an interesting threshold; the concerted focus on global warming has put enormous pressure on sustainable architecture and the glazing industry needs to respond to this challenge through newer and innovative systems that would redefine ‘energy-efficiency’ in facades. These systems would require complex and highly-demanding solutions and manufacturing capabilities. At FG Glass, our competence and infrastructure is geared up to totally service these facades of the future." says Mr. Tariq Kachwala, Director, FG Glass Industries Pvt. Ltd. in his interview with MGS Architecture.

What is the latest trend and technological advancements that have been witnessed in the glazing industry of India?

The Indian facade glazing industry has witnessed advancements in technology and quality, much of it driven in the last decade only. Glazing has now moved from being perceived as a purely aesthetic architectural element to performing utilitarian functions in energy and sound control, besides creating a quick, cost-effective and durable building envelope. With the increasing popularity of unitized glazing system, glass, aluminum panels and other materials such as stone can be assembled in factories and simply installed at site as pre-fabricated panels resulting in high-quality, clean and fast installations.

Gayatri Park Hyatt Hotel, Hyderabad

Glass is an integral component of all modern glazings and plays a critical role in energy efficient and intelligent facades. Recent advances in heat-absorbing tinted substrates and spectrally-selective coatings (such as silver-based low-E coats) have vastly reduced the dependence on heating and cooling systems and simultaneously allow natural light inside the building, resulting in comfortable and vibrant office and home spaces.

What are the opportunities and challenges in the sector?

The facades of the future will become more intelligent, with real-time adjustments to natural conditions for increased energy efficiencies and sustainability. These facades will encourage use of newer installation systems and techniques that adapt to weather changes and sun-path orientations. Newer glazing elements such as LED-embedded glasses, vacuum insulated panels for lower U-Values, higher-performing coatings and adaptive shading systems shall render the facades both functionally and aesthetically more effective.

However, these new techniques are highly cost-prohibitive and embracing them immediately might not be the preferred option considering the high payback times. Moreover, government regulations mandating use of energy-efficient facades are missing at this time and need to be immediately addressed.

Sofitel Hotel, Mumbai

With growing acceptance of green construction concepts, how has glazing fared in the Indian market? How would you correlate sustainability with your products and solutions?

There is an extremely positive impact on the awareness, availability and use of energy-efficient facades with the increasing popularity of the green building movement. Developers, architects and facade consultants are now compelled to specify glazing systems which are very highly opaque to infra-red radiations to ensure cooler interiors and correspondingly reduce the carbon footprint resulting from HVAC and lighting systems.

FG Glass has been at the forefront in promoting spectrally-selective glass concepts that meet or exceed the green building norms. With the increasing use of silver-based coatings and complicated glass assemblies, it is extremely important to have an infrastructure and technical support to manufacture and supply these advanced glass systems. Our equipment is capable of processing all newer coatings that have been introduced (with emissivities as low as 0.015). We also actively market green building principles to developers and architects and how glass influences the point system.

How mature is the market in terms of the understanding of the products and its proper usage? What is the role of your organization in imparting proper awareness/training to the architects/planners for the right application/installation of the glass or fittings?

Although the use of advanced glazing systems is just about picking up, there is still a long way to go before it becomes ubiquitous. Global warming is a threat which can no longer be ignored and buildings are the worst culprits in most countries with their very high impact on carbon footprint. Thankfully, we have technologies now that can vastly reduce this carbon footprint but in most cases they are compromised owing to perceived higher capital expenditure. However, developers need to be educated on the overall return on investments since these systems will definitely pay for themselves within a few years. Further, HVAC capital costs can be greatly reduced at the planning stage itself due to lower tonnage requirements when high heat-retarding glazings are used. This needs intensive attention to detail at the drawing board and a fully integrated building design needs to be understood and selected to reduce unwanted expenditures.

L&T Headquarters, Mumbai

We typically involve ourselves with project architects at the concept and design stage and work towards an “outside-in” approach: select a facade system first and then calculate and design the utility loads for HVAC and lighting systems. This ensures perfect integration for the entire building module and prevents wasteful expenditure. We are also in the process of developing a tool that will guide users on the perfect building orientation taking into consideration the location, altitude and sun-path orientation and demonstrate the resulting savings by using the right orientation.

A word about FG Glass.

FG Glass commenced operations in 2004 and today is India’s leading architectural glass manufacturer with modern facilities to deliver complete glass solutions to meet architectural demands. Employing more than 200 people and having a project footprint all over India and in twenty countries globally, FG Glass designs, produces and delivers architectural glass products to major real-estate developers, curtain wall and structural glazing fabricators and building construction companies.

FG Glass is the processing division of the Fishfa Group, one of India’s oldest and largest glass corporations. Servicing the glass industry for more than 40 years, the group today boasts of multiple warehousing and manufacturing facilities in Western India and employs more than 400 people.

Their product offering spans flat-and-bend heat-treated glasses, ceramic- printed glasses, insulated glasses, laminated glasses, bullet and blast-resistant glasses, sound-insulated glasses, fire-rated glasses and a host of other specialty glass products.

MGS Architecture November 2012


Ozone Plus Hydraulic Patch: door closin...

Mr. Alok Aggarwal
"We have recently introduced Ozone Plus hydraulic patch; a revolutionary patch fitting which has compacted the door closing technology in a super slim size. This new product is getting excellent response from across the globe. Ozone is not only known for bringing advanced products but also known for offering sustainable solutions for all architectural hardware requirements. Today, our product portfolio of more than 3000 different products has the ability to offer hardware solutions for all with best international quality & safety standards," says Mr. Alok Aggarwal, Managing Director, Ozone Overseas Ltd. in his interview with Maria R.

Could you please tell us about the company’s progression and milestone developments which have led it on the global platform as a leading brand in Architectural Hardware Solutions?

Ozone Plus hydraulic patch- door closing technology
Ozone has been treading the innovation path since its inception and has been achieving newer milestones constantly. We always strive to bring technologically advanced products for our discerning customers. This endeavor has put us on high growth trajectory and achieved global recognition in Architectural hardware industry. We have recently introduced Ozone Plus hydraulic patch; a revolutionary patch fitting which has compacted the door closing technology in a super slim size. This new product is getting excellent response from across the globe. To make ozone a globally leading brand, we are expanding our reach to new markets internationally. We have recently participated in Glass Build, Las Vegas where our newly launched Ozone Plus hydraulic patch got tremendous response and acceptance from all visitors. As part of our effort to expand global reach, we have established offices in Dubai, Australia and Canada.

Sustainability is shaping the building industry to an ever greater extent than any other sector; how would you correlate sustainability with your products and solutions?

Ozone is not only known for bringing forth advanced products but also for offering sustainable solutions for all architectural hardware requirements. Its state-of-the-art products have always proved its metal over time and changing industry scenario. Such advanced products from Ozone are adding value to spaces and shaping the building industry like never before. Today, our products portfolio of more than 3000 different products has the ability to offer hardware solutions for all with best international quality & safety standards. Each of our products passes through stringent quality checks at every stage of manufacturing process for consistent finish and long life meeting safety norms which are globally recognized.

Safety issue is of great concern while selecting fittings for glass as these are used in critical structural & load bearing applications like Façades, roofs, canopies; how are you helping the buyers to select the quality products in place of substandard fittings?

Considering safety as the prime concern architects, builders and specifiers select the hardware with utmost care. Our team of technically skilled staff helps the customer to choose the right product from various options available. Today, architects in India are experimenting with building architectures and proposing unique shapes and styles of commercial and infrastructural buildings which offer a new challenge to manufacturers such as Ozone who has always been looked upon by the industry as a leader for providing smart hardware solutions. At Ozone, we apply intelligent technology to optimize the safety, security and convenience of our hardware solutions, effectively satisfying our customers’ diverse and dynamic needs. Our state-of-the-art manufacturing processes conform to international safety standards and follow the European norms to manufacture and deliver best quality products. We, at Ozone, understand the importance of safety in all types of building structures and therefore, study the requirement in-depth and then our team of experts do thorough research and development to meet the requirement. Once the design is done, a product is tested for structural application, load bearing capacity and safety standards as per best practices followed worldwide. There are many imitative substandard products available today in the market which might lure the customers. Our job is to guide the customers by giving them correct information with technical support so that they can choose the right product.

Ozone Plus door closing technology

A word about your customized solutions & OEM services. Do you have your own installation team?

Kudos to our state-of-the-art manufacturing facility in Kalaamb, Himachal Pradesh which empowers us to offer customized solutions and OEM services to our select customer base. We have a team of experts who can engineer a product as per a project’s requirement. This team visits the client, understands his requirement and then works on a product solution. Before proposing any product, R&D team conducts a thorough research on the kind of requirement, product possibilities and study international norms to be followed for such products. Once the product is finalized, a team of technically skilled staff ensures that the fabrication and installation work meets international quality and safety norms. Our ability to offer customized solutions for facades, canopy, bus shelter etc. has enabled us to deliver best quality products with excellent functionality at some of the prestigious projects such as Bus shelters in Delhi, Lucknow, Jaipur and Chandigarh; signage at metro stations etc.Similarly, we can offer OEM services to a very niche clientele.

In your opinion, how has the building products’ market grown in India during the last decade? What will be the growth trajectory in the coming years?

In India all development activities, especially infrastructure, have taken place in the last one decade with the opening up of the Indian economy for global players. Ever since this globalization started, the need of having a modern infrastructure has been realized and a wave of development has flowed in all other areas also such as shopping malls, commercial buildings, retail outlets, airports etc. These development activities generated huge demand for technologically superior architectural hardware products with international quality and safety norms. Even end consumers also want to have smart and hi-tech products for their interior space. With ever increasing demand, architectural hardware industry witnessed high growth in the last decade. In the coming years too this development process will continue the way it has been so far as there is a lot to be done on infrastructure development. So far, we have seen all kinds of development in the metro cities of India. Now these development activities are picking up pace in tier II & tier III cities also which will increase the demand further for architectural hardware products. Therefore, requirement for more advanced and intelligent hardware solutions will be far higher in future offering a greater growth opportunity to all.

Do you have plans at hand to enhance the production capacity and to initiate sales and marketing activities seeing huge business opportunities in the country? Are you also looking for market expansion?

Ever since Ozone’s inception a decade ago, we have always been on the expansion mode. Technological advancement worldwide has enabled us to upgrade our manufacturing set up from time to time meeting constantly evolving customers’ needs. We have recently installed new machineries to deliver customized solutions with excellent quality norms. Rapidly growing India and developing infrastructure offers huge opportunity to us for strengthening the brand Ozone and consolidate the product portfolio. Considering this fact, we are strengthening our Sales and Marketing team to ensure our presence with better services to our customers in all parts of the world. We have a robust marketing team in place which ensures every possible support to sales and is working strategically to enhance the product and brand visibility in the market across India. All these efforts are planned and executed keeping in view our vision of reaching every household of progressive India. Every right step will prove a milestone in achieving this ambitious vision which requires very focused & strategic move.

Ozone Plus door closing technology

What is the company’s current market share and target for the coming years?

More than 50% of Indian Hardware market is occupied by unorganized players. Hence it is very difficult to ascertain market share of a well-established brand too. Market share of any brand, varies as per product category also, like, in one product category a brand could be leading and in the other it may be just ensuring its presence. We have always been regarded by the industry players for leading the market with our futuristic vision in providing architectural hardware products that ensure utmost safety, security and convenience to customers. We will continue with our efforts to justify our position even in the future and looking forward to growth higher than industry growth.

MGS Architecture November 2012


Dozco: IMME is the Largest Event for M...

"We, at DOZCO consider IMME as a respectable platform and a dedicated fair for mining sector in the country. As in previous editions, this time also we would display our main mining equipment like Bull Dozer, Wheel Loaders, Tire Handlers, Rock Breakers and OEM after market spare parts at the show and are expecting large numbers of visitors. IMME is helpful for sharing the information with the customers about our new and complete range of products with after sales and service facilities. The most important tool is that it helps in sharing the working information of our products in the Indian market," says Mr. N.G. Bangur, Director, DOZCO in an interview with Maria R.

Could you please give us an overview of Dozco progression and its important business areas serving the mining & construction industry?
The venture started in 1983 as a trading concern dealing in General Engineering items with a focus on Mining Machinery Spare Parts by the determined Bangur Brothers at Dhanbad followed by an establishment at Bilaspur, & places with high concentration of mines, grew momentously within three decades in both shape & size. Currently, DOZCO is the biggest importer of spare parts in the country and covering the major market share.

In the course of three decades, DOZCO grew with its branches and warehouses at strategically located places, and have now 19 branch offices with a work force of 600+ people across the country and still continuing. It also has unique training centers for Sales and Service Engineers in Dhanbad and Visakhapatnam. Spare parts business being the forte of the company, it has also entered into the Equipment business in 2003.

DOZCO has made its presence very effectively in Coal and Iron Ore belts, Cement plants, Zinc and Marble mines, and few others in the mining sector. Whereas in the construction industry our essential business areas are, road and irrigation projects, land development and real estate.

How do you see the emerging market demand trend in the mining & construction equipment sector? What would be the focus of your company's participation at International Mining and Machinery Exhibition (IMME) India's largest trade fair dedicated to the mining industry to be held in Kolkata in December, this year?
From DOZCO perspective, mining sector has an excellent potential to grow in the emerging market of India in comparison to the construction industry. For example, there is huge deficit in demand and supply of Coal. The demand of Coal will be almost 2 Billion Tons by 2020, and presently we produce just 500 Million Tons.Likewise, we expect good growth in the mining of other Minerals too, which may ultimately lead to the good growth in the Equipment business and after market spare parts.

However, in the current market scenario the delays in the new upcoming and running projects caused due to the financial crunch and some government policies are not encouraging. Though, few government companies are still going on as per their schedule and continuing the procurement process.

DOZCO consider IMME as a respectable platform and a dedicated fair for Mining sector in the country. We will keep focussing on the Mining segment with our main mining equipment like, Bull Dozer, Wheel Loaders, Tire Handlers, Rock Breakers and OEM after market spare parts, which are already proven with the excellent performance in different subsidiaries of Coal India.

What will be the products or services to be launched or displayed?
DOZCO products range will consist of mining equipment and spare parts like, KAWASAKI Wheel Loader (224 to 720 HP), YANMAR Excavator (19.2 to 73.5 HP), SHANTUI Bull Dozers (130 to 320 HP), MANITOU Tyre Handler (121 to 175 HP), GEHL Skid Steer Loader (24 to 99 HP), EDT DIPL Rock Breaker (0.3 to 4 Ton Operating wt.), Indeco Rock Breaker (0.16 to 11.5 Ton Operating wt.), Under Carriage, GET's and few others.

Products at IMME

Do you think that participation at IMME would help in promoting company's marketing objectives and vivificate a new dimension to its business areas?
IMME being the dedicated largest fair for Mining in India will always be beneficial up to some extend. DOZCO are expecting large numbers of visitors from the Mining segment and consider it as a good common platform for all the customers from different part of the country.

From marketing point of view, IMME is helpful for sharing the information with the customers about our new and complete range of products with after sales and service facilities. The most important tool is it helps in sharing the working information of our products in the Indian market.

A word about Dozco world-class service solutions and marketing network.
DOZCO believes in quality product at competitive cost, which ultimately leads to customer satisfaction. Therefore, in order to reduce the equipment downtime DOZCO has made its presence in 19 different locations in country with tremendous after sales and world-class service support.

DOZCO will keep focussing on the same, as we believe "Customers are our most valuable assets."

Currently, there is a big gap between supply and demand of construction & mining equipment; what are the initiatives at your end for the value added services the company is offering, to capture major market share?
Indeed, the gap is huge between the demand and supply and we hope that the government will take initiative steps, like new investments, which might help to bridge the gap.

DOZCO's approach to the Indian market is to launch innovative and environment-friendly products with low operating cost. We will keep encouraging our customers with an outstanding after sales and service support.

DOZCO has some future plans to enter into manufacturing during their 30th year of celebration.

To sum up, DOZCO's objective is that "Our clients make money out of our products and services" and building sincere and friendly relationship with our clients.

Lack of trained machine operators is a matter of great concern today; how do you address this issue?
The losses occurred due to untrained operators are never accounted for, if we do so than the cost of running an institute to train these operator will be considerably low. Therefore, in our opinion an individual equipment manufacturer must run a workshop to train the operators and also by producing a user-friendly machines.

NBMCW November 2012


Remmers India–Specialist in Building ...

Amrendra Mishra
"Efficiency, durability and user-friendly applications make our products a very effective and extremely economic system of protection. All our products are certified as extremely effective, safe and ecologically harmless. Remmers' priority is to develop innovative solutions and make them available to users. We manage projects of all sizes ensuring realization, high quality standards and cost effective completion. Our claim to technology and quality leadership has been proven time and again," says Mr. Amrendra Mishra, Managing Director, Remmers India in an interview with Maria R.

Could you please start with a short background of Remmers Baustofftechnik GmbH, its global presence, and manufacturing facilities?
Remmers Group is a leading global building and construction chemicals company specializing in manufacturing state-of-the-art building and construction chemicals for complete building protection. Protecting a building from the basement to the roof, the company is proud to have more than 450 product systems which are based on technical expertise, innovation and R&D. Providing complete solutions for building protection, the company manages projects of all sizes ensuring rapid realization, high quality standards and cost-effective completion. The company has gained market leadership throughout Europe, and is now internationally based with many subsidiaries.

A word about Remmers presence in India. What is your overview of the development in construction chemicals market in the country, its size, its problems and its future prospects in view of increased focus on infrastructure development?
RIPL is a wholly owned subsidiary of Remmers AG. Remmers India was founded in 2008. With its corporate office in Gurgaon and warehousing facilities in Mumbai and Delhi, RIPL has a distribution network throughout the country, and is very active, with prime focus in North and West, where the company has executed many key projects. Construction Chemicals market will grow at a good pace in coming years due to numerous infrastructure projects spread all across the country. This includes power projects, transport networks, dams, irrigation projects, airports and sea harbors. Alongside, there is lot of commercial and residential developments. New developments and rehabilitation and repair of the aging structures, will keep to supporting the growth of the construction chemicals industry for a long time in future.

What are the important business areas served by Remmers India and its prominent products back up? As your parent company has over 450 products in its basket; are all these products available in the Indian market too?
Important business areas served by Remmers India are:
  • Waterproofing Buildings
  • Façade Protection/Repairs
  • Floor Coating Systems
  • Wood Preservation/Refinement
There are limited number of products which readily available in India but RIPL is able to handle all type of client requirements. RIPL can import products from Germany according to client's demand.

As the Indian market has only skin deep knowledge about the construction chemicals; how Remmers is disseminating information and promoting sound application practices to create proper awareness among the end users, as a service to the industry?
Remmers Building Protection
Remmers India has its own skilled staff to train people as we believe that most innovative technology and the most intelligent product systems are reliant on the people handling them. We cover this important aspect with a comprehensive technical and practical training programme. Firstly, this facility for expanding knowledge and continually keeping up-to-date, is designed and used for our employees, as this is the only way to keep them fully informed about the latest developments. Secondly, our training programmes are open to all of our trade and market partners. We are also promoting our products through offline marketing in various print media. We are actively participating in various events.

How important are protective coatings for buildings? Please elaborate on anti-carbonation coatings and unique wood coatings offered by Remmers.
Protective coatings for building are vital. It needs to be multi-functional and possess a variety of attributes to truly protect a concrete substrate. Today, protective coatings must be waterproof, possess a high resistance to wind driven rain, protect against chloride penetration, be carbonation resistant, allow water vapor diffusion (breathable), have a high UV resistance and have aesthetic value.

Anti carbonation coating is a type of protective coating which is formulated to confer long-term protective and decorative properties to concrete and masonry surfaces. Remmer's anti-carbonation coating is water-based, 100% pure acrylate coating which is plasticizer-free, having very high solid contents and is CO2 inhibiting and water repellent in nature. It is an environment-friendly green product which is non-yellowing and weather resistant and provides good adhesion to old and new fair faced concrete and also restored concrete.

Remmers' expertise and product performance in protective wood preservation and refurbishment are unequalled. All of our wood preservatives are certified as extremely effective, safe, ecologically harmless and VOC compliant, giving protection against UV rays, Moisture, Insects/termites, Fungus, Algae, Blue stain and enhancing the aesthetics by imparting a decorative effect to the wood.

What are the trends in façade and building restoration sector? Also tell us about the USP of your offerings in terms of sustainability, energy efficiency, environment- and user-friendly, and so forth.
Now a days, the importance of facades has increased as more people are showing interest in having an impressive and unique outer look of their building. Increasing awareness about energy saving and green building inspires many developers and architects to innovatively plan the facades to keep the building thermo-static, thereby reducing the green house effect and also restricting intensive use of AC. Many people now install solar panels on their roof or balcony as an alternative source of power for their house.

Remmers India
For cladding and facades, there are non-pores, scratch proof ultra-vitrified tiles available in the market. Architects who deal with ceramic tiles have come up with many innovative methods where it can be used for claddings. Rain screen assemblies and double-wall systems are becoming increasingly prevalent.

Remmers India offers complete range of façade cleaning products and protective coatings together with ‘state-of-the-art' rapid repair systems for durable concrete refurbishment and water repelling agents. Its façade protection systems include both mineral and silicone resin based coatings, advanced stone consolidating and strengthening solutions as well as unique stone restoration mortars.

What is company's focus on research and development, quality systems placed and training of applicators in the usage and application of range of products manufactured?
Remmers main focus is their customer needs so with many years of research, we have developed a complete range of products that are unrivalled. Efficiency, durability and user-friendly application make our products a very effective and extremely economic system of protection. All our products are certified as extremely effective, safe and ecologically harmless. Remmers' priority is to develop innovative solutions and make them available to users. Our claim to technology and quality leadership has been proven time and again.

Please tell us about Remmers network of dealers, distributors, after sales services support system to render its clients a comprehensive service?
Remmers provides complete product systems at one source, from basement to roof. The company has gained market leadership throughout Europe, and is now internationally based with many subsidiaries viz. in the Netherlands, Belgium, U.K., France, Poland, Russia, Hungary, Czech Republic, the former Soviet States, the Baltic States, Singapore, India, and others.

Remmers India, has a distribution network throughout the country and has been very active, with prime focus in North and West, where the company has executed many key projects. The company manages projects of all sizes ensuring rapid realization, high quality standards and cost-effective completion.

Is it possible to provide insight of one or two success stories of application of Remmers products on important Indian projects undertaken that have contributed towards fulfillment of customer's needs and expectations?
Rajiv Gandhi (Bandra-Worli) Sea Link Project has emerged as one of the most unique bridge designs and is a landmark structure in the commercial & entertainment capital of India. The Sea Link is a big relief for the common man of Mumbai who had to spend around an hour daily to go either side by crossing the mahim causeway which was the only link connecting western suburbs to island city of Mumbai. This initiative has caused considerable saving in travel time due to increased speed and reduced delays at intersections at existing roads. The ease in driving has reduced mental tension and overall improvement in the quality of life of the people of Mumbai.

Ambedkar Park one of its kind and world's first memorial dedicated to the glory of dalit leaders stands as a symbol for Dalit empowerment and dignity. It's a scenic beauty of its own kind which provides happy and peaceful feeling to people in this busy life.

NBMCW November 2012


The Sixth Element: Responsibility as a ...

Bimlendra Jha
Mr. Bimlendra Jha, Vice President (Long Products) - Tata Steel, explains why an Initiative like 'RAISE' is imperative in the current building scenario.

What is 'RAISE'? Why is there a need for an Initiative like 'RAISE'? How is it different from other design competitions?
'RAISE' stands for Responsible Architectural Initiatives and Structural Engineering, and is an Initiative by TATA TISCON in the construction sector. There is a trust that the 'TATA TISCON' name brings and we want to take that trust forward by bringing innovative, economic, buildable solutions for our country.

As the construction industry grows rapidly in India, profitability is taking the upper hand over responsibility. Responsibility should ideally be the sixth design element which designers have to keep in mind while designing. Quality and integrity tend to suffer as a result of increase in demand. At TATA TISCON, our focus is on responsibility at affordable cost.

This initiative has two objectives. First is to encourage creation of designs more suitable to Indian conditions with appropriate choice of material and design elements while keeping the overall cost structure affordable. Second, RAISE aims to spread awareness and education about responsible architecture and structural engineering. It brings Architects and Structural Engineers on a common platform to deliver overall value while bringing in new design concepts to enhance flexibility, beauty, functionality, energy saving etc.

There are specific elements of the competition that focus on innovation in the design concepts to promote flexibility, modularity to help the customers utilize structures over a long span of time with their changing needs.

The 'RAISE' competition was initiated last year. How has your experience of the first cycle been so far?
The response to RAISE in the first cycle was overwhelming. The first cycle of the RAISE Awards was focussed on "responsible" buildings built in the last five years. The competition was launched in 10 cities namely, Delhi NCR, Pune, Ahmedabad, Hyderabad, Lucknow, Coimbatore, Kolkata, Guwahati, Jaipur and Patna. We received 750 registrations from many architecture & structural engineering firms. The quality of entries was such that the jury found it extremely difficult to shortlist and select the winners. It was heartening to see the response from the building construction industry and even better to realise that people have been building responsibly but have not got due recognition for their work. The program culminated with the Award Ceremony and Panel discussion at Kolkata in July next year where eminent personalities from the Architectural and Structural Engineering world and dignitaries from industry bodies such as INSDAG participated & welcomed this Initiative from TATA Steel.

What is 'India Homes – 2020'? How is it different from the first round of the 'RAISE' Initiative?
This is an all-India, open, design-build competition for practising engineers and architects. The theme is "Flexible Homes for the future." The house was chosen as the primary design unit because in India, a house symbolizes a lifetime of ambition, so all of us who have been given the opportunity to build, need to do it consciously and responsibly. And, it has to maintain its relevance through the constantly changing circumstances that the future brings. This competition is unique because it asks for designers and engineers to envisage the needs of the future and then gives them an opportunity to try their theories out in real life. TATA TISCON intends to bring further relevance to this competition by actually building the winning entries in some real locations across India to test the feasibility of the designs. It's like a housing laboratory for the future. It's different from the first RAISE because that focused on built projects which exhibited responsibility in different ways; here the idea is to design with responsibility as a critical aspect of the design brief.

What are 'Flexible Homes'? Why was this chosen as the theme for the competition?
Individual home builders (IHB) build, typically, only once in life and need a house that suits them through the changing circumstances, without too great a cost in terms of time, money and resources. Initially, he may build it intending it for a couple to use only, and eventually, his family may extend and the space may prove inadequate for his needs then. So the idea of 'Flexible' Homes became interesting. Imagine having a house which can transform easily depending on the needs of the owner. RAISE: 'INDIA HOMES - 2020' is a competition that invites ideas that can make a conventional house a flexible one, without the flexibility being a strictly temporary solution. Through technology, engineering and innovation, we hope to see a huge number of professionals putting their mind to this idea and coming up with creative solutions.

TATA TISCON is looking forward to partnering the winning ideas by building these on real sites across India, showcasing responsibility towards the consumer.

NBMCW November 2012


TADANO in India

Koichi Tadano
Tadano Limited, the Japanese mobile cranes manufacturing major for rough terrain, all terrain, truck mounted and telescopic crawler cranes is a listed company. Set up Post World War II by TADANO family, it has today grown up to a $1.4 million player. Tadano's growth has been driven by the business strategies to grow both organically and inorganically through series of global acquisitions; the major one being through the takeover of Faun's all terrain manufacturing facility in Germany in 1990.The company is now speeding up the process of investment in the strategic markets in addition to the other existing facilities in Europe and USA. Tadano is looking to increase its overseas sales ratio among total turnover up to 80% in long term by increasing the sales from the emerging potential markets notably from India which being one of the prime markets to contribute to its growth. Mr. Koichi Tadano, President & CEO of Tadano Limited was recently in India to make a presentation on the company's business strategies in the country to its existing and other potential customers. P.P. Basistha had an opportunity to interact with the sixth generation family descendent to have an observation of the company's perception on the emerging global cranes market, business structure and its forthcoming business plan in India where the company is contriving for products localization in phases besides looking at the opportunity to promote its different variants and class of cranes primarily ATF series to expand its business in the country. Excerpts:

Having established your Indian operations, Tadano this year is a nodal sales and services subsidiary of your parent company in Japan. What is your business agenda for cranes market in India beyond sales and services?
Having established operations firmly, our present preliminary business agenda is to provide sales and service support to our products and then service support to our new equipment as well as our extended fleet of cranes working in India. We are thoroughly assessing the Indian job site requirements and newer construction metholodgies with the help of inputs being extended by our existing customers. Based on which we will produce custom built products suitable for the Indian construction sector by locally manufacturing high on quality and reliability, yet simple machines characterizing Tadano's engineering standards in due course of time. The product would be based on our '3 Cs' concept which means Creation, Contribution and Cooperation.

We will earnestly impart training to contractors on the operational features of the equipment in order to ensure optimum equipment uptime and return on investment.

I would like to mention here that rendering adequate service support is vital for us, which has been one of the prime reasons and we opted to part from our exclusive distribution collaboration with Telcon. With our independent entity now in India, we will surely be able to impart due focus on sales and service.

How do you perceive demand shaping up for all terrain(AT), rough terrain (RT) and truck mounted telescopic cranes, the core product line of Tadano, in the major markets of Europe, US, Middle East, Africa, Latin America, and Asia during 2012—13?
Currently, the overall situation of enquiries and order placement by customers are going strong and steady. As there has been shortage of big capacity cranes in the market, we have just released 400t all terrain cane, ATF400G-6. Despite the continuous decline in European market, we foresee demand to firm up in next 3-4 years, led by energy industry centered North American market whose demands are maintaining good prospect. At the same time, it is also possible that the competition will get tougher with the rising value of yen.

Forecasting the firm demand shaping up; what will your strategy be to tap the potential markets?
We have segmented the potential markets into two parts. The first one is the markets of Europe, US and Japan which we call core market. As these markets are cyclic in nature, we don't expect further growth. The second one is the markets of India, Brazil, China, Middle East, South East Asia and Latin America which we call strategic market. We expect sustained growth of demand for our products where we will make phase wise substantial investments.

Tadano India Pvt. Ltd.

Do you find the slowdown in demand in major markets that keeps reducing the delivery schedules in turn pulling down or at least keeps on checking the units prices of cranes in mid- and long-term across the tyre mounted class variants?
It is really difficult to forecast the emerging demand order for tyre mounted cranes and otherwise. Nonetheless, the pricing will be strongly determined by global factors. Demand of new units in Japan to help in project reconstruction on the backdrop of tsunami devastation is likely to be 1600 units during 2012 fiscal year (from April 2012 to March 2013) from 1200 units during previous years. Apart from the European and other cyclic markets, we do not foresee any sharp drops given their strong demand fundamentals and requirement for new, quality, reliable and safe products.

What are your important business areas and related corporate philosophy in terms of making inroads into the strategic markets, developing eco-friendly products, enhancing cost competitiveness and improvement in quality and services and globalizing your organization and its human resources?
Recently, we have sped up our investments in the strategic overseas market by establishing a new manufacturing facility in Brazil, a new sales unit in China, supplying OEM to a crane maker in Russia, and a new truck loader crane manufacturing facility in Thailand. We expect these investments to contribute to our company revenue soon. Based on emerging and complex market situations across the world which seems to have become the norm, we will keep carrying out total quality management and groom our people for addressing the future growth requirements.

A word about your parent company, its manufacturing facilities, their locations and products range being manufactured.

Our flagship facility in Japan manufactures, rough terrain cranes, aerial platforms and also certain capacity of all terrain cranes for the domestic markets and truck cranes for the international markets. Our TFG facility in Germany manufactures all type of terrain cranes. The American (TMC) facility makes telescopic crawler cranes, and China (BQ-Tadano) makes truck cranes.

Are the cranes manufactured keeping the standards of the individual markets in view?
All our cranes are manufactured considering the requirements of the markets. However, all our products on a macro level incorporate Tadano's engineering standards known as SQE (safety quality and efficiency) and TAS (Tadano Anzen Standards). The critical parts involving booms, hydraulics, turn tables and others are manufactured according to the aforementioned standards. Products in India will also be manufactured of same standards.

What is your overview of the cranes market in India both in short- and long-term? Which infrastructure segments you would like to address more proactively in order to establish your strong presence in the cranes market in the country?
Either in the short-or long-term, we are expecting demand of cranes, precisely in the higher capacity to become firm in India. We are sure that the customers in India will recognize the benefits of using our mobile cranes in an increasing way in their jobs.

Tadano Crane

As far as infrastructure segment is concerned in India, we are focusing on all segments but we are especially more interested in the energy sector, one of the key demand sectors of mobile cranes. Tadano cranes have been appreciated by global contractors in energy related projects for their higher reliability as compared to contemporary product offerings. This is as because the products have higher equipment uptime. I hope that the Indian customers will definitely be able to recognize the similar benefits being offered by our cranes thus enabling to us establish our presence in India.

A gradual trend is being observed by the Indian construction equipment market to move away from price sensitivity to value added products and services. But the process is still slow. How would you like to sensitize value addition attributes as important factors to mitigate price sensitivity aspects?
Currently, what we perceive that India is using the cheaper variants of mobile units identified as 'pick-n-carry cranes' which have restriction on productivity. We propose to place reliable products with higher equipment uptime backed by adequate service support, even for the upcoming EPC projects that is well likely to mitigate the price sensitivity aspects of our products.

Do you find rental costs for tyre mounted units (AT, RT and TM) to be low across the globe with more used units getting released in the market? What are your observations for the Indian market?
What I perceive is that rental costs to be stable in the global markets as because there is demand for equipment in Japan for reconstruction of the tsunami hit zones. Besides, there is demand in Middle East, South East Asia, for development of the energy sector. New regulations across the world on emission, quality and safety have become more significant. These facts are making the customers prefer new machines, which are likely to keep rental rates stable. The same is likely to be the case for Indian markets. Any way, we find that there are still demands in India for used equipment.

NBMCW November 2012


“Participation at IMME to Give a New ...

says Mr Dheeraj Panda, Head Marketing and Key Accounts of Sales, Hyundai Construction Equipment India

Dheeraj Panda
What would be the focus of your company's participation at IMME India's largest trade fair dedicated to the mining industry to be held in Kolkata in December, this year?
IMME undoubtedly being the largest trade fair of the mining industry in India and US. as the partner country, the exposure and the opportunities will be bigger this year providing an excellent platform for exhibitors, buyers and delegates who share a common outlook towards, joint venture, technology transfers and strategic business alliances. Our major product focus being on excavators from 30T and above category, we will also be concentrating on developing potential customers database through Hyundai spirit of creative wisdom, unwavering drive and customer delight.

What will be the products or services to be launched or displayed?
We're majorly concentrating on excavators ranging from 30T to 80T, apart from introducing our technologically advanced 9 series excavators in 14T and 22T category as well as the cost effective and value for money wheel loaders in 3T and 5T category this year. Other products that will be displayed are a wide range of excavator parts as well as buckets.

Do you think that participating at IMME would help in promoting company's marketing objectives and vivificate a new dimension to its business areas?
Absolutely! With India's mining segment bourgeoning and the market diversifying, participating in IMME will definitely help give a new dimension to our business.

With over 500 participants, IMME will provide us a great opportunity to showcase our products and services among the targeted audience and to satiate them with our technologically advanced value for money machines along with our excellent after sales support. All this in turn will help us move towards our marketing objective of selling 2700 units and increasing our market share of 17% by the end of this year.

Hyundai Construction Equipment
An overview about your company progression and its important business areas serving the mining & construction industry.
Hyundai started with an initial investment of Rs.300 crores manufacturing excavators. Over the time with increase in products demand and market needs, another Rs.100 crore was invested on expansion of production lines and on CKD warehousing. The investments are yielding good returns and it is visible through Hyundai's growing market share. Hyundai started with less than 5 percent market share in the excavator industry in 2007 and today it enjoys around 17%.

With the amplifying mining segment and increasing customer demand, we felt that it was the need of hour when we introduced excavators ranging from 30T to 80T considering the tremendous market potential and growth. We have recently introduced by far the most advanced excavator in Indian excavators industry with the launch of 9 series. These excavators further enhance fuel efficiency and productivity as they are calibrated with industry first features.

NBMCW November 2012


Outlook for bc India is Good

Thomas Loeffler

“The preparations for bC India 2013 are going well. The Bauma Conexpo Show-bC India which will be held from 8 to 11 February 2011 at the Bandra Kurla Complex in Mumbai, has exceeded all expectations. The exhibition space has been extended to a total of around 150,000 square meters. All in all, over 40,000 visitors will attend the show and 700 exhibitors will showcase their latest products and innovations with regards to construction equipment, mining machinery, building material machinery, construction vehicles and spare parts. The event is a joint venture between Messe München International (MMI) and the Association of Equipment Manufacturers (AEM),” says Mr. Thomas Loffler, CEO, bC India Expo, in an interview with S. K. Khanna.

How are the preparations for the second edition of bC India going on?

The planning for bC India 2013 are going well. With regards to all operational issues, we gathered a lot of experiences through the first event of bC India 2011 which helped us a lot for the upcoming event. As far as marketing issues are concerned, we did an extensive visitor’s survey during bC India 2011 wherein the results helped us tremendously to focus on the right marketing channels and to achieve our goal to attract more visitors from especially the north of India and neighboring countries. It looks very promising.

Please generalize its details in terms of space allocation, visitors expected and particularize details in terms of participation profile of leading overseas and domestic CE companies participating in the event. Will there be Country’s pavilions to make it a truly International show?

The Bauma Conexpo Show– bC India – held 8-11 February, 2011 at the Bandra Kurla Complex in Mumbai, exceeded all expectations: 508 exhibitors from 36 countries and 24,823 visitors from 71 countries attended the first edition of the International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles. The event is a joint venture between Messe München International (MMI) and the Association of Equipment Manufacturers (AEM).

This result shows clearly that our decision to launch bC India just came at the right time at the right place. Furthermore, the number of exhibitors as well as the feedback from all participants evidence impressively that bC India truly is a new dimension for the construction industry. Ninety seven percent of the visitors rated bC India as good to excellent according to a survey conducted during bC India 2011. Ninety nine percent of the visitors said that they would come back to visit bC India 2013. Regarding to the exhibitors, 91% rated bC India as good to excellent which is an outstanding result.

bC India 2013 will take place from 5 to 8 February, 2013 at the Bandra Kurla Complex in Mumbai. Responding to very strong demand from exhibitors, the exhibition space for bC India 2013 has been extended to a total of around 150,000 square meters. All in all, more than 700 exhibitors will showcase their latest products and innovations with regards to construction equipment, mining machinery, building materials machinery, construction vehicles and spare parts. Around 40,000 trade visitors from India and abroad are expected. We are again offering an online registration for bC India visitors. All who register online will receive their badge by e-mail free of charge whereas those who do not register online, will have to queue up on-site and pay an entrance fee. With this concept, we guaranteed a top quality audience at bC India 2011 wherein 84% of the exhibitors rated the quality of bC India 2011 visitors as good to excellent – which we are very proud of. The online registration is already functional. Please visit our website

The international character of bC India will be underlined through national pavilions expected from China, France, Germany, Italy, Japan, Korea, Spain and UK all showcasing state-of-the-art technology produced in their countries.

Apart from showcasing developments in construction equipment, building material machineries, mining machines and construction vehicles; what other products are expected to get focus in bC India? What is its theme and tagline highlighting CE sector message.

The construction equipment, building materials machinery, mining machinery and construction vehicle segment will again be strongly represented at bC India 2013. Furthermore, we have received a lot of application forms from formwork and scaffolding companies. The growth within bC India of those companies give us the feeling that this segment has a high growth potential in India. Around 30 formwork and scaffolding companies have confirmed their participation until today and everyday more applications being received. Road Construction Equipment is another field which will be represented strongly during bC India 2013. This trend correlates with the need of road development in India. More than 20 exhibitors from that segment will be taking part at our show. Traditionally the component and service suppliers will also play an important role at bC India. Our tagline “Quality makes the difference” shall underline the quality level we are targeting for our show. This refers to the service level we are offering to our exhibitors and visitors. It has become vital to have a well maintained and actual website. Furthermore, we want to highlight the quality of bC India visitors.

bcIndia 2011

What are the related events like CE conferences, buyers meet, and industry meets etc coinciding with the show?

bC India is not just a platform for global companies to showcase their innovations to the industry. We also offer our trade visitors and audience to participate in first class conferences and buyer forums that are held concurrently to the trade fair. There are conferences organized by the Builders Association of India (BAI), ASAPP media and the Indian Construction Equipment Manufacturers’ Association (iCEMA). iCEMA’s Conference for example, will deal with the topic “Infrastructure Development - Deliverables and Imperatives.” More details on the conference programme can be found on

For a mega event like bC India Expo, support of local agencies to beef up security arrangements, smooth regulation of traffic flow, work out effective transportation logistics,accommodation reservations etc are very essential for the success of the event. How bC India is garnering support from the local agencies to ensure safety of the participants and visitors?

The support from the local government for bC India 2013 is very strong. We have a good relation to the respective governmental bodies and could raise the awareness of the importance of such a mega show for the city of Mumbai and the state of Maharashtra. You can imagine the economic impact for the city and state because of all exhibitors and visitors who come from more than 71 countries. Exhibitors need local craftsmen and service providers for their show participation, they and the visitors stay in hotels in the city, eat in Mumbai’s restaurants and go shopping. Furthermore, the tax income of the government through exhibitors and visitors are an important factor for the city and state. The local government understood those effects very well and supports us which is highly appreciated by us.

What is your overview of projection of CE demand and supply in the next 1-2 years, given the fact that CE market is in a slow gear currently?

The construction equipment market will largely be driven by the planned development of infrastructure and the economic growth of the country according to the 12th Five Year Plan (April 2012-March 2017). The government has planned investments of nearly trillion on infrastructure which is the highest ever for any Five Year Plan. I am confident of having positive effects on the construction industry and eventually also on the construction equipment market. A lot of work is yet to be done with regards to infrastructure projects in India which primarily favors the future growth of the construction industry and construction equipment market.

While the economic situation and sales figures for construction equipment are declining in 2012, the research organization “Off-Highway Research” forecasts an increase of sales figures of earthmoving equipment of 16% in 2013, 9% in 2014, 11% in 2015 and 10% in 2016. The recent governmental announcement of further Highway and Port projects underline the positive development which is likely to happen in the coming years.

Despite the current challenges, Off-Highway Research is positive about the long-term prospects of the construction equipment market. It forecasts sales of construction equipment will reach 71,255 units in 2012, which are likely to rise to 114,165 units by the end of 2016.

How would bC India happening pep up the market sentiments for the benefit of participating companies?

India, as the world’s seventh largest country by area and second biggest by population, is one of the most dynamically growing, but has largely untapped construction equipment markets. In the recent years, the country has witnessed massive investment in the construction industry from both the public and private sector.

The consequence of governmental investment in infrastructure development for large and fast track projects and the requirements to realize these projects will be an increased demand for specialized construction equipment. The variety of latest technologies which are going to be showcased at bC India 2013, will give visitors the opportunity to compare equipment from Indian and International manufacturers in order to meet the requirements for these kinds of projects.

The launch show in 2011 did an impressive job of putting this quality standard to the test. bC India provides the construction industry with a professional platform for networking, investment and the exchange of ideas and information. In 2013, bC India will again be highlighting themes which will shape the future of building, and which are of outstanding importance for all segments of the construction industry.

The exhibition market in India is growing very fast but is handicapped due to deficit in exhibition infrastructure facilities available in other international business hubs like Delhi, Hyderabad and Chennai etc. It would augur well for the growth of exhibition business in the country; if international agencies like MMI and AEM, the main organizers of bC India sensitize this need at policy makers end co-jointly with other governmental or non–governmental agencies. Is it not the right time for bC India to consider moving to some of other international hubs of the country?

I fully agree with you on the fact that not only Mumbai needs state-of-the-art exhibition centers but also the cities of India. There are hardly any centers which can accommodate shows like bC India. This is why our shareholders under the umbrella of UFI, the world association of exhibition organizers is already in touch with the central and the local governments in order to raise the awareness of the importance of international standard state-of-the-art exhibition centers in this country. The economic impact of such exhibition centers for the region is huge as explained in one of the other questions. Just to give you some figures: According to AUMA, the leading association of the German trade fair industry, trade fairs boost the annual output of the German economy by 23.5 billion Euros and employ 226,000 full-time jobs – impressive figures according to me. Considering the growth potential of the construction industry due to the need of infrastructure development in India, we are sure that bC India will grow further. In case if our current venue hence becomes too small, then of course we will have to consider other options. We are already working on this and will keep you informed.

bcIndia 2011

NBMCW November 2012


BAU 2013: Housefull - Much before the S...

Reports Maria R.

Mirko Arend
BAU 2013, the world’s leading trade fair for architecture, materials, and systems which is going to take place from January 14 to 19, 2013 at Messe München exhibition center, Munich, Germany– has once again broken all its record by registering over 2,000 exhibitors from more than 40 countries and approximately 240,000 visitors from all over the world much before the show. Demand for booth space at BAU has been very strong for many years and this time also the organizers have a long waiting list, said Mr. Mirko Arend, Head of project Group, BAU, Messe Munchen GmbH who was on visit to New Delhi recently for promoting the show in India.

visitors at BAU

Briefing about BAU he said that the show would sprawl over 180,000 square meters of indoor and 3,500 square meters of outdoors exhibition space and display architectural solutions, materials and systems for commercial and residential construction and for interior fit-out, for both new-build and renovation and modernization purposes. He elaborated by saying that in every two years this event brings together market leaders from the sector to participate in a unique international display of competence spanning all the construction trades. This is also the world's largest trade fair for architects and construction engineers.

He informed that there is no other event in the world at which this visitor group is represented in such numbers and so prominently. In 2011, the event was attended by over 50,000 visitors from architecture and planning firms. In six years, we have doubled the proportion of planners among the visitors to BAU. A breakdown of the visitor structure is as below:

Hall Impression
About the important participating countries he said that Germany is the No. 1 exhibiting country at BAU with already 1,224 confirmed applications being received. The countries outside Germany that are most strongly represented on the exhibitor side are traditionally Austria, Italy and Switzerland. The only non-European country that now has a firm place in the Top Ten is China. And what is most noticeable is that there are still many exhibitors from countries that are in the headlines recently because of the euro crisis like Spain, Greece and also Portugal. Overall, the proportion of international exhibitors is at 28%.

Speaking about the key themes Mr. Mirko said that the building industry recognizes the role of BAU as an innovations engine. It gears its innovations and R&D work to the event cycle of BAU which ensures that it covers the new themes that the industry is interested in. He informed that the construction engineers and project developers will explain and discuss all the key themes including Sustainability, Building for life, Energy 2.0, and Urban development in the 21st century from a variety of aspects. And at BAU, the themes will be illustrated with examples of products and projects.

Future Forum
Explaining these themes, he said, sustainability has now become a generic term for contemporary, and responsible building. Products and materials fulfilling sustainability criteria will be found at the booths of exhibitors throughout the show and sustainable building and planning is also the key theme of the events in the supporting program.

For Building for life theme he stated, the notion of building to suit all generations is gaining ground in Germany and Europe. It means designing and fitting out living space in such a way that there is a room for everyone, so that every occupant has a sense of well-being and security, whether he or she is young or old, large or small. BAU 2013 will include several events focused on this theme.

Enumerating other themes he revealed, in Europe, around 40% of the energy consumed goes on heating buildings. Energy efficiency has therefore been a major theme for years. At BAU, in lectures and special shows, we will be looking at how buildings and urban districts will be supplied with energy in the future and what technological innovations are associated with this.

Talking about urban development he said that already half of us live in cities. By 2050, 75% of what will then be a global population of around 9.3 billion people will live in urban areas. That will pose major challenges with regard to infrastructure, mobility, security and energy supply. At the show, we will therefore address the question of what life will be like in the city of the future.

Besides these, special and high-caliber forum such as ‘Urban Intelligence: Tomorrow Town ‘Intelligent Building for the Future of the City;’ Universal Design: Particular challenges for building components; Building for life: Cost-effective, flexible and convenient; Sustainable building products: Four components for improved transparency in decision-making etc are also being organized by BAU closely with its highly regarded partners and experts from all over the world.

In addition to these, the organizer has started world's biggest competition for the architects of tomorrow in search for energy-saving projects and concepts for the future. The best 12 entrants will be selected to do internships in the practices of star architects from around the world.

On new innovation and orientation system for this year, he stated that traditionally the space at BAU has been divided into categories according to product or material type, but for BAU 2013, this established system of organization is being overlaid with an additional orientation system. Now the exhibitors at BAU can be found under a specific theme heading. Aluminum and ceramic systems, for example, come under the theme of “facades,” suppliers of chemical building products are a part of the theme of “floor coverings.” These overarching themes will help our visitors to find their way around the very extensive range on display at the fair. They can see at a glance from the symbols in which halls products are displayed that are used primarily on facades, for example. The exhibits at the fair are organized according to building material and also product and theme areas.

On promoting BAU in India, he said that India is a potential market for these products and services due to its focus on infrastructure development and green construction. Hence, we are pitching high to promote BAU message in the country so that industries in India can find many new developments in architecture, materials systems, green building products, and materials options.

He further said that India is a big market with deep interest to avail the emerging opportunities, so we are sure to see big visitorship from the country in future with the association of organizations like BAI.

On being asked for organizing BUA like event in India he said that they have vision to organize this type of exhibition which is focused on sustainable architecture and building material as the green building construction market is very huge in the country and we see good prospect.

In his concluding remarks, Mr. Arend said that there are many reasons why one should attend this exhibition as for example here one can find unique presence of market leaders and brands, and all the key trades, products, materials – in one location. Besides, one can find innovations from manufacturers on a two-year cycle at BAU along with the Future of Building in forums and special shows, Dialog among all those involved in designing, building and planning as it’s world’s largest trade fair for architects and engineers. Last but not the least because of magnet Munich also as it is a world-class city with a warm welcome.

NBMCW October 2012


Luxury Life–style

Anuj Goel
"The USP of KDP Infrastructure is ultra modern luxury apartments with maximum greenery and luxury facilities," is the proud declaration of Mr. Anuj Goel, Executive Director, KDP Infrastructure Pvt. Ltd to Varsha Trehan.

Kindly tell us about the core business profile of KDP Infrastructure. What is the current size of the company?

KDP Infrastructure is into real estate business specializing majorly in high end residential projects. Its debut project “KDP Grand Savanna” has 1158 flats of 2/3 BHK ready to move-in options. Another project “KDP Ethos” is all set to take off in a couple of months. Ethos will have 432 flats of 2/3 BHK options with ultra modern facilities.

What is the USP of a project by KDP Infrastructure?

The USP of KDP Infrastructure is ultra modern luxury apartments with maximum greenery and luxury facilities. Of the 12.5 acres of Grand Savanna, 80% is open area with beautiful landscapes in the most prominent location at Rajnagar Extn. Ghaziabad. Apart from this, the project offers a host of modern facilities matching with that of a world class living standard.

What are the important projects taken up by your company?

KDP has initially launched and completed Greater Noida Shopping Plaza. Current projects are KDP Grand Savanna & Ethose at Rajnagar Extn.

The definition of Affordable Housing varies considerably. According to you what kind of houses come under this category in Tier II and Tier III cities?

Definition of Affordable Housing varies according to the status of cities. In cosmopolitan & Tier II cities, the number of middle income groups is supposed to be larger whereas in Tier III cities, the number shrinks considerably. In II and III Tier cities, the investors look for more space and affordability. Since the land cost is comparatively low in these segments compared to metro cities, the builders focus mostly II/III BHK options at lower costs, which can fetch end users and investors.

Business Houses and developers are turning their efforts to locate themselves in Tier II and III cities. What is encouraging this trend and what are the benefits expected to these parties?

Builders have already entered into suburban areas where low cost land is available and with the multi facility concept gaining popularity, this segment is getting widened day by day.

Grand Savanna
What are the challenges of project development and marketing in cities like Noida and Ghaziabad?

In Noida & Ghaziabad, customers look for mainly easy connectivity with Delhi and other important locations. As traffic is growing day by day, marketing these properties is a bigger challenge for builders. Availability of amenities like water, electricity and phone/net connectivity are areas of concerns while selecting areas for development. Steep hike of land cost is also a major concern.

What are the new areas that you are planning to expand into?

Currently, KDP is focusing on Rajnagar Extn Ghaziabad. It has ambitious growth plans for future to expand its activities in Northern part of the country.

NBMCW October 2012


Adherence to Commitment: Vascon Enginee...

Santosh Sundararajan
Mr. Santosh Sundararajan, CEO, Vascon Engineers, says "Within the company the concept or culture is to try to over exceed the commitment given to a customer" in an interaction with Varsha Trehan.

The name Vascon Engineers is synonymous with timely deliveries of projects. What is the motivation behind achieving this? Please tell us about the recognitions the company has received for various projects.

The motivation to complete any project at the earliest possible is two-fold. The first one, as for anybody, is getting the best profitability. The more we delay the project, the more it costs us. We would be killing ourselves in terms of profitability, if we delay the project delivery.

The second factor for Vascon Engineers is a higher consideration than just profitability or cost cutting. Within the company, the concept or culture is to try to exceed the commitment given to a customer. This is the underlying principle—adherence to commitment, whether it is quality, timelines or other interactions, as laid down by Mr Vasudevan, Managing Director, from the very beginning.

You could say we are ‘mandated’ to keep our commitments and deliver as long as the client keeps to their end of the agreement, in terms of payments and other considerations.

The company’s efforts have been recognized by, among others Construction Week Awards 2011 for Ruby Mills under Tower Project of the Year Category; One Earth Suzlon was awarded the Platinum LEED NC rating at Washington DC on April 29, 2010; BAI Award and Nasik Real Estate Landmark Awards 2012 for our residential project “Vista” in Nashik for Best Building of the year in Residential Category.

Vascon Engineers
What is the current size of the company with industry’s sectors it covers and in which region?

We have a staff of about 800 people, which is excluding the support, labor and supervisory hands on sites etc. We had a turnover of Rs.1000 crore in 2010-11 and Rs.750 crore in FY 2011-12.

We executed a wide range of projects across most industry verticals and have also covered pharmaceutical, hospitality, residential, commercial and shopping malls.

In geographical spread, we are in the NCR region and Himachal Pradesh in the North India. In the South, we have our footprint in Chennai, Hyderabad, Madurai & Coimbatore. In Maharashtra, we are present in most of the major cities. Pune is of course, home base so we have a strong presence there.

Are there any niche segments that the company specializes in?

We have gained a lot of experience in the design and build business model. Taking this further, we are working on the advantage gained with our expertise in design. We are now sharing this expertise as a third party, something that is extremely rare in the market.

Recently, the Indian Prime Minister announced the easing of rules for transfer of government owned land to speed up infrastructure projects. What are your reactions to this move?

Good, definitely good! There is an immense need for infrastructure development, and any support from the government is always welcome, especially as the fiscal policies are not keeping up.

However, we have to wait and see if further moves also offer support. Besides land, there are several other issues that need to be cleared before infrastructure development reaches the required pace. The government has to be serious and show the will to ensure infrastructure development.

What are some major infrastructure projects executed by your company across India? Please highlight some of the challenges and special achievements faced during these project executions.

A high percentage of our projects are executed through the private sector. We do have some major government turnkey projects in our portfolio.

The Multilevel Carpark, at the Delhi International Airport, is the largest in Asia. It was a Rs.250 crore design and build project for the government through GMR. This was completed in 12 months, way ahead of the Commonwealth Games. The engineering, the massive calculations and the execution in a tight time frame was a great challenge as we had the complete responsibility for the same. Also we were working in Delhi, which was a place away from the home ground. The completion was a matter of great pride for all of us.

The construction of the Legislative Assembly complex in Chennai was also one of our large projects under the earlier government in the state. It is almost 40% completed, but is now put on hold over administrative issues.

We have completed two small ESIC hospital projects in Chennai and are working on a larger one in Mumbai. That is about half way through and is expected to be completed in about one year.

What are some initiatives that the real estate sector can include in its processes to support 1) the environment and 2) the local infrastructure? How does Vascon Engineers address these issues in its projects like Nature Springs, Talegaon for instance?

As a company, we have always included environment-friendly practices like water conservation and recycling much before these were considered for gaining ratings. We are already ISO: 14000 certified. Ratings of course help at the marketing stage, but it should be a part of any process as it is ethically right. The importance of conserving the environment should be given right at the construction stage itself. Construction utilizes several materials like wood, water and diesel etc and processes need to be worked out for optimal utility. This is more about CSR than the awards and other recognition.

As far as taxing local infrastructure goes, let me point out a major contribution of the real estate sector. It is the developers who go to the outskirts; call it no man’s land, if you will. Unlike foreign countries, where the government plans and develops infrastructure, in India we develop the infrastructure, complete our projects and then the government steps in. We deal with all the uncertainties like getting water and power for construction.

Take an area like Kalyani Nagar in Pune where we developed the Marigold complex when there was not much else development there. Today, it is one of the elite areas of the city. We take pride to say that we are strong force in pushing infrastructure development where we develop our projects, as the government is forced to keep pace.

The most recent launch of Nature Springs is another case in point. Located on the outskirts, this eco-friendly development is expected to be completed in 5-7 years. We gained from our experience in Kalyani Nagar and went ahead in this area.


Would you share your future plans for expansion and upcoming projects? Do these include setting up in any Tier II and Tier III cities or entering into the Affordable housing segment?

In terms of future plans, we already have a good amount in our order books. Our present projects like Nature Springs have to be completed and running on their own. We are already in Tier II cities like Coimbatore, Madurai, Nasik, Belgaum, Kolhapur, Thane and others.

In the affordable housing segment, we would work on a small scheme Nature’s Nest in Talegaon. Moving from the luxury and high end segment, we are taking this as a learning experience on a small scale before we consider expanding in that direction.

NBMCW October 2012


Raising The Bar, Engineering Flexibilit...

Er. Kamal Hadker expresses his views on what the future of housing design will require.

Kamal Hadker
With an illustrious career spanning decades, structural engineer Kamal Hadker needs no introduction. Throughout his practice, he has chosen to take up challenges of the future, of using technological advances in a country that was reluctant to try out new ideas. His experience has shown him that progress is made only by keeping an eye on the future. In conversation, he defines what he believes are the cornerstones of future housing.

In your experience, what have been the major changes in the scenario of house building? Like, modes of construction, materials used and structural requirements of such building types?

Traditionally, load-bearing masonry was the main mode of construction, which took up a large amount of usable space. With the advent of RCC, usable space increased through framed construction. Now, the new, aware consumer has greater expectations from their architects and engineers and construction technology has to rise to this challenge.

In the ‘60s, we were happy with simple power, water and drainage connections. However, over the past 50 years, we have witnessed significant changes in our requirements, and houses for the future will have to be designed to accept the new requirements.

Flexibility into Housing

What would you list as the three main challenges for houses in the near future?

Firstly, architects, structural and services engineers will have to think of incorporating modularity into their designs to make them easier to roll out, almost like factory production, to meet the demands of a future, where demands are growing faster than designs.

Another challenge is to meet the rapidly changing needs of clients by making designs flexible for the clients’ lifespan. Conventional ideas of homes were that they were built once and users adapted to them, in fact now, it’s the other way around. The houses have to flexibly mould to their changing requirements. Services like Solar Energy, recycling waste water, rain water harvesting will be the third biggest opportunity for building professionals for future home design.

How would you define flexibility? How can one design for the future home?

As I understand, designs with adequate flexibility should be able to undergo modifications demanded by the change in lifestyle of the occupiers. However, by being flexible, the structure should not look temporary in nature. If we want to talk about flexibility, we must define what we want to do in the future. One way is to draw up plans for what your needs will be 10 years later and then again, maybe 20 years later. If we overlap these plans, we will immediately come to know where the problems will arise. For these areas, solutions can be designed keeping in mind the future uses.

Engineering Flexibility into Housing

What are your comments on RAISE: INDIA HOMES - 2020, a design-build competition to find these future flexible housing ideas?

I’m very happy to know that the RAISE: INDIA HOMES - 2020 competition is inviting designers from all over the country to think about this flexibility aspect and encouraging them to not only submit designs but also giving the winners a chance to build them. I’m sure many good ideas will emerge from such a competition.

NBMCW October 2012