In a major bid to expand its business footprint in the growing and promising African infrastructure markets, Hyderabad-based, crushing and screening equipment manufacturing major, Puzzolana, has entered into a distribution tie-up with Tata International. Under the MoU signed by Mr. Prakash Pai, MD, Mr. Ananth Pai, JMD, Puzzolana Group, and Mr. Len J. Brand, Executive Director and Head, Distribution Vertical, Tata International, the latter company will market and render complete product support to Puzzolana’s plants and machineries in the African continent.
Tata International will distribute Puzzolana’s stationery plants of 120 to 600 tph and 250 diesel electric track mounted plants used in the infrastructure, road and mining sectors. The plants will be promoted in Ghana, Kenya, Nigeria, Uganda and Tanzania, all of which are witnessing a surge in development of roads, railway connectivity, airport projects and townships.
Mr. Abhijeet Pai, President, Puzzolana Group, said, “The agreement will enable us to leverage Tata International’s strength and expand our footprint by offering our customized crushing and screening solutions, notably, our diesel electric track plants, to bring down the cost of ownership in the African markets, which have tremendous potential. Tata International’s extensive business network in Africa, spread over 12 African countries, has been built ever since its inception in 1969, and with investments of over USD 155 million. Tata will add critical value to our products through its dedicated team of sales, service and parts’ support.”
He added, “The initiative to venture into the African markets is our strategy to enhance our export business from the current 7% to 50% by 2025. This will be done by increasing our production capacity of 35 plants per month to 100 plants in the next five years. We will also look for further business expansion through global acquisitions if the situation demands. With surface miners now being indigenously developed by us and successfully deployed in Coal India, we will be looking forward to establish ourselves as a leading player in coal and mineral processing equipment in the Middle East and South East Asian markets as well.”
Commenting on the synergy between Tata International and Puzzolana, and the business acumen of Tata in driving sales, in the highly competitive African market, Mr. Brand said, “We will be targeting the second-tier customers working as sub-contractors. This segment of contractors, who own plants and machineries, remains largely untouched by the foreign OEMs and the financial institutions. To ensure that these contractors are able to make their operations viable, we will provide them total life-cycle solutions and higher return on investments through timely machine value analysis, and also through predictive and preventive maintenance based on our strong engineering expertise. To make operations financially viable, we may go on to deploy the plant through 30% down payment from our side.”
Puzzolana Machinery Fabricators was incorporated in 1964 as an equipment manufacturer of mini cement plants, followed by manufacturing of 100-200 and 300 tph jaw and cone crusher in 1998. It has a manufacturing capacity of 100 tph to 1000 tph crushing and screening plants with two, three and quadra stages with jaw, cone and vertical shaft impactors. Its product range also includes sand crushers for concrete and plaster sand, vibrating screens grizzly and vibro feeders, wet and dry type sand classifiers, and the newly launched three stage track mounted plants. The company has three in-house foundries with 36,000 tons of annual capacity. The company has 50 plants in operation across 15 countries.