Rainbow on the Deck

Decks with interactive lights 850-feet in the sky along with a breathtaking view of the city-sounds too good to be true! But is a reality at the Rockefeller Center in New York. Shut down for the last 20 years, this amazing blend of innovation and technology is now finally open to the public to experience this new-age marvel.
The Rockefeller Centre in New York is a popular destination and with the breezeway opened to public, it is bound to be more famous. The Target Interactive Breezeway is in between the observation decks on the 69th and 70th floors of the building. This passage is the brainchild of Electroland, a Los Angeles-based company that utilizes LED lighting to create an interactive channel to engage visitors while they pass through it by simply tracking their movements.
The Breezeway consists of a ceiling and walls that are lit by LED systems. About 1300 iColor Cove MX Power core units are fitted as individually controllable, one-foot “pixels” that receive power and data from compact data enabler devices avoiding any need to receive low-voltage power. These are built-in all throughout the walls and the ceiling, covered with translucent glass and backlit by white LED strips.
This feature automatically picks up the identity of the visitor passing through it and follows through the passageway. Four stereo video cameras provide data that is then combined to locate and individually track up to 30 separate visitors as they enter and walk around the space. On entering each visitor is automatically assigned a “personality” by its 3-D tracking system. The movements are regularly monitored through a live web camera and high-speed Internet connection and are able to upload and adjust to new patterns remotely.
Opened after 20 years, this Target Interactive Breezeway is surely a treat to walk through!
The Rockefeller Centre in New York is a popular destination and with the breezeway opened to public, it is bound to be more famous. The Target Interactive Breezeway is in between the observation decks on the 69th and 70th floors of the building. This passage is the brainchild of Electroland, a Los Angeles-based company that utilizes LED lighting to create an interactive channel to engage visitors while they pass through it by simply tracking their movements.
The Breezeway consists of a ceiling and walls that are lit by LED systems. About 1300 iColor Cove MX Power core units are fitted as individually controllable, one-foot “pixels” that receive power and data from compact data enabler devices avoiding any need to receive low-voltage power. These are built-in all throughout the walls and the ceiling, covered with translucent glass and backlit by white LED strips.
This feature automatically picks up the identity of the visitor passing through it and follows through the passageway. Four stereo video cameras provide data that is then combined to locate and individually track up to 30 separate visitors as they enter and walk around the space. On entering each visitor is automatically assigned a “personality” by its 3-D tracking system. The movements are regularly monitored through a live web camera and high-speed Internet connection and are able to upload and adjust to new patterns remotely.
Opened after 20 years, this Target Interactive Breezeway is surely a treat to walk through!

MGS Architecture July August 2008
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